At a Glance
- Tasks: Support and optimise Coach's paid media strategy across Europe, the Middle East, Africa, and India.
- Company: Join a global fashion house known for its innovative and inclusive culture.
- Benefits: Enjoy hybrid working, Flex Fridays, and 25 days holiday plus volunteering opportunities.
- Other info: Collaborate with cross-functional teams and enjoy excellent career growth opportunities.
- Why this job: Be part of a dynamic team shaping brand campaigns that resonate with Gen Z audiences.
- Qualifications: 2-4 years in paid media or digital marketing, preferably in retail or fashion.
The predicted salary is between 30000 - 40000 £ per year.
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
Primary Purpose: The Associate, Brand Media plays a pivotal role in delivering and optimising Coach’s paid media strategy across Europe, the Middle East, Africa and India. Operating between coordination and full media management specific to regional strategies, the Associate will ensure media investments are deployed with precision to drive key brand outcomes, improving unaided awareness, deepening brand consideration, and increasing purchase intent.
The Associate will be accountable for the execution and optimisation of regional demand generation (brand) campaigns, while contributing to planning, insight generation, and strategic decision-making. With a strong data‑driven mindset, you will help ensure Coach’s storytelling reaches the right audiences, at the right time, through the most effective channels.
Reporting to the Senior Media Manager and partnering with cross‑functional teams including Brand Marketing, Performance Marketing, PR, eCommerce, CRM, Global partners, and external agencies, the Associate will support the delivery of integrated 360° campaigns that strengthen Coach’s positioning as a modern luxury brand, engaging with Gen Z audiences and contributing to the company’s growth targets.
Campaign Planning & Regional Execution- Support the Senior Media Manager in shaping regional media plans across paid social, video, partnerships, and select offline activations (e.g. OOH).
- Own end‑to‑end campaign execution across EMEAI, ensuring accurate targeting, timely launches, and high executional standards.
- Manage creative asset delivery, trafficking across platforms and coordinating with Global Creative & Brand Marketing teams, agencies, and media partners.
- Maintain and own regional campaign calendars, budget trackers, asset trackers, and delivery timelines.
- Actively monitor live campaign performance and lead tactical optimisations in partnership with agencies and platforms.
- Translate performance data into insights and present clear recommendations to the Senior Media Manager and senior stakeholders.
- Support Brand Lift Studies, platform measurement, and ongoing test‑and‑learn frameworks.
- Manage pacing, budget accuracy, invoice tracking, and PO processes across markets.
- Collaborate with Brand Marketing, Performance Marketing, PR, eCommerce, and CRM teams to ensure media aligns with broader marketing objectives.
- Build strong working relationships with Global Media, Analytics, Marketing and Creative teams to ensure alignment with information dissemination and knowledge sharing.
- Partner closely with the Brand Marketing Coordinator to ensure media campaigns align with brand initiatives.
- Liaise with local market and global teams to confirm campaign details and asset needs.
- Manage defined workstreams with media agencies and hold partners accountable for delivery, optimisation, and reporting quality.
- Partner with platform and media vendors to unlock innovation, added value, and improved measurement.
- Proactively research new platforms, channels and trends to share with the Senior Media Manager and agency partners for consideration in future campaigns.
- Educate and explore media agency offerings and attend external events to continue to evolving media knowledge.
- 2–4 years’ experience in paid media, media planning, or digital marketing, within retail, fashion or beauty environments.
- Hands‑on expertise across key platforms including Meta, YouTube, TikTok, Google/DV360, and emerging channels.
- Experience working across multiple markets or regions.
- Confident interpreting performance data and translating insights into actionable recommendations.
- Highly organised with strong commercial acumen and a proactive, ownership‑driven mindset.
- Proven ability to work independently and manage priorities effectively within a fast‑paced, matrixed environment.
Please be advised that we are unable to provide visa sponsorship for this position. As such, you will only be considered if you already possess the right to work in the UK.
Benefits- Hybrid working (3 days working from the office, 2 days remote).
- Option to finish early on a Friday (Flex Fridays).
- 1 Paid Volunteering Day per year and opportunities to volunteer with global projects.
- Learning & Development opportunities.
- Internal mobility & career progression.
- Regular Social Events - Seasonal & Cultural.
- Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council.
- 25 days holiday in addition to.
Associate, Brand Media in London employer: Coach
At Coach, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions creativity and inclusivity. Our commitment to employee growth is evident through extensive learning and development opportunities, alongside a supportive environment that encourages collaboration across diverse teams. With benefits like hybrid working, Flex Fridays, and dedicated volunteering days, we ensure our employees thrive both personally and professionally in the heart of London.
StudySmarter Expert Advice🤫
We think this is how you could land Associate, Brand Media in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Coach or similar brands. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your media campaigns and achievements. This is your chance to shine and demonstrate how you can contribute to Coach’s brand media strategy.
✨Tip Number 3
Prepare for the interview by understanding Coach’s brand values and recent campaigns. Tailor your responses to show how your experience aligns with their goals, especially in engaging Gen Z audiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Coach family.
We think you need these skills to ace Associate, Brand Media in London
Some tips for your application 🫡
Show Your Passion for Brand Media:When writing your application, let your enthusiasm for brand media shine through! Share specific examples of how you've engaged with media strategies in the past and why you're excited about the opportunity to work with Coach.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in paid media and digital marketing. We want to see how your skills align with the role of Associate, Brand Media, so don’t hold back on showcasing your achievements!
Be Data-Driven:Since this role requires a strong data-driven mindset, include any experiences where you've used data to inform decisions or optimise campaigns. We love seeing candidates who can translate numbers into actionable insights!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our team at Coach!
How to prepare for a job interview at Coach
✨Know Your Media Platforms
Make sure you’re well-versed in the key platforms mentioned in the job description, like Meta, YouTube, and TikTok. Familiarise yourself with their advertising features and how they can be leveraged for brand campaigns. This will show your potential employer that you have the hands-on expertise they’re looking for.
✨Showcase Your Data Skills
Be prepared to discuss how you've interpreted performance data in past roles. Bring examples of how you’ve translated insights into actionable recommendations. This will demonstrate your strong data-driven mindset and your ability to optimise campaigns effectively.
✨Understand the Brand's Vision
Dive deep into Coach’s brand story and values. Understand their commitment to equity, inclusion, and diversity. Being able to articulate how your personal values align with theirs will make a strong impression and show that you’re genuinely interested in the role.
✨Prepare for Cross-Functional Collaboration
Think about your experiences working with different teams, such as marketing, PR, or eCommerce. Be ready to share specific examples of how you’ve built relationships and collaborated on projects. This will highlight your ability to work effectively in a matrixed environment, which is crucial for this role.
