At a Glance
- Tasks: Lead email and SMS strategy, driving customer engagement and personalisation across Europe.
- Company: Join a global brand known for innovation and creativity in marketing.
- Benefits: Enjoy hybrid working, Flex Fridays, and paid volunteering days.
- Other info: Dynamic work environment with opportunities for growth and regular social events.
- Why this job: Make a real impact on customer experience with cutting-edge marketing strategies.
- Qualifications: 5+ years in email marketing, strong analytical skills, and a collaborative spirit.
The predicted salary is between 40000 - 50000 £ per year.
The Email & SMS Manager will lead the development and implementation of Coach’s email and SMS strategy across Europe, driving increased customer frequency and lifetime value through customer insights and emerging trends to deliver relevant, personalised communications.
Email Strategy, Planning & Delivery
- Own the planning, execution, and reporting for all European email marketing programmes, including full broadcast campaigns, segmented activity, and automated journeys (e.g. welcome series, category browse, cart abandonment).
- Devise and execute the email strategy aligned to overall business fiscal goals.
- Work closely with Ecommerce Trade, Brand Marketing, and Buying teams to deliver a robust European email calendar that supports key product priorities, brand initiatives, and trading moments across both full-price and outlet audiences.
- Partner with the Senior Performance Marketing Manager to define and evolve the ongoing email strategy, introducing new retention and conversion-led programmes to drive repeat, high-value customers.
Creative, Briefing & Quality Control
- Manage the end-to-end email briefing process and act as quality control for all European email communications, ensuring best practice in content, copy, and design for local audiences.
- Translate business needs into technical and creative briefs, specifically for briefing in all asset needs (copy, imagery, and layout).
- Work in partnership with in-house Graphic Designers to ensure campaigns are delivered within approved templates and designed to drive strong engagement and conversion performance.
- Brief email builds to the in-house HTML Email Developer and collaborate closely on template optimisation and best-practice development and deliverability.
- Identify opportunities to optimise processes including use of AI.
Performance Optimisation & Insight
- Drive continual optimisation through structured A/B testing across copy, layouts, offers, targeting, and personalisation, leveraging platform capabilities within Cordial.
- Own testing and project roadmaps and ensure results are statistically significant, clearly documented, and consistently shared with the wider business.
- Conduct ongoing performance analysis and competitive benchmarking to assess email effectiveness and inform future strategic direction.
- Work with the Global Reporting team to feedback on new reporting requirements and use cases based on evolving business needs, regional expansion, and available data.
- Lead weekly and monthly end-to-end performance reporting for email across campaigns and wider email/SMS activity. Present in trade meetings, delivering clear, actionable insights, highlighting results against target plans and identifying opportunities for optimisation across both channels.
CRM, Segmentation & Global Collaboration
- Evolve the European segmentation strategy, focusing on engagement, lifetime value, and growth in France & UK, using CRM data to build segments and analyse trends.
- Build on local CRM strategies while partnering with global counterparts to support the wider CRM vision across customer segmentation, LTV modelling, subscriber growth, and email/SMS success metrics.
- Collaborate with the Global Marketing Technology team to implement high-performing North America initiatives within Europe, sharing insights, test results, and best practices through regular forums.
Platform Ownership & Vendor Management
- Own European relationships with CRM and testing platforms (Cordial and Email on Acid), acting as the primary point of contact for platform updates, optimisation opportunities, and issue resolution.
- Collaborate with Technology & Development teams on new market launches, re-platforming initiatives, and ongoing platform improvements. Act as lead contact for email and SMS vendors, attending weekly status meetings and managing delivery timelines and risks.
SMS
- Own the SMS program and lead strategy across the UK, France, and Ireland, optimising campaign and automated journey performance while adhering to regional budgets and local nuances as markets evolve.
Budget & Operational Management
- Oversee monthly email and SMS budgets, flexing spend within quarterly plans in line with trading priorities.
- Manage purchase orders and invoicing for all email and SMS platforms, ensuring timely processing and proactively resolving issues with vendors.
- Manage the translation agency and associated budgets, ensuring German, Italian, Spanish, and French subscribers receive accurate, seasonally relevant, and culturally appropriate messaging.
Continuous Improvement
- Stay up to date with email, CRM, and wider industry developments, proactively identifying new opportunities to improve performance and drive innovation.
The Accomplished Individual Will Possess
- Minimum of 5 years’ experience in email marketing within a global brand.
- Experience working with a large ESP (Cordial preferred but not essential).
- Experience using Customer Data Platforms to support CRM communications and strategy.
- Proficient in data visualisation and analytics tools, including Tableau and Google Analytics.
- Advanced Excel skills.
- Proven ability to work both independently and collaboratively in a fast-paced environment.
- Highly organised with strong attention to detail and excellent communication and presentation skills.
- Strong analytical capability, with experience managing and optimising performance against multiple KPIs.
- Proactive problem-solver with a strong sense of ownership and initiative.
- Ability to manage multiple priorities under tight deadlines, demonstrating speed and urgency.
- Comfortable responding to last-minute changes and ad-hoc requests.
What Tapestry Can Offer You
- Hybrid working (3 days working from the office, 2 days remote).
- Option to finish early on a Friday (Flex Fridays).
- 1 Paid Volunteering Day per year and opportunities to volunteer with global projects.
- Learning & Development opportunities.
- Internal mobility & career progression.
- Regular Social Events - Seasonal & Cultural.
- Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council.
Other Benefits Include
- 25 days holiday in addition to.
Manager, Email & SMS (12-month FTC) in London employer: Coach
Tapestry is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to thrive in their careers while enjoying a healthy work-life balance through hybrid working options and Flex Fridays. With a strong commitment to employee development, Tapestry provides numerous learning opportunities, internal mobility, and regular social events, making it an ideal place for those seeking meaningful and rewarding employment in the vibrant European market.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Email & SMS (12-month FTC) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its email/SMS strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success.
✨Tip Number 3
Showcase your skills! Bring examples of your past email marketing campaigns, A/B testing results, and any creative briefs you've worked on. This will help demonstrate your expertise and make you stand out.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Manager, Email & SMS (12-month FTC) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Email & SMS Manager role. Highlight your experience in email marketing and how it aligns with our goals at StudySmarter. We want to see how you can bring your unique skills to the table!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use metrics to demonstrate how you've driven customer engagement or improved campaign performance in previous roles. We love numbers that tell a story!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who fits well with our culture at StudySmarter, so don’t be afraid to show us who you are and what makes you passionate about email marketing.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the StudySmarter team!
How to prepare for a job interview at Coach
✨Know Your Email & SMS Strategy
Before the interview, dive deep into the company's email and SMS strategies. Familiarise yourself with their recent campaigns and how they align with customer engagement. This will show your genuine interest and understanding of the role.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with data analysis and performance optimisation. Bring examples of A/B testing you've conducted and how you used insights to drive improvements. This will highlight your analytical capability, which is crucial for the role.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, be ready to share examples of successful collaborations. Talk about how you’ve partnered with marketing, design, or tech teams in the past to achieve common goals. This demonstrates your ability to work in a fast-paced environment.
✨Stay Ahead of Trends
Research current trends in email and SMS marketing, especially within the European market. Be ready to discuss how you would implement these trends in your strategy. Showing that you’re proactive about industry developments will set you apart from other candidates.
