At a Glance
- Tasks: Support and optimise Coach's paid media strategy across diverse regions.
- Company: Join a global fashion house committed to innovation and inclusivity.
- Benefits: Enjoy hybrid working, generous holiday, and discounts on brands.
- Other info: Opportunities for learning, volunteering, and career progression await you.
- Why this job: Be part of a dynamic team shaping modern luxury brand campaigns.
- Qualifications: 2-4 years in paid media or digital marketing, preferably in fashion.
The predicted salary is between 30000 - 40000 £ per year.
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
Primary Purpose: The Associate, Brand Media plays a pivotal role in delivering and optimising Coach’s paid media strategy across Europe, the Middle East, Africa and India. Operating between coordination and full media management specific to regional strategies, the Associate will ensure media investments are deployed with precision to drive key brand outcomes, improving unaided awareness, deepening brand consideration, and increasing purchase intent. The Associate will be accountable for the execution and optimisation of regional demand generation (brand) campaigns, while contributing to planning, insight generation, and strategic decision-making. With a strong data‑driven mindset, you will help ensure Coach’s storytelling reaches the right audiences, at the right time, through the most effective channels.
Reporting to the Senior Media Manager and partnering with cross‑functional teams including Brand Marketing, Performance Marketing, PR, eCommerce, CRM, Global partners, and external agencies, the Associate will support the delivery of integrated 360° campaigns that strengthen Coach’s positioning as a modern luxury brand, engaging with Gen Z audiences and contributing to the company’s growth targets.
- Campaign Planning & Regional Execution
- Support the Senior Media Manager in shaping regional media plans across paid social, video, partnerships, and select offline activations (e.g. OOH)
- Own end‑to‑end campaign execution across EMEAI, ensuring accurate targeting, timely launches, and high executional standards
- Manage creative asset delivery, trafficking across platforms and coordinating with Global Creative & Brand Marketing teams, agencies, and media partners
- Maintain and own regional campaign calendars, budget trackers, asset trackers, and delivery timelines
- Optimisation, Performance & Measurement
- Actively monitor live campaign performance and lead tactical optimisations in partnership with agencies and platforms
- Translate performance data into insights and present clear recommendations to the Senior Media Manager and senior stakeholders
- Support Brand Lift Studies, platform measurement, and ongoing test‑and‑learn frameworks
- Manage pacing, budget accuracy, invoice tracking, and PO processes across markets
- Cross‑Functional & Regional Leadership
- Collaborate with Brand Marketing, Performance Marketing, PR, eCommerce, and CRM teams to ensure media aligns with broader marketing objectives
- Build strong working relationships with Global Media, Analytics, Marketing and Creative teams to ensure alignment with information dissemination and knowledge sharing
- Partner closely with the Brand Marketing Coordinator to ensure media campaigns align with brand initiatives
- Liaise with local market and global teams to confirm campaign details and asset needs
- Agency & Partner Management
- Manage defined workstreams with media agencies and hold partners accountable for delivery, optimisation, and reporting quality
- Partner with platform and media vendors to unlock innovation, added value, and improved measurement
- Innovation & Continuous Improvement
- Proactively research new platforms, channels and trends to share with the Senior Media Manager and agency partners for consideration in future campaigns
- Educate and explore media agency offerings and attend external events to continue to evolving media knowledge
The Accomplished Individual Will Possess:
- 2–4 years’ experience in paid media, media planning, or digital marketing, within retail, fashion or beauty environments
- Hands‑on expertise across key platforms including Meta, YouTube, TikTok, Google/DV360, and emerging channels
- Experience working across multiple markets or regions
- Confident interpreting performance data and translating insights into actionable recommendations
- Highly organised with strong commercial acumen and a proactive, ownership‑driven mindset
- Proven ability to work independently and manage priorities effectively within a fast‑paced, matrixed environment
Please be advised that we are unable to provide visa sponsorship for this position. As such, you will only be considered if you already possess the right to work in the UK.
Benefits:
- Hybrid working (3 days working from the office, 2 days remote)
- Option to finish early on a Friday (Flex Fridays)
- 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
- Learning & Development opportunities
- Internal mobility & career progression
- Regular Social Events - Seasonal & Cultural
- Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council
- 25 days holiday in addition to bank holidays
- Annual Incentive Plan (company performance bonus)
- Multi brand discount up to 50% off – Coach and Kate Spade
- Private Healthcare with health assessment (Bupa)
- Bupa rewards - Financial wellbeing support and wellness discounts
- Private Dental Cover
- Free 24/7 support for family building, fertility and menopause with Maven
- Eyecare vouchers
- Employee Assistance Program
- Employer Pension Contribution
- Gym discount
- Interest free season ticket loan
- Cycle to work scheme
At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers. If you are interested in this role but do not believe you meet all the set criteria, that’s ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn. So, take a chance and apply; you may just be who we are looking for. We would be delighted to hear from you.
Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.
Associate, Brand Media employer: Coach
At Coach, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions creativity and inclusivity. Our commitment to employee growth is evident through extensive learning and development opportunities, alongside a supportive environment that encourages collaboration across diverse teams. With benefits like hybrid working, generous holiday allowances, and a focus on equity and diversity, joining our London team as an Associate, Brand Media means becoming part of a forward-thinking fashion house dedicated to innovation and personal fulfilment.
StudySmarter Expert Advice🤫
We think this is how you could land Associate, Brand Media
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Coach. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio or examples of past campaigns, bring them along to interviews. It’s a great way to demonstrate your experience and creativity in action.
✨Tip Number 3
Be prepared to discuss data! Since the role is all about optimising media strategies, brush up on how you’ve used data in previous roles. Be ready to share specific examples of how you’ve driven results.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Coach family.
We think you need these skills to ace Associate, Brand Media
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Associate, Brand Media role. Highlight your experience in paid media and how it aligns with Coach's vision. We want to see how you can bring your unique flair to our team!
Show Off Your Data Skills:Since this role is all about optimising campaigns based on performance data, don’t shy away from showcasing your analytical skills. Share examples of how you've turned data into actionable insights in your previous roles. We love a data-driven mindset!
Be Creative and Authentic:Coach is all about creativity and authenticity, so let your personality shine through in your application. Share your passion for fashion and media, and don’t hesitate to include any innovative ideas you have for engaging Gen Z audiences.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details you need about the role and our amazing company culture!
How to prepare for a job interview at Coach
✨Know Your Brand Inside Out
Before the interview, dive deep into Coach's brand values, recent campaigns, and their target audience. Understanding the essence of the brand will help you align your answers with their vision and demonstrate your genuine interest.
✨Showcase Your Data Skills
Since the role requires a strong data-driven mindset, be prepared to discuss how you've used data in past roles. Bring examples of how you've translated performance metrics into actionable insights, as this will highlight your analytical abilities.
✨Prepare for Cross-Functional Collaboration
This position involves working with various teams, so think of examples where you've successfully collaborated across departments. Highlight your communication skills and how you’ve built relationships to achieve common goals.
✨Stay Ahead of Media Trends
Research current trends in paid media and digital marketing, especially within the fashion industry. Be ready to discuss innovative ideas or platforms you think could benefit Coach, showing that you're proactive and forward-thinking.
