Job Title: Vice President, Marketing & PR – EMEAI
The Vice President, Marketing & PR – EMEAI will lead Coach's regional marketing strategy across digital, retail, outlet and wholesale channels. They will activate a bold consumer‑first vision that drives business growth and elevates Coach's presence in the region.
Primary Purpose
Lead Coach’s regional marketing strategy across digital, retail, outlet and wholesale channels. Deliver a bold consumer‑first strategy, translate global priorities into regional actions, and drive growth and brand elevation.
Key Leadership Accountabilities
- Activate the vision by setting a bold, consumer‑first strategy for Coach marketing in EMEAI, translating global priorities into regional actions.
- Build the brand through data‑driven marketing that drives acquisition, retention, and engagement.
- Inspire and develop a high‑performing, diverse team.
- Expand the reach by forming strong partnerships across regions and functions.
- Lead with courage by championing new approaches in media, personalization, and storytelling.
- Own your impact by delivering results with clear accountability.
Experience Profile
- 10+ years of progressive marketing leadership experience, preferably in FMCG or Lifestyle Brands.
- Proven ability to activate a global brand vision within a regional context.
- Strong track record of building data‑led, omni‑channel marketing strategies.
- Experience leading and developing diverse, high‑performing teams.
- Demonstrated strength in building brand equity and delivering measurable impact.
- Adept at navigating matrixed organizations and building cross‑functional partnerships.
How You Will Lead
- Deliver the company strategy in region with a consumer focus.
- Make bold decisions grounded in customer truth and commercial savvy.
- Prioritize people, developing others and modeling inclusive leadership.
- Operate with an enterprise mindset, collaborating across brands, regions, and functions.
- Take ownership of your leadership impact and drive results that matter.
Benefits
- Hybrid working (3 days in office, 2 days remote)
- Option to finish early on a Friday (Flex Fridays)
- 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
- Learning & Development opportunities
- Internal mobility & career progression
- Regular Social Events - Seasonal & Cultural
- Equity Inclusion & Diversity initiatives including employee resource groups & regional inclusion council
- 25 days holiday in addition to bank holidays
- Annual Incentive Plan (company performance bonus)
- Multi‑brand discount up to 50% off – Coach and Kate Spade
- Private Healthcare with health assessment (Bupa)
- Bupa rewards – Financial wellbeing support and wellness discounts
- Private Dental Cover
- Free 24/7 support for family building, fertility and menopause with Maven
- Eyecare vouchers
- Employee Assistance Program
- Employer Pension Contribution
- Gym discount
- Interest free season ticket loan
- Cycle to work scheme
Tapestry is an equal‑opportunity and affirmative action employer. All employment decisions are based on the applicant’s qualifications as they relate to the requirements of the position. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, citizenship, disability, marital status, military status, pregnancy, or any other legally recognized protected basis prohibited by applicable law.
