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- Tasks: Lead brand marketing and media strategies to supercharge Gen Z engagement.
- Company: Join Coach, a global fashion house with a vibrant culture.
- Benefits: Enjoy hybrid working, flex Fridays, and generous holiday allowance.
- Why this job: Make a real impact in a fast-paced environment while driving brand growth.
- Qualifications: 12+ years in marketing, with strong experience in digital and paid media.
- Other info: Be part of a dynamic team focused on innovation and inclusivity.
The predicted salary is between 48000 - 84000 £ per year.
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last - for you to be yourself in. Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.
Primary Purpose:
This role offers the opportunity to step into a regional Marketing Director position at a pivotal moment for Coach in EMEAI as part of its global 'Amplify' strategy and regional ambition to double its business by FY30. Over a 12 month FTC, you will drive brand growth and supercharge Gen Z acquisition through a focus on high impact paid media and digital marketing initiatives, while providing leadership to a high performing team across brand building and culture-first regional and global initiatives.
Acting as a trusted deputy to the Coach Regional VP of Marketing & PR, you will lead visible, performance driven work across key markets with a focus on priority investment markets in UK & FR as well as European expansion markets and our fast growing Middle East & India territories, translating global brand strategy into results and ensuring Coach shows up with scale, relevance, and consistency during a critical year of momentum.
This role is designed for a senior operator and leader who understands and translates modern media marketing as a lever for growth, thrives on turning strategy into action, someone who can balance brand ambition with commercial reality, orchestrate complex agency ecosystems, and deliver results at pace in a fast moving matrixed organization.
The successful individual will leverage their proficiency over the fixed term contract period to:
- Drive business outcomes through paid media and digital brand marketing, the core priority of the role
- Accelerate momentum in key markets, UK & France, including points of market entry and growth initiatives
- Deliver measurable Gen Z acquisition, awareness, and engagement across EMEAI
- Ensure continuity of leadership across brand, media, and agency partners
- Act as a trusted deputy to the VP, Marketing & PR, supporting regional leadership and decision-making
Note: Approximately 65% of the role will focus on paid media marketing leadership and managing investment plan delivery on our See-Think-Do Framework across key KPIs, working closely with to shape a holistic view with performance marketing, and optimization, with the remainder 35% focused on broader brand building and regional stewardship with regional and global leadership as well as the regional agency network and team management.
Specifically this role will:
- Successfully drive and step up our digital fluency and paid media marketing investment planning & delivery strategy in line with our global framework
- Lead the strategic execution and optimisation of EMEAI paid media activity in line with global brand strategy and regional priorities
- Own media performance across reach, frequency, efficiency, and effectiveness, with particular focus on Gen Z audiences
- Provide senior oversight of media planning, activation, optimisation, and agency delivery
- Ensure paid media is fully integrated at the service of driving and amplifying brand, culture, partnerships, and retail moments with sufficiency
- Escalate and manage strategic trade offs related to budget, channels, and performance
- Steward execution of global brand strategy across EMEAI, ensuring regional relevance and consistency
- Translate global priorities into clear regional marketing plans, KPIs, and delivery focus
- Balance long-term brand building with short-term commercial and market needs
- Support the VP and Consumer Insights on points of market entry and brand acceleration initiatives with strong media and brand execution
- Serve as senior regional lead for Coach's Agency of Record and key specialist partners
- Set clear priorities and focus for agencies to deliver against defined outcomes
- Ensure high standards across media planning, activation, and performance reporting
- Own Measurement, Performance & Reporting
- Own regional KPI frameworks across paid media, brand awareness, Gen Z acquisition, and market entry
- Clearly articulate performance, learnings, and ROI to senior stakeholders
- Be the go-to owner and translator of our MMM and MTA frameworks for our core markets
- Use marketing and media-centric insights to drive ongoing optimization and decision-making
- Oversee execution of brand partnerships and cultural activations that support awareness, heat, and relevance
- Ensure partnerships are strategically aligned, culturally credible, and measurable
- Support high-impact initiatives that deliver results within the contract period
- Provide leadership and direction across EMEAI marketing teams and markets
- Act as a senior escalation point and decision-maker and the strategic go-to of the Marketing VP
- Operate effectively within a global matrix organisation, influencing without direct control
- Flex to support urgent, high-impact regional priorities as needed
- Support, lead and champion the brand marketing and media team
The accomplished individual will possess:
- 12+ years' experience in marketing with 4-5 years' operating at senior management level leading and developing high performance multi-market teams ideally with a background within fashion/retail or culturally driven CPG brands and experience as in-house media leader.
