Coach (Temp) Director, Brand Marketing and Media

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in. Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

Primary Purpose: This role offers the opportunity to step into a regional Marketing Director position at a pivotal moment for Coach in EMEAI as part of its global 'Amplify' strategy and regional ambition to double its business by FY30. Over a 12 month FTC, you will drive brand growth and supercharge Gen Z acquisition through a focus on high impact paid media and digital marketing initiatives, while providing leadership to a high performing team across brand building and culture-first regional and global initiatives.

Acting as a trusted deputy to the Coach Regional VP of Marketing & PR, you will lead visible, performance driven work across key markets with a focus on priority investment markets in UK & FR as well as European expansion markets and our fast growing Middle East & India territories, translating global brand strategy into results and ensuring Coach shows up with scale, relevance, and consistency during a critical year of momentum.

This role is designed for a senior operator and leader who understands and translates modern media marketing as a lever for growth, thrives on turning strategy into action, someone who can balance brand ambition with commercial reality, orchestrate complex agency ecosystems, and deliver results at pace in a fast moving matrixed organization.

The successful individual will leverage their proficiency over the fixed term contract period to:

• Drive business outcomes through paid media and digital brand marketing, the core priority of the role
• Accelerate momentum in key markets, UK & France, including points of market entry and growth initiatives
• Deliver measurable Gen Z acquisition, awareness, and engagement across EMEAI
• Ensure continuity of leadership across brand, media, and agency partners
• Act as a trusted deputy to the VP, Marketing & PR, supporting regional leadership and decision-making

Note: Approximately 65% of the role will focus on paid media marketing leadership and managing investment plan delivery on our See-Think-Do Framework across key KPIs, working closely with to shape a holistic view with performance marketing, and optimization, with the remainder 35% focused on broader brand building and regional stewardship with regional and global leadership as well as the regional agency network and team management.

Specifically this role will:

• Successfully drive and step up our digital fluency and paid media marketing investment planning & delivery strategy in line with our global framework
• Lead the strategic execution and optimisation of EMEAI paid media activity in line with global brand strategy and regional priorities
• Owning media performance across reach, frequency, efficiency, and effectiveness, with particular focus on Gen Z audiences
• Providing senior oversight of media planning, activation, optimisation, and agency delivery
• Ensuring paid media is fully integrated at the service of driving and amplifying brand, culture, partnerships, and retail moments with sufficiency
• Escalating and managing strategic trade offs related to budget, channels, and performance

Steward execution of global brand strategy across EMEAI, ensuring regional relevance and consistency. Translate global priorities into clear regional marketing plans, KPIs, and delivery focus. Balance long-term brand building with short-term commercial and market needs. Support the VP and Consumer Insights on points of market entry and brand acceleration initiatives with strong media and brand execution.

Serve as senior regional lead for Coach's Agency of Record and key specialist partners. Set clear priorities and focus for agencies to deliver against defined outcomes. Ensure high standards across media planning, activation, and performance reporting.

Own Measurement, Performance & Reporting. Own regional KPI frameworks across paid media, brand awareness, Gen Z acquisition, and market entry. Clearly articulate performance, learnings, and ROI to senior stakeholders. Be the go-to owner and translator of our MMM and MTA frameworks for our core markets. Use marketing and media-centric insights to drive ongoing optimization and decision-making.

Oversee execution of brand partnerships and cultural activations that support awareness, heat, and relevance. Ensure partnerships are strategically aligned, culturally credible, and measurable. Support high-impact initiatives that deliver results within the contract period.

Provide leadership and direction across EMEAI marketing teams and markets. Act as a senior escalation point and decision-maker and the strategic go-to of the Marketing VP. Operate effectively within a global matrix organisation, influencing without direct control. Flex to support urgent, high-impact regional priorities as needed. Support, lead and champion the brand marketing and media team.

The accomplished individual will possess:

• 12+ years' experience in marketing with 4-5 years' operating at senior management level leading and developing high performance multi-market teams ideally with a background within fashion/retail or culturally driven CPG brands and experience as in-house media leader.
• Strong background in paid media and digital brand marketing (with fluency in performance marketing tools and metrics), with proven delivery against both upper and lower funnel goals.
• Experience operating within globally led brand strategies and regional execution models.
• Demonstrated success in managing and delivering against omnichannel-led marketing budgets and navigating network AOR agencies and complex stakeholder environments.
• Strong understanding of Gen Z audiences, cultural marketing, and digital platforms.
• Delivery focused, commercially minded, and comfortable operating in fast-paced environments.

Please be advised that we are unable to provide visa sponsorship for this position. As such, you will only be considered if you already possess the right to work in the UK.

What Tapestry can offer you:

• Hybrid working (Tuesday, Wednesday, Thursday in-office, Monday and Friday remote)
• Flex Fridays (Option to finish early on a Friday)
• 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
• Learning & Development opportunities
• Internal mobility & career progression
• Regular seasonal and cultural social events
• Equity Inclusion & Diversity initiatives which include employee business resource groups

Other benefits include:

• 25 days holiday in addition to bank holidays
• Multi brand discount up to 50% off
• Private Healthcare with health assessment (Bupa)
• Private Dental Cover
• Free 24/7 support for family building, fertility, maternity & newborn care, and menopause with Maven
• Eyecare vouchers
• Headspace subscription
• Employee Assistance Programme
• Employer Pension Contribution
• Gym discount
• Interest free season ticket loan
• Cycle to work scheme

At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers. If you are interested in this role but do not believe you meet all the set criteria, that's ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn. So, take a chance and apply; you may just be who we are looking for. We would be delighted to hear from you.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.