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- Tasks: Lead audience insights to shape editorial choices and boost engagement across platforms.
- Company: Join Warner Bros. Discovery, a leader in media with a commitment to diversity and inclusion.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and audience-first thinking.
- Why this job: Make a real impact by driving audience engagement and shaping compelling stories.
- Qualifications: 5-7+ years in digital journalism or audience development; strong data synthesis skills required.
The predicted salary is between 55000 - 65000 ÂŁ per year.
Your New Role… The Senior Audience Editor is the embedded, desk‑specific partner to Audience Strategy & Insights—translating audience signals into clear editorial choices that grow reach, deepen engagement, and strengthen habit, including among subscribers. You will supply the desk with essential performance learnings; shape framing, formats, and distribution to meet audience demand; run experiments; and coordinate execution across Search, Social, Home, Notifications, and Newsletters. Senior‑level scope includes assigning, writing, and editing analysis; leading insights for strategic priorities; developing scalable workflows; and coaching others. You will work closely within the AIS operating model and in partnership with DART (Data, Analytics, Research & Testing) to turn insights into action and to build repeatable practices the desk can rely on.
Performance Insights & Editorial Guidance
- Deliver concise, actionable daily/weekly/monthly insights that guide coverage decisions and follow‑ups, including clear “do more / do less / try next” recommendations.
- Suggest stories, angles, and formats aligned to search intent, evergreen opportunities, and time‑sensitive audience demand.
- Shape story framing and presentation across on‑platform surfaces (site/app, home, article packaging, recirculation) and off‑platform channels (search, social, alerts, newsletters).
Cross‑Platform Strategy & Collaboration
- Partner with Product and platform teams (Search, Social, Home, Notifications, Newsletters) to identify opportunities in modules, templates, topic hubs, and alerting.
- Drive reach, engagement, and habit by aligning desk plans to audience goals and capturing learnings in structured retros and playbooks.
- Coordinate distribution strategy across Off‑Platform, Social, Community, Programming, and Newsletter teams.
Senior‑Level Leadership
- Assign, write, and edit audience analysis across platforms; act as the insights lead for strategic desk priorities.
- Build scalable workflows for insight generation and measure the impact of audience‑driven initiatives.
- Pitch and run experiments (format, packaging, timing) and translate results into actionable guidance.
- Coach and train newsroom staff on audience tools, search and social best practices, and packaging strategies.
- Collaborate across editorial, product, analytics, design, and research to embed audience‑first thinking across the desk.
Channel Expertise & Desk Support
- Optimize for discoverability: research intent, track seasonality, steward evergreen content, and partner with Search on technical and practical best practices.
- Coordinate with Social, Community, Home, Notifications, and Newsletters to maximize reach and engagement.
- Contribute to daily/weekly/monthly desk and section updates, synthesizing insights into clear, actionable takeaways.
- Uphold CNN’s journalistic mission by using data to inform editorial decisions.
Qualifications & Experience
- 5-7+ years in digital journalism, audience development, content strategy, or insights roles.
- Proven ability to identify coverage, framing, and format opportunities that attract new readers and deepen engagement.
- Strong ability to synthesize complex data into prescriptive editorial recommendations; experience partnering closely with analytics teams.
- Ability to write platform‑native social copy and coach others on best practices.
- Strong cross‑newsroom collaborator committed to CNN’s journalistic independence and mission.
- Fluent in search trends, intent shifts, and misinformation dynamics.
- Deep expertise across mainstream and emerging social platforms.
- Strong communication and storytelling skills for reports and presentations; comfortable with testing, iteration, and directional reads.
- Skilled at bridging editorial, product, analytics, design, and research to move work forward.
- Strong understanding of the competitive landscape and broader attention patterns.
Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in‑office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.
How We Get Things Done… This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law. If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
Senior Editor, Audience employer: CNN
Contact Detail:
CNN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Editor, Audience
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work at WBD. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or examples of your work that highlight your audience insights and editorial choices. Bring these along to interviews to demonstrate your expertise.
✨Tip Number 3
Be ready to discuss data! Since this role is all about translating audience signals, brush up on how you've used data in past roles to drive engagement and inform editorial decisions.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and are familiar with our processes.
We think you need these skills to ace Senior Editor, Audience
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in digital journalism and audience development. We want to see how your skills align with the role of Senior Audience Editor, so don’t hold back on showcasing your relevant achievements!
Showcase Your Insights Skills: Since this role involves translating audience signals into editorial choices, include examples of how you've used data to inform your decisions in past roles. We love seeing candidates who can turn complex data into actionable insights!
Be Creative with Your Writing: As a Senior Audience Editor, you'll need to write engaging content that resonates with readers. Use your application to demonstrate your storytelling skills and ability to craft compelling narratives that attract and retain audiences.
Apply Through Our Website: We encourage you to submit your application through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets to the right people!
How to prepare for a job interview at CNN
✨Know Your Audience
Before the interview, dive deep into understanding the audience that the company targets. Familiarise yourself with their preferences, behaviours, and how they engage with content. This will help you articulate how your insights can translate into actionable editorial choices.
✨Showcase Your Data Skills
Be prepared to discuss specific examples of how you've used data to inform editorial decisions in the past. Bring along any relevant metrics or case studies that demonstrate your ability to synthesise complex data into clear recommendations. This will highlight your analytical prowess.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, think of examples where you've successfully collaborated across departments. Be ready to share how you’ve built relationships with product, analytics, and design teams to drive audience engagement and reach.
✨Embrace the Hybrid Model
Understand the hybrid working model and be ready to discuss how you can thrive in both remote and in-office settings. Share your strategies for maintaining productivity and collaboration in a flexible work environment, as this shows adaptability and forward-thinking.