Sales Associate in White City

The Sales Associate is the front‑line ambassador of the Coach brand, delivering an elevated, personalized shopping experience, meeting personal and store sales goals, and supporting daily store operations. This role blends luxury‑retail service, omni‑channel selling, and team collaboration to drive brand loyalty and revenue.

Key Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
• Build lasting client relationships through personalized styling, product expertise, and fashion advice.
• Drive sales through cross‑selling, upselling, and tailored recommendations.
• Utilize mobile POS, clienteling tools, and social selling platforms (including short‑form video) to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet or exceed individual and team KPIs.
• Source new customers, maintain relationships, and follow up to close sales.
• Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.
• Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.
• Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.
• Process transactions efficiently (purchases, returns, exchanges, online pickups).
• Support inventory cycles: receive shipments, stock shelves, and manage product movement.
• Assist teammates in functional areas as required.
• Foster a collaborative, trust‑based environment; encourage team performance.
• Participate in brand initiatives, training programs, and inclusion activities.
• Welcome feedback, adapt behaviours, and maintain a calm, professional demeanor.

Required Qualifications

• 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors.
• Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie‑talkie use, and ability to read price/release sheets.
• Strong English proficiency: ability to read, write, and speak fluent English.
• Ability to work in a fast‑paced environment.
• Social media savvy; experience with live‑stream shopping or video demos, clienteling and data acquisition skills.

Schedule

• Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high‑traffic retail days (including, but not limited to, public holidays).

Compensation

• Base Salary Range: £30,160.00 – £32,000.00 (full‑time equivalent). For part‑time roles, the salary will be pro‑rated based on contracted hours. Actual compensation will be determined using objective, job‑related criteria.

Benefits

• Inclusive and innovative work environment.
• Internal mobility and career progression.
• Paid volunteering day per year and opportunities to volunteer with global projects.
• Ambassador Programme learning and development opportunities.
• Regular social events.
• Equity, inclusion, and diversity initiatives including employee resource groups and regional inclusion councils.
• Employee discount.
• Compelling incentive programme.

Equal Opportunity Statement

Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration.