At a Glance
- Tasks: Lead SEM strategy and optimise paid search for Coach Europe.
- Company: Join a global fashion house known for innovation and inclusivity.
- Benefits: Competitive salary, creative environment, and opportunities for growth.
- Other info: Be part of a diverse team committed to equity and creativity.
- Why this job: Make a real impact on performance marketing in a dynamic industry.
- Qualifications: Strong SEM expertise and experience managing budgets.
The predicted salary is between 60000 - 80000 £ per year.
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Primary Purpose: The Manager, Performance Marketing will own the end-to-end strategy, execution, and optimisation of paid search investment for Coach Europe. This role also provides strategic oversight across key performance channels, including Paid Social, SEO/AEO, and Affiliates, with deep platform expertise across Google, Meta, and TikTok.
We are seeking a highly technical and commercially driven individual with a strong SEM focus to accelerate revenue growth across multiple regions. You will be comfortable managing significant budgets, delivering against ambitious growth targets, and scaling performance across international markets, with SEM as the primary growth lever.
The successful individual will leverage their proficiency in Performance Marketing to:
- Own and lead the SEM growth strategy across multiple regions, with full accountability for revenue, ROAS, and efficiency targets.
- Act as the in‑house SEM subject‑matter expert, driving performance across Google Ads products including Search, Performance Max, Demand Gen, YouTube and AI‑led bidding solutions.
- Design and execute a structured test‑and‑learn roadmap.
Global Performance Marketing Manager – SEM & Growth in London employer: Coach
At Coach, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions creativity and inclusivity. Our commitment to employee growth is evident through tailored development programmes and opportunities to collaborate with diverse teams across the globe. Located in the heart of Europe, our team enjoys a dynamic environment that fosters innovation while being part of a renowned global brand dedicated to making a positive impact.
StudySmarter Expert Advice🤫
We think this is how you could land Global Performance Marketing Manager – SEM & Growth in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in performance marketing. This will give you an edge during interviews and show that you’re not just talk—you're results-driven.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand Coach's values and how they align with your own. This will help you tailor your responses and demonstrate that you're a great fit for the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Coach family.
We think you need these skills to ace Global Performance Marketing Manager – SEM & Growth in London
Some tips for your application 🫡
Show Your Passion for Performance Marketing:When writing your application, let your enthusiasm for performance marketing shine through! Share specific examples of how you've driven growth in previous roles, especially with SEM. We want to see that you’re not just skilled but also genuinely excited about the work.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for this role. Highlight your experience with Google Ads, Paid Social, and SEO/AEO. We love seeing candidates who take the time to align their skills with what we’re looking for at Coach.
Be Data-Driven:Since this role is all about optimising performance, include metrics and data in your application. Talk about budgets you've managed, revenue growth you've achieved, and any KPIs you've hit. We appreciate candidates who can back up their claims with numbers!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining the Coach team!
How to prepare for a job interview at Coach
✨Know Your SEM Inside Out
Make sure you brush up on your SEM knowledge before the interview. Understand the latest trends, tools, and strategies in paid search, especially those related to Google Ads, Meta, and TikTok. Being able to discuss specific campaigns or case studies will show your expertise and passion for the field.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Be ready to share examples of how you've optimised campaigns based on performance metrics. This role is all about accountability for revenue and efficiency targets, so demonstrating your analytical prowess will be key.
✨Demonstrate Your Strategic Thinking
Think about how you would approach the end-to-end strategy for SEM at Coach. Be prepared to outline a high-level plan that includes budget management, growth targets, and how you would scale performance across different regions. This will show that you can think strategically and are ready to take ownership of the role.
✨Emphasise Your Collaborative Spirit
Since this role involves working across various performance channels, highlight your experience in collaborating with cross-functional teams. Share examples of how you've worked with creative, analytics, or other marketing teams to achieve common goals. Coach values inclusivity and teamwork, so showing that you can work well with others will resonate well.
