Senior Analyst, Ecommerce Insights (12‑month FTC) in London

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

Primary Purpose: The Senior Ecommerce Analyst will support the online growth of Coach across Europe by using data to uncover insights into customer behaviour, conversion performance, and commercial opportunities. The successful individual will leverage their proficiency in Ecommerce to:

• Track daily, weekly and monthly website traffic, bounce rates, session durations, and conversion rates
• Monitor cost per acquisition (CPA), and customer lifetime value (CLV)
• Benchmark performance against industry standards or historical data
• Deliver weekly, monthly and quarterly reports with actionable insights and include visualizations, trend analysis, and performance against KPIs
• Work with the global reporting team to ensure breadth of reports across Tableau and troubleshoot data issues
• Conduct funnel analysis to identify drop-off points and optimize conversion paths
• Use segmentation to uncover behavioural patterns by audience type
• Highlight top-performing content and recommend underperforming areas for improvement
• Work with Marketing, Product, and UX teams to define SMART KPIs
• Create measurement plans that align with business goals and campaign objectives
• Ensure KPIs are tracked consistently across platforms
• Design and execute A/B and multivariate tests with clearly defined hypotheses, capturing learnings and embedding insights into future strategy
• Measure statistical significance and uplift in key metrics (e.g. bounce rate/add to cart/checkout completion rates)
• Recommend UX improvements based on heatmaps, session recordings, and user flow analysis
• Identify SEO opportunities using organic traffic trends, keyword trends and landing page analysis
• Conduct regular audits of analytics implementations (e.g., GA4 tags, Snowflake pipelines)
• Validate data consistency across platforms and resolve discrepancies
• Maintain documentation for tracking setups and data governance
• Attend webinars and conferences quarterly to stay up to date with the latest industry news and trends
• Share monthly updates on new tools, features, or methodologies with the wider Ecommerce team
• Evaluate and pilot emerging technologies (e.g., predictive analytics, AI-driven insights)

The accomplished individual will possess:

• 4+ years in analytics, with a focus on ecommerce in retail environments
• Proficient in Google Analytics, Adobe Analytics, and data visualization tools (e.g., Tableau, Power BI)
• Skilled in data analysis tools (SQL, Excel), ecommerce platforms (Salesforce, Shopify), and programming languages (Python)
• Deep understanding of AI/ML frameworks and concepts, including neural networks, deep learning architectures (CNNs, RNNs, GANs) and related development
• Hands-on experience with platforms such as Content Square to analyse customer behaviour across websites and digital touchpoints, leveraging heatmaps and session replays to identify friction points and recommend optimizations to improve the customer journey
• Working knowledge of Google Tag Manager
• Ability to translate data and AI insights into actionable business strategies that drive revenue and customer satisfaction
• Strong understanding of digital marketing channels and web technologies
• Excellent cross-functional collaboration skills with the ability to present data-driven insights clearly and persuasively

Please be advised that we are unable to provide visa sponsorship for this position. As such, you will only be considered if you already possess the right to work in the UK.

What Tapestry can offer you:

• Hybrid working (3 days working from the office, 2 days remote)
• Option to finish early on a Friday (Flex Fridays)
• 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
• Learning & Development opportunities
• Internal mobility & career progression
• Regular Social Events - Seasonal & Cultural
• Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council

Other benefits include:

• 25 days holiday in addition to bank holidays
• Multi brand discount up to 50% off – Coach and Kate Spade.
• Private Healthcare with health assessment (Bupa)
• Bupa rewards - Financial wellbeing support and wellness discounts
• Private Dental Cover
• Free 24/7 support for family building, fertility and menopause with Maven
• Eyecare vouchers
• Employee Assistance Program
• Employer Pension Contribution
• Gym discount
• Interest free season ticket loan
• Cycle to work scheme

At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers. If you are interested in this role but do not believe you meet all the set criteria, that’s ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn. So, take a chance and apply; you may just be who we are looking for. We would be delighted to hear from you.

Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.