At a Glance
- Tasks: Create and execute innovative marketing strategies across various channels.
- Company: Join a leading machinery dealership in Blandford, Dorset.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Why this job: Shape the brand voice and make a real impact in the industry.
- Qualifications: Experience in marketing and strong social media skills required.
- Other info: Exciting role with hands-on responsibilities and a chance to grow your career.
The predicted salary is between 28800 - 43200 £ per year.
Overview
Reports to: Communications & Systems Manager
Secondary direction from: Operations Manager
Location: Blandford, Dorset
Responsibilities
- Brand & Marketing Strategy
- Implement and follow C&O brand management guidelines under direction of the Communications & Systems Manager.
- Plan, develop and execute marketing strategies across all channels.
- Create and maintain a structured annual marketing calendar including product campaigns, seasonal promotions, events and open days.
- Content Creation & Social Media Management
- Manage all social media platforms (Facebook, Instagram, LinkedIn, YouTube etc.).
- Grow audience reach, engagement, and brand awareness through proactive content and outreach.
- Create engaging and high-quality content including photos, videos, graphics and written posts for our social media platforms, digital newsletter, print media and website.
- Monitor industry trends and adapt content strategies to maximise visibility and lead generation.
- Respond to online enquiries, direct messages and engage with customers and suppliers online.
- Product & Service Promotion
- Promote and advertise the company’s full product line including Massey Ferguson, SANY, Isuzu and Ifor Williams.
- Support each of the six depots in marketing services across sales, service and parts.
- Develop advertising materials including brochures, posters, email campaigns and point-of-sale content.
- Assist in organising and staffing open days, trade events and shows.
- Performance & Reporting
- Produce monthly marketing reports to track growth, engagement and campaign performance.
- Measure conversions such as sales enquiries, service bookings and parts leads attributed to marketing.
- Review data to refine marketing strategies and increase ROI.
Skills & Requirements
- Experience in marketing, digital content creation or a similar role.
- Strong understanding of social media growth and audience engagement.
- Creative mindset with ability to produce visual and written content.
- Confident using professional design tools (e.g. Adobe Suite, Affinity) and basic video editing.
- Excellent communication and organisational skills.
- Ability to manage multiple projects and work to deadlines.
- Knowledge or interest in agricultural/construction machinery is an advantage.
- Full UK driving licence preferred (travel to depots/events required).
Success In This Role Will Be Measured By
- Growth in social media followers, engagement and reach.
- Number and quality of sales, service and parts leads generated from marketing activity.
- Adherence to and delivery of the marketing calendar.
- Successful promotion and increased turnout/interest in events and open days.
- Consistency and quality of brand representation across all platforms.
This role presents an exciting opportunity for a motivated and creative marketer to help shape and grow the presence of a leading machinery dealership. If you are enthusiastic, hands-on and ready to take responsibility for building our brand voice, we’d love to hear from you.
Marketing Manager – Blandford, Dorset in Blandford Forum employer: C&O
Contact Detail:
C&O Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager – Blandford, Dorset in Blandford Forum
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend local events, and connect with potential employers on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, social media content, and any creative projects you've worked on. We want to see what you can do, so make it pop!
✨Tip Number 3
Be proactive! Don’t just wait for job openings to appear. Reach out directly to companies you admire, like us at StudySmarter, and express your interest. A little initiative can go a long way!
✨Tip Number 4
Prepare for interviews by researching the company and its marketing strategies. We love candidates who come in with ideas on how to improve our brand presence. Show us you’re passionate and ready to contribute!
We think you need these skills to ace Marketing Manager – Blandford, Dorset in Blandford Forum
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can create captivating content, so don’t hold back!
Tailor Your Application: Make sure to tailor your CV and cover letter to the role. Highlight your experience in marketing and content creation, especially if you've worked with social media or have a knack for design. We want to see how you fit into our vision!
Be Specific About Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact. Whether it’s growing social media followers or executing successful campaigns, we love numbers and results that show what you can bring to the table!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at C&O
✨Know Your Brand Inside Out
Before the interview, make sure you’re well-versed in the company’s brand management guidelines and marketing strategies. Familiarise yourself with their product lines, especially Massey Ferguson, SANY, Isuzu, and Ifor Williams, so you can discuss how you would promote them effectively.
✨Showcase Your Creative Skills
Prepare a portfolio of your previous work that highlights your content creation abilities. Bring examples of engaging social media posts, graphics, or videos you've created. This will demonstrate your creative mindset and proficiency with design tools like Adobe Suite.
✨Be Ready to Discuss Metrics
Since performance and reporting are key aspects of the role, be prepared to talk about how you’ve tracked growth and engagement in past roles. Share specific metrics or reports you’ve produced to show your analytical skills and how you’ve refined marketing strategies based on data.
✨Engage with Industry Trends
Stay updated on the latest trends in marketing and the agricultural/construction machinery industry. During the interview, mention any relevant trends you’ve noticed and how you would adapt content strategies to maximise visibility and lead generation for the company.