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For Companies At a Glance
- Tasks: Lead creative strategy for CNBC, driving innovative advertising solutions across multiple platforms.
- Company: Join NBCUniversal, a global leader in media and entertainment with a commitment to community impact.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Shape the future of brand storytelling and make a real impact in the media landscape.
- Qualifications: Experience in multiplatform content, digital marketing, and strong communication skills.
- Other info: Be part of an exciting transition as we create a new company, Versant.
The predicted salary is between 43200 - 72000 £ per year.
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Company Description
NBCUniversal is one of the world\’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company (\’Versant\’) comprised of most of NBCUniversal\’s cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
Overview
Job Description
As EMEA Brand & Creative Strategy Director, you will have a critical leadership role in supporting the success of CNBC International by working with Sales to drive revenue growth through commercial innovation with our advertising partners.
You will develop compelling multi-platform content proposals, whether working with senior CNBC International editorial stakeholders, or our commercial content studio.
You will find new ways for brands to achieve impact beyond advertising, through events, podcasts, newsletters and more.
Above all, you will work with Sales teams in EMEA, the US and APAC to create fully-developed, client-facing proposals that tell a compelling story about why advertisers should choose CNBC, and what they can achieve with us.
You will champion creative excellence and original thinking and work closely with senior CNBC editorial stakeholders and the wider commercial teams including product, events, data and the content studio to help bring the vision to life.
Key Responsibilities
- Strategic Leadership: Working with the Snr Director, Brand and Creative Strategy, set and execute the vision and strategic direction for the EMEA/US Brand & Creative Strategy unit, ensuring a forward-thinking, innovative approach to client solutions.
- Team Management: Together with the Snr Director, lead and develop a high-performing team of strategists and creatives, overseeing multiple workstreams across branded content, digital campaigns, and integrated marketing initiatives. Set clear priorities, coach for growth, and ensure delivery against strategic objectives and timelines.
- Process Optimization: Continuously review and improve team workflows, systems, and processes to maximize creativity, efficiency, and client impact.
- Cross-Functional Collaboration: Act as the key liaison between sales, editorial and content teams, driving alignment on best practices, cost estimates, workflow, and seamless execution of integrated campaigns.
- Commercial Focus: Drive pitch-to-deal conversion rates, repeat business, and ensure the strategic rationale behind each proposal strengthens CNBC’s commercial positioning and success.
- Deal/Proposal Health: Work with peers, stakeholders, sales leads to ensure accurate budgeting and revenue vs cost planning for all proposals.
- Market Intelligence: Stay on top of trends in digital advertising, content marketing, B2B events, and technological innovations to evolve client pitch strategies. In addition, maintain deep knowledge of:
- Business news, CNBC’s coverage, and key regional newsmakers
- CNBC’s programming and editorial calendar across platforms
- Media regulations across global markets (Ofcom/IMDA)
- Competitor activity, client movements, and industry shifts
Qualifications
SKILLS AND EXPERIENCE AND REQUIREMENTS
- Expertise in multiplatform content and storytelling solutions for global brands, including native advertising/branded content
- Proven EMEA client, RFP and campaign solution experience
- Strong understanding of digital marketing, with track record of packaging strategic brand solutions
- In-depth knowledge of latest trends in marketing, particularly digital and B2B events
- Excellent, innovative and persuasive, written, verbal and visual communication skills
- A collaborative, ‘can do’ approach that encourages co-operation between internal departments and helps to enhance CNBC’s client relationships
- Experience of stakeholder as well as staff management
- Creativity and a passion for innovative problem solving
- An ability to multi-task and thrive in a high-pressured environment.
- Willingness to travel as required and to work flexible hours when necessary
- Ability to work in the UK
The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal\’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
Although you\’ll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you\’ll be a part of this exciting company as it takes shape.
Seniority level
- Director
Employment type
- Full-time
Job function
- Industries
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Director, Brand Creative Strategy, CNBC employer: CNBC
Contact Detail:
CNBC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Brand Creative Strategy, CNBC
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at NBCUniversal or similar companies. A friendly chat can open doors and give you insider info on the role.
✨Tip Number 2
Prepare for interviews by researching CNBC's latest projects and trends in digital marketing. Show us that you're not just interested in the job, but that you understand the brand and its audience.
✨Tip Number 3
Practice your pitch! You’ll need to present compelling ideas, so rehearse how you’d sell your vision for the role. Make it engaging and memorable – we want to see your creativity shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re serious about joining the team at CNBC.
We think you need these skills to ace Director, Brand Creative Strategy, CNBC
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique storytelling skills. Remember, we’re looking for someone who can think outside the box, so don’t hold back!
Tailor Your Application: Make sure to customise your application for the Director, Brand Creative Strategy role. Highlight your relevant experience in multiplatform content and digital marketing. We want to see how your background aligns with what we do at CNBC!
Be Clear and Concise: While we love creativity, clarity is key! Keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to see your qualifications and achievements at a glance.
Apply Through Our Website: Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at CNBC
✨Know Your Stuff
Before the interview, dive deep into CNBC's brand and creative strategy. Familiarise yourself with their recent campaigns, content proposals, and how they engage with clients. This knowledge will help you speak confidently about how you can contribute to their vision.
✨Showcase Your Creativity
Prepare to discuss your past experiences in developing innovative content solutions. Bring examples of successful campaigns you've led, especially those that involved cross-functional collaboration. Highlight your ability to think outside the box and how it can benefit CNBC.
✨Understand the Market
Stay updated on the latest trends in digital marketing and B2B events. Be ready to discuss how these trends can influence CNBC's strategies. Showing that you have a finger on the pulse of the industry will demonstrate your commitment and insight.
✨Ask Thoughtful Questions
Prepare insightful questions that reflect your understanding of the role and the company. Inquire about their future plans for brand strategy or how they measure the success of their campaigns. This shows your genuine interest and strategic thinking.
