At a Glance
- Tasks: Manage product offerings, analyse market trends, and support product launches.
- Company: Join a leading agricultural machinery company with a focus on innovation.
- Benefits: Competitive salary, travel opportunities, and professional development.
- Other info: Dynamic role with extensive travel and opportunities for growth.
- Why this job: Make an impact in the agricultural sector while working with cutting-edge products.
- Qualifications: Background in agriculture, marketing, or business; strong communication skills required.
The predicted salary is between 40000 - 50000 € per year.
Reporting to the Marketing Operations Manager, the PS will be responsible for product offering management for the Market. Collect, analyse and prepare business cases for the defined product ranges in alignment with the Product Value proposition in the Market, to meet commercial targets. The PS also supports the local Markets in the sales planning and launch of new products.
Key Responsibilities
- Execution of the Product Value Proposition in scope of product.
- Product Offering Management: select applicable offering, define frame for market standards.
- Analyze take rates and rationalize offering.
- Provide inputs for product configuration/catalogue, marketing plans for the area/product in scope.
- Support for the market teams during the whole product lifecycle.
- Provide fast and precise answers to questions coming from commercial teams, sales administration.
- Support product launches ensuring information flow to market level, support budget planning for new products.
- Prepare sales argumentation, responsibility for coordination and summarizing of commercial and product training needs for the market and delivering the training sessions.
- Showcase and drive specific actions in the field to promote the value & performance of current products.
- Drive specific actions in the field/road to increase retails (field demonstrations and customer events).
- Drive best practices from machine demonstration (machine set-up, customer testimonial) to ensure that our products are presented at its optimal performance.
- Organize and perform local Demo & Field Training (Field/dealer/customer/operator/journalists/schools).
- Company demo/support unit co-ordination.
- Support for the distribution network during in the field and at customer level.
- Provide technical support to dealers and the sales team to bring to market the best suitable product for the required characteristics in line with end customer needs.
- Support of commercial actions: From monitoring the performance of responsible products from a country down to dealer level, play a pivotal role in the development of terms and conditions, seasonal budget & Key Models.
- Management of stock machines available, reallocation of units between markets and Company Inventory Orders.
- Support the monthly PO and Wholesale planning and special wholesale Order Change Management (company stock orders, units in error, special cases).
- Works with performance tracking from the market (Market share, best sellers, key models).
- Analyze (competitor) market activities.
- In collaboration with European teams, to be able to answer questions about product, specific request on pricing, competitive info, CPC’s analysis.
- Some customer/dealer visits to get an overview/understanding of the customers’ needs.
- Provide feedback to the European marketing team to ensure that the specific requirements from customers are understood by the global product development teams (Platform/Engineering).
- Market research studies, analyze of the results (forecast future, market activity and consumer trends, primary consumer research, identify new market opportunities).
- Local homologation support for assigned market(s) depending on local market needs.
- Translation and proofreading support for product and marketing documents depending on local market needs.
- Support customer clinic activities.
- Presentation and demonstration of products to the press.
- Spend minimum of 1 day a month with both a ASM and TM of each brand.
Experience Required
- Education: Agricultural/Technical/Marketing/Business & Economics background.
- Language(s): Fluent in English.
- Proactive and enthusiastic approach for the role and activities.
- Traveling (approximately 70%).
Skills
- Interpersonal skills.
- Advanced communication and presentation skills.
- Proven expertise in Excel, Word, PowerPoint.
- Project management.
- Analytical and organization skills.
- Cross Functional Collaboration.
- Leadership.
Preferred
- Practical knowledge of CNH Products.
- Proven experience in Product Marketing functions.
HHP Tractor - Product Specialist in Basildon employer: CNH
As a leading player in the agricultural machinery sector, our company offers an exceptional work environment for the HHP Tractor - Product Specialist role. With a strong emphasis on employee development, we provide comprehensive training and growth opportunities, fostering a culture of collaboration and innovation. Located in a vibrant market, our team enjoys the unique advantage of engaging directly with customers and dealers, ensuring that every day brings meaningful challenges and rewards.
StudySmarter Expert Advice🤫
We think this is how you could land HHP Tractor - Product Specialist in Basildon
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being a part of their team.
✨Tip Number 2
Network like a pro! Reach out to current employees on LinkedIn or attend industry events. Building connections can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to product management and marketing. Use the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your skills effectively.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email reiterating your interest can keep you top of mind. And remember, apply through our website for the best chance at landing that dream job!
We think you need these skills to ace HHP Tractor - Product Specialist in Basildon
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Product Specialist role. Highlight any relevant experience in product management, marketing, or technical support to show us you’re the right fit!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your background makes you a great candidate. Don’t forget to mention your proactive approach and enthusiasm!
Showcase Your Analytical Skills:Since the role involves analysing market activities and performance tracking, be sure to include examples of how you've used analytical skills in previous roles. We love seeing data-driven decision-making!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates!
How to prepare for a job interview at CNH
✨Know Your Products Inside Out
As a Product Specialist, you'll need to demonstrate a solid understanding of the products you'll be managing. Research the specific HHP tractors and their features, benefits, and market positioning. Be ready to discuss how these products meet customer needs and how you can contribute to their success.
✨Showcase Your Analytical Skills
Since the role involves analysing market data and preparing business cases, come prepared with examples of how you've used data to drive decisions in previous roles. Bring along any relevant case studies or reports that highlight your analytical prowess and how it led to successful outcomes.
✨Demonstrate Your Communication Skills
You'll be working closely with various teams, so it's crucial to show off your advanced communication skills. Practice explaining complex concepts in simple terms, and prepare to discuss how you've effectively communicated with cross-functional teams in the past.
✨Prepare for Practical Scenarios
Expect to face situational questions that assess your problem-solving abilities. Think about scenarios where you've had to support product launches or manage stakeholder expectations. Prepare to discuss how you would handle specific challenges related to product offering management and market support.
