At a Glance
- Tasks: Drive Coach's paid media strategy and optimise campaigns across Europe, the Middle East, Africa, and India.
- Company: Join Coach, a global fashion house known for its innovative and inclusive culture.
- Benefits: Enjoy hybrid working, competitive salary, discounts, and wellness support.
- Other info: Opportunities for learning, development, and career progression in a vibrant environment.
- Why this job: Be part of a dynamic team shaping modern luxury brand storytelling for Gen Z.
- Qualifications: 2-4 years in paid media or digital marketing, with strong data interpretation skills.
The predicted salary is between 30000 - 40000 £ per year.
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
Primary Purpose: The Associate, Brand Media plays a pivotal role in delivering and optimising Coach’s paid media strategy across Europe, the Middle East, Africa and India. Operating between coordination and full media management specific to regional strategies, the Associate will ensure media investments are deployed with precision to drive key brand outcomes, improving unaided awareness, deepening brand consideration, and increasing purchase intent. The Associate will be accountable for the execution and optimisation of regional demand generation (brand) campaigns, while contributing to planning, insight generation, and strategic decision-making. With a strong data-driven mindset, you will help ensure Coach’s storytelling reaches the right audiences, at the right time, through the most effective channels.
Reporting to the Senior Media Manager and partnering with cross-functional teams including Brand Marketing, Performance Marketing, PR, eCommerce, CRM, Global partners, and external agencies, the Associate will support the delivery of integrated 360° campaigns that strengthen Coach’s positioning as a modern luxury brand, engaging with Gen Z audiences and contributing to the company’s growth targets.
The successful individual will leverage their proficiency in Brand Media to:
- Campaign Planning & Regional Execution
- Support the Senior Media Manager in shaping regional media plans across paid social, video, partnerships, and select offline activations (e.g. OOH)
- Own end‑to‑end campaign execution across EMEAI, ensuring accurate targeting, timely launches, and high executional standards
- Manage creative asset delivery, trafficking across platforms and coordinating with Global Creative & Brand Marketing teams, agencies, and media partners
- Maintain and own regional campaign calendars, budget trackers, asset trackers, and delivery timelines
- Optimisation, Performance & Measurement
- Actively monitor live campaign performance and lead tactical optimisations in partnership with agencies and platforms
- Translate performance data into insights and present clear recommendations to the Senior Media Manager and senior stakeholders
- Support Brand Lift Studies, platform measurement, and ongoing test‑and‑learn frameworks
- Manage pacing, budget accuracy, invoice tracking, and PO processes across markets
- Cross‑Functional & Regional Leadership
- Collaborate with Brand Marketing, Performance Marketing, PR, eCommerce, and CRM teams to ensure media aligns with broader marketing objectives
- Build strong working relationships with Global Media, Analytics, Marketing and Creative teams to ensure alignment with information dissemination and knowledge sharing
- Partner closely with the Brand Marketing Coordinator to ensure media campaigns align with brand initiatives
- Liaise with local market and global teams to confirm campaign details and asset needs
- Agency & Partner Management
- Manage defined workstreams with media agencies and hold partners accountable for delivery, optimisation, and reporting quality
- Partner with platform and media vendors to unlock innovation, added value, and improved measurement
- Innovation & Continuous Improvement
- Proactively research new platforms, channels and trends to share with the Senior Media Manager and agency partners for consideration in future campaigns
- Educate and explore media agency offerings and attend external events to continue to evolving media knowledge
The accomplished individual will possess:
- 2–4 years’ experience in paid media, media planning, or digital marketing, within retail, fashion or beauty environments
- Hands-on expertise across key platforms including Meta, YouTube, TikTok, Google/DV360, and emerging channels
- Experience working across multiple markets or regions
- Confident interpreting performance data and translating insights into actionable recommendations
- Highly organised with strong commercial acumen and a proactive, ownership-driven mindset
- Proven ability to work independently and manage priorities effectively within a fast-paced, matrixed environment
Please be advised that we are unable to provide visa sponsorship for this position. As such, you will only be considered if you already possess the right to work in the UK.
What Tapestry can offer you:
- Hybrid working (3 days working from the office, 2 days remote)
- Option to finish early on a Friday (Flex Fridays)
- 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
- Learning & Development opportunities
- Internal mobility & career progression
- Regular Social Events - Seasonal & Cultural
- Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council
Other benefits include:
- 25 days holiday in addition to bank holidays
- Annual Incentive Plan (company performance bonus)
- Multi brand discount up to 50% off – Coach and Kate Spade
- Private Healthcare with health assessment (Bupa)
- Bupa rewards - Financial wellbeing support and wellness discounts
- Private Dental Cover
- Free 24/7 support for family building, fertility and menopause with Maven
- Eyecare vouchers
- Employee Assistance Program
- Employer Pension Contribution
- Gym discount
- Interest free season ticket loan
- Cycle to work scheme
At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers. If you are interested in this role but do not believe you meet all the set criteria, that’s ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn. So, take a chance and apply; you may just be who we are looking for. We would be delighted to hear from you.
Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Associate, Brand Media in London employer: Coach Stores Limited
At Coach, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions creativity and inclusivity. Our hybrid working model, generous benefits including 25 days of holiday, and commitment to employee development through learning opportunities and internal mobility make us a standout choice for those seeking meaningful careers in the fashion industry. Join us in our London office, where you can thrive in a collaborative environment while contributing to innovative brand strategies that resonate with diverse audiences.
StudySmarter Expert Advice🤫
We think this is how you could land Associate, Brand Media in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Coach and its brand values. Understand their campaigns and be ready to discuss how your skills can contribute to their goals. Show them you’re not just another candidate, but someone who truly gets their vibe!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine in front of the real interviewers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, keep an eye on our careers page for any new opportunities that pop up – you don’t want to miss out!
We think you need these skills to ace Associate, Brand Media in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Associate, Brand Media role. Highlight your experience in paid media and how it aligns with Coach's vision. We want to see how you can bring your unique flair to our team!
Show Off Your Data Skills:Since this role is all about optimising campaigns, don’t shy away from showcasing your data-driven mindset. Share examples of how you've used performance data to make impactful decisions in past roles. We love a good story backed by numbers!
Be Yourself:At Coach, we value authenticity. Let your personality shine through in your application. Share your passion for fashion and media, and how you can contribute to our inclusive culture. We’re excited to get to know the real you!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re genuinely interested in joining the Coach family!
How to prepare for a job interview at Coach Stores Limited
✨Know Your Brand Inside Out
Before the interview, dive deep into Coach's history, values, and recent campaigns. Understanding the brand's ethos will help you align your answers with their vision and demonstrate your genuine interest in the role.
✨Showcase Your Data Skills
Since the role requires a strong data-driven mindset, be prepared to discuss how you've used data to inform media strategies in the past. Bring examples of how you've translated performance metrics into actionable insights that led to successful campaigns.
✨Prepare for Cross-Functional Collaboration
This position involves working with various teams, so think of examples where you've successfully collaborated across departments. Highlight your interpersonal skills and how you’ve built effective relationships to achieve common goals.
✨Stay Ahead of Media Trends
Research current trends in paid media and digital marketing, especially within the fashion industry. Be ready to share your thoughts on emerging platforms and how they could benefit Coach’s media strategy, showing that you're proactive and innovative.
