Coach Senior Manager, Consumer Insights in London

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in. Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

The Senior Manager, Consumer Insights-EMEAI is a key member of the regional marketing team and the wider global consumer insights team. The role is responsible for advancing the consumer insights roadmap with a key focus on Coach to drive growth and acquisition in the EMEAI markets through a consumer-first understanding of how and where to play.

The role has high visibility and regularly interacts with EMEAI leadership as well as key global stakeholders. The role reports into the EMEAI VP Marketing-Coach with a dotted line to the Global VP of Consumer Insights based in New York to ensure consistency with the global strategy & insights agenda.

Responsibilities

• Support execution of the consumer insights roadmap for EMEAI and lead global projects that are transversal in nature to support the EMEAI strategy for Coach, including market prioritization, understanding existing and new category opportunities, and expansion strategy to adapt local execution across the 4Ps to drive acquisition.
• Execute projects that are qualitative and quantitative while being brand-focused (Coach) and transversal/brand-agnostic in nature.
• Understand consumers across generations, regions and channels (e.g. Gen Z, marketplace/e-commerce) with deep dives in priority markets (e.g. France) through consumer immersions.
• Support global teams on key regional market Brand Health Trackers to understand and interpret brand perceptions and track leading KPIs (e.g., UBA, consideration).
• Lead strategic consumer in-homes and shop-alongs in key regional markets and exploratory opportunity markets (e.g., India and Spain) to understand fit and resonance for go-to-market and activation pipelines.
• Leverage the customer database to identify trends retroactively (e.g., customer acquisition at price points).
• Support the EMEAI leadership on POME consumer and country-wise pipeline development as part of long-range planning with global insights & strategy stakeholders.
• Support Brand & Performance Marketing on globally backed regional measurement initiatives (MMM, MTAs) and frameworks to inform local activation business cases as a quantitative expert.
• Drive development of insight capabilities grounded in consumer behaviors, including drawing connections between macro-economics, culture, technology and regional consumer behavior.
• Aggregate qualitative and quantitative data across industry references and regional markets to derive insights about consumer trends.
• Synthesize disparate data into impactful, data-backed recommendations that are executive-ready.
• Lead/own relationships with third-party vendors and develop relationships with key regional and global stakeholders; conduct quarterly workshops to drive short-term and long-term strategies across consumer touchpoints and whitespace opportunities.
• Champion consumer insights and the consumer-centricity capability across the EMEAI organization and collaborate with brand and cross-functional partners to leverage consumer understanding into development and activation initiatives.
• Utilize a wide variety of qualitative, quantitative, social listening tools (syndicated and custom) to address key strategic questions.

The accomplished individual will possess:

• 7+ years working as an insights professional in a role at the intersection of strategy, insights/research, and project management; experienced in managing both qualitative and quantitative workstreams.
• Strong project execution and management experience with the ability to handle multiple workstreams and manage stakeholders effectively.
• Solid experience with research methodologies (qual/quant from design to execution, storytelling to senior leadership; experience with MMM/MTA).
• Solid experience with syndicated sources (e.g., Euromonitor/Circlana, IRI, MRI, Mintel, etc.).
• Experience overseeing and interpreting brand trackers and integrating multiple data sources to measure consumer metrics and business direction recommendations.
• Experience developing regional business strategies and long-range consumer pipelines; ability to work at the cross-section of regional and global strategy.
• Self-motivated, self-directed and able to excel in ambiguity.
• Strong intellectual curiosity, creativity and consumer behavior affinity.
• Ability to work effectively within a highly matrixed organization and with external agency partners and suppliers.
• Excellent written and verbal communication skills; comfortable communicating with regional and global leadership.

An outstanding professional will have:

• Retail industry and client-side experience preferred.
• Strong experience in customer and digital analytics and social listening.
• Outstanding initiative, follow through, ability to get things done.
• Strong consumer-facing experience across European/international geographies.
• Strong team player mentality, supporting cross-functional workstreams.

Please be advised that we are unable to provide visa sponsorship for this position. You will only be considered if you already possess the right to work in the UK.

What Tapestry can offer you

• Hybrid working (Tuesday, Wednesday, Thursday in-office; Monday and Friday remote).
• Flex Fridays (Option to finish early on a Friday).
• 1 Paid Volunteering Day per year and opportunities to volunteer with global projects.
• Learning & Development opportunities.
• Internal mobility & career progression.
• Regular seasonal and cultural social events.
• Equity Inclusion & Diversity initiatives including employee resource groups.

Other benefits include:

• 25 days holiday in addition to bank holidays.
• Annual Incentive Plan (company performance bonus).
• Multi-brand discount up to 50% off.
• Private Healthcare with health assessment (Bupa).
• Private Dental Cover.
• Free 24/7 support for family building, fertility, maternity & newborn care, and menopause with Maven.
• Eyecare vouchers.
• Headspace subscription.
• Employee Assistance Programme.
• Employer Pension Contribution.
• Gym discount.
• Interest-free season ticket loan.
• Cycle to work scheme.

Our commitment to diversity

Coach is an equal opportunity and affirmative action employer. We hire and develop the best people with decisions based on qualifications and the requirements of the position, without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally protected basis.

Visit Coach at www.coach.com.