- Strong background in paid media and digital brand marketing (with fluency in performance marketing tools and metrics), with proven delivery against both upper and lower funnel goals
- Experience operating within globally led brand strategies and regional execution models
- Demonstrated success in managing and delivering against omnichannel-led marketing budgets and navigating network AOR agencies and complex stakeholder environments
- Strong understanding of Gen Z audiences, cultural marketing, and digital platforms
- Delivery focused, commercially minded, and comfortable operating in fast-paced environments
Please be advised that we are unable to provide visa sponsorship for this position. As such, you will only be considered if you already possess the right to work in the UK.
What Tapestry can offer you:
- Hybrid working (Tuesday, Wednesday, Thursday in-office, Monday and Friday remote)
- Flex Fridays (Option to finish early on a Friday)
- 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
- Learning & Development opportunities
- Internal mobility & career progression
- Regular seasonal and cultural social events
- Equity Inclusion & Diversity initiatives which include employee business resource groups
Other benefits include: 25 days holiday in addition to
Coach (Temp) Director, Brand Marketing and Media in London employer: Coach
Contact Detail:
Coach Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Coach (Temp) Director, Brand Marketing and Media in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current or former employees of Coach. You never know who might give you a heads-up about an opportunity or refer you directly.
✨Tip Number 2
Prepare for interviews by researching Coach's brand values and recent campaigns. Show us that you understand their mission and how your skills can help amplify their growth strategy, especially in reaching Gen Z audiences.
✨Tip Number 3
Practice your pitch! Be ready to articulate how your experience aligns with the role of Director, Brand Marketing and Media. Highlight your achievements in paid media and digital marketing to demonstrate your fit for the position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows your enthusiasm for joining the Coach team directly.
We think you need these skills to ace Coach (Temp) Director, Brand Marketing and Media in London
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your love for Coach shine through! Talk about what inspires you about the brand and how you connect with its values. We want to see that you’re not just looking for a job, but that you genuinely care about being part of our journey.
Tailor Your Experience: Make sure to highlight your relevant experience in marketing, especially in paid media and digital strategies. We’re looking for someone who can hit the ground running, so show us how your past roles have prepared you for this exciting opportunity at Coach!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We appreciate a well-structured application that makes it easy for us to see your qualifications and enthusiasm at a glance.
Apply Through Our Website: Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining the Coach family!
How to prepare for a job interview at Coach
✨Know Your Brand Inside Out
Before stepping into the interview, make sure you’re well-versed in Coach's history, values, and current marketing strategies. Familiarise yourself with their 'Amplify' strategy and how it relates to Gen Z acquisition. This will show your genuine interest and help you connect your experience to their goals.
✨Showcase Your Digital Savvy
Given the focus on paid media and digital marketing, be prepared to discuss specific campaigns you've led or contributed to. Highlight your understanding of performance marketing tools and metrics, and how you've used them to drive results. Bring examples that demonstrate your ability to balance brand ambition with commercial reality.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Prepare scenarios where you had to navigate complex agency ecosystems or manage tight budgets. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly and effectively.
✨Demonstrate Leadership and Team Management Skills
As this role involves leading a high-performing team, be ready to discuss your leadership style and how you’ve developed teams in the past. Share examples of how you’ve motivated others, managed conflicts, and driven collaboration across different markets. This will illustrate your capability to support the VP and lead the marketing team effectively.
