At a Glance
- Tasks: Support media campaigns and optimise strategies to engage Gen Z audiences.
- Company: Join Coach, a global fashion house with a commitment to innovation and inclusivity.
- Benefits: Enjoy hybrid working, generous holiday, and discounts on luxury brands.
- Other info: Opportunities for learning, development, and career progression in a vibrant environment.
- Why this job: Be part of a dynamic team shaping the future of modern luxury marketing.
- Qualifications: 2-4 years in paid media or digital marketing, especially in retail or fashion.
The predicted salary is between 30000 - 40000 £ per year.
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in. Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Primary Purpose
The Associate, Brand Media plays a pivotal role in delivering and optimising Coach's paid media strategy across Europe, the Middle East, Africa and India. Operating between coordination and full media management specific to regional strategies, the Associate will ensure media investments are deployed with precision to drive key brand outcomes, improving unaided awareness, deepening brand consideration, and increasing purchase intent.
The Associate will be accountable for the execution and optimisation of regional demand generation (brand) campaigns, while contributing to planning, insight generation, and strategic decision‐making. With a strong data‐driven mindset, you will help ensure Coach's storytelling reaches the right audiences, at the right time, through the most effective channels.
Reporting to the Senior Media Manager and partnering with cross‐functional teams including Brand Marketing, Performance Marketing, PR, eCommerce, CRM, Global partners, and external agencies, the Associate will support the delivery of integrated 360° campaigns that strengthen Coach's positioning as a modern luxury brand, engaging with Gen Z audiences and contributing to the company's growth targets.
Responsibilities
- Campaign Planning & Regional Execution
- Support the Senior Media Manager in shaping regional media plans across paid social, video, partnerships, and select offline activations (e.g. OOH).
- Own end‐to‐end campaign execution across EMEAI, ensuring accurate targeting, timely launches, and high executional standards.
- Manage creative asset delivery, trafficking across platforms and coordinating with Global Creative & Brand Marketing teams, agencies, and media partners.
- Maintain and own regional campaign calendars, budget trackers, asset trackers, and delivery timelines.
- Optimisation, Performance & Measurement
- Actively monitor live campaign performance and lead tactical optimisations in partnership with agencies and platforms.
- Translate performance data into insights and present clear recommendations to the Senior Media Manager and senior stakeholders.
- Support Brand Lift Studies, platform measurement, and ongoing test‐and‐learn frameworks.
- Manage pacing, budget accuracy, invoice tracking, and PO processes across markets.
- Cross‐Functional & Regional Leadership
- Collaborate with Brand Marketing, Performance Marketing, PR, eCommerce, and CRM teams to ensure media aligns with broader marketing objectives.
- Build strong working relationships with Global Media, Analytics, Marketing and Creative teams to ensure alignment with information dissemination and knowledge sharing.
- Partner closely with the Brand Marketing Coordinator to ensure media campaigns align with brand initiatives.
- Liaise with local market and global teams to confirm campaign details and asset needs.
- Agency & Partner Management
- Manage defined workstreams with media agencies and hold partners accountable for delivery, optimisation, and reporting quality.
- Partner with platform and media vendors to unlock innovation, added value, and improved measurement.
- Innovation & Continuous Improvement
- Proactively research new platforms, channels and trends to share with the Senior Media Manager and agency partners for consideration in future campaigns.
- Educate and explore media agency offerings and attend external events to continue to evolving media knowledge.
Qualifications
- 2-4 years' experience in paid media, media planning, or digital marketing, within retail, fashion or beauty environments.
- Hands‐on expertise across key platforms including Meta, YouTube, TikTok, Google/DV360, and emerging channels.
- Experience working across multiple markets or regions.
- Confident interpreting performance data and translating insights into actionable recommendations.
- Highly organised with strong commercial acumen and a proactive, ownership‐driven mindset.
- Proven ability to work independently and manage priorities effectively within a fast‐paced, matrixed environment.
Please be advised that we are unable to provide visa sponsorship for this position. As such, you will only be considered if you already possess the right to work in the UK.
Benefits
- Hybrid working (3 days working from the office, 2 days remote).
- Option to finish early on a Friday (Flex Fridays).
- 1 Paid Volunteering Day per year and opportunities to volunteer with global projects.
- Learning & Development opportunities.
- Internal mobility & career progression.
- Regular Social Events - Seasonal & Cultural.
- Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council.
- 25 days holiday in addition to bank holidays.
- Annual Incentive Plan (company performance bonus).
- Multi brand discount up to 50% off - Coach and Kate Spade.
- Private Healthcare with health assessment (Bupa).
- Bupa rewards - Financial wellbeing support and wellness discounts.
- Private Dental Cover.
- Free 24/7 support for family building, fertility and menopause with Maven.
- Eyecare vouchers.
- Employee Assistance Program.
- Employer Pension Contribution.
- Gym discount.
- Interest free season ticket loan.
- Cycle to work scheme.
At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers. If you are interested in this role but do not believe you meet all the set criteria, that's ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn. So, take a chance and apply; you may just be who we are looking for. We would be delighted to hear from you.
Coach Associate, Brand Media in London employer: Coach
At Coach, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions creativity and inclusivity. Our commitment to employee growth is evident through extensive learning opportunities, hybrid working arrangements, and a supportive environment that encourages innovation. With competitive benefits such as generous holiday allowances, private healthcare, and regular social events, working at our London office not only allows you to thrive professionally but also personally, making it a truly rewarding experience.
StudySmarter Expert Advice🤫
We think this is how you could land Coach Associate, Brand Media in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Coach or Tapestry. A friendly chat can open doors and give you insights that job descriptions just can't.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio or examples of your work, bring them along to interviews. It’s a great way to demonstrate your expertise in media planning and digital marketing.
✨Tip Number 3
Be ready to discuss data! Since the role is all about optimising campaigns, brush up on how you interpret performance data. Be prepared to share examples of how you've used insights to drive results.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Coach family.
We think you need these skills to ace Coach Associate, Brand Media in London
Some tips for your application 🫡
Show Your Passion for Fashion:When you're writing your application, let your love for fashion and media shine through! Share why you’re excited about the Coach brand and how you can contribute to its storytelling.
Be Data-Driven:Since this role is all about optimising campaigns, make sure to highlight any experience you have with data analysis. Talk about how you've used insights to drive decisions in past roles – we love a numbers-savvy candidate!
Tailor Your Application:Don’t just send a generic application! Make sure to customise your CV and cover letter to reflect the specific skills and experiences that match the job description. We want to see how you fit into our team!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Coach family!
How to prepare for a job interview at Coach
✨Know Your Media Platforms
Make sure you’re well-versed in the key platforms mentioned in the job description, like Meta, YouTube, and TikTok. Familiarise yourself with their advertising features and how they can be leveraged for brand campaigns. This will show your potential employer that you’re not just a fan of these platforms but understand how to use them effectively.
✨Showcase Your Data Skills
Since the role requires a strong data-driven mindset, prepare to discuss how you've used performance data in past roles. Bring examples of how you’ve translated insights into actionable recommendations. This will demonstrate your analytical skills and ability to optimise campaigns based on real-time data.
✨Understand the Brand's Vision
Dive deep into Coach’s brand story and values before the interview. Understanding their commitment to inclusivity and innovation will help you align your answers with their ethos. Be ready to discuss how you can contribute to their mission of engaging Gen Z audiences through effective media strategies.
✨Prepare Questions for Them
Interviews are a two-way street, so come prepared with thoughtful questions about the team dynamics, campaign strategies, or future projects. This shows your genuine interest in the role and helps you assess if the company culture is the right fit for you.
