At a Glance
- Tasks: Drive digital growth and performance strategy across various channels for measurable commercial outcomes.
- Company: Join a dynamic team at CMS Distribution, focused on innovation and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Diverse and inclusive workplace that values unique perspectives.
- Why this job: Make a real impact in the digital space while enhancing your skills in a fast-paced environment.
- Qualifications: Experience in digital performance, strong analytical skills, and a proactive mindset.
The predicted salary is between 50000 - 65000 £ per year.
The Digital Performance Manager is responsible for owning and executing the digital growth and performance strategy for the CMS Store and associated digital platforms. This role focuses on driving measurable commercial outcomes across acquisition, conversion, retention, and vendor engagement through data led digital channels. Reporting into senior leadership, the role translates strategic objectives into high impact digital activity, optimising performance across SEO, paid media, CRM, email, affiliates, marketplaces and onsite conversion. The Digital Performance Manager plays a key role in accelerating digital capability, improving return on investment, and establishing a performance driven digital operating model across CMS Distribution.
Role Responsibilities
- Digital Performance & Growth
- Own and execute the digital performance strategy to deliver against agreed commercial targets for revenue, profitability, customer growth and vendor participation.
- Drive measurable improvements across customer acquisition, engagement, conversion, and retention through effective use of digital channels.
- Continuously optimise existing digital activity using performance data, testing and insight led decision making.
- Channel Strategy & Execution
- Implement and optimise digital activity across SEO, paid search, paid social, display, affiliates, marketplaces, CRM and email.
- Work closely with ecommerce, product, sales and channel marketing teams to ensure digital activity supports wider commercial priorities.
- Support the development and execution of vendor funded digital initiatives to accelerate growth and deepen vendor engagement.
- Data, Analytics & Reporting
- Own digital performance reporting, creating clear, insight driven reports that demonstrate effectiveness, ROI and areas for optimisation.
- Use analytics platforms (including Google Analytics and onsite behavioural tools) to monitor performance, identify trends, and inform strategic decisions.
- Establish consistent performance measurement frameworks and KPIs across digital channels.
- Capability, Process & Transformation
- Develop and embed best practice digital performance processes, tooling and ways of working across the CMS Store.
- Contribute to the evolution of marketing automation and CRM capability, working closely with internal teams to unlock new growth opportunities.
- Act as a subject matter expert for digital performance, providing guidance, direction and thought leadership across the business.
- Stakeholder & Vendor Management
- Influence and collaborate with senior stakeholders to drive alignment, prioritisation and delivery of digital initiatives.
- Build strong working relationships with internal teams, vendors and external partners to deliver high impact digital activity.
- Ensure digital investment is tracked, optimised and aligned to commercial return.
Additional Responsibilities
- Accelerated performance of existing digital channels
- Increased customer engagement and conversion on CMS digital platforms
- Growth in active vendors trading through the CMS Store
- Increased inbound vendor and customer enquiries via digital channels
- Expansion of vendor funded digital activity and performance based initiatives
- Improved visibility, credibility and effectiveness of CMS digital performance capability
Skills & Personal Attributes
- Core Skills & Experience
- Strong, hands on experience across digital performance disciplines including SEO, paid media, CRM, email, display, affiliates and marketplaces.
- Proven experience driving commercial outcomes through data led digital optimisation.
- Strong analytical capability with experience using Google Analytics and related onsite analytics tools.
- Experience working with CRM platforms; HubSpot experience is highly desirable.
- Demonstrated ability to manage digital spend, track ROI and optimise performance.
- Leadership & Influence
- Proven ability to influence senior stakeholders and drive change in complex environments.
- Commercially minded, with a strong focus on accountability, growth and return on investment.
- Confident operating autonomously while collaborating effectively across teams.
- Experience managing vendor relationships and delivering outcomes in demanding, fast paced environments.
- Personal Attributes
- Proactive, resourceful self starter with energy and ownership mindset.
- Comfortable managing multiple priorities and projects simultaneously.
- Strong attention to detail combined with a results orientated approach.
- Team player with the ability to build strong internal and external relationships.
- Adaptable and resilient in a fast moving digital and commercial environment.
CMS believes that a diverse and inclusive workforce enriches and is integral to the success of our company. We value diverse opinions and perspectives, and therefore welcome candidates from all backgrounds including but not limited to, ethnicity, gender, age, nationality, culture, religious beliefs, sexual orientation and neuro‑diversity.
Digital Growth & Performance Manager in London employer: CMS Distribution
At CMS Distribution, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Digital Growth & Performance Manager, you will have the opportunity to drive impactful digital strategies while collaborating with talented teams in a fast-paced environment. We offer robust professional development opportunities, competitive benefits, and a commitment to diversity, ensuring that every employee can thrive and contribute to our collective success.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Growth & Performance Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital performance projects. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by practising common questions and having examples ready that highlight your achievements in digital growth and performance. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us and making an impact in the digital space.
We think you need these skills to ace Digital Growth & Performance Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital performance. We want to see how your skills align with our needs, so don’t be shy about showcasing your achievements in SEO, paid media, and CRM!
Show Your Data Skills:Since this role is all about driving measurable outcomes, include specific examples of how you've used data to optimise digital channels. We love numbers, so if you can quantify your successes, do it!
Be Authentic:Let your personality shine through in your application. We’re looking for proactive and resourceful individuals, so share your unique approach to challenges and how you’ve driven change in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll get a feel for our culture and values while you’re at it!
How to prepare for a job interview at CMS Distribution
✨Know Your Digital Channels
Make sure you brush up on your knowledge of SEO, paid media, CRM, and other digital channels mentioned in the job description. Be ready to discuss how you've used these channels to drive measurable outcomes in previous roles.
✨Data-Driven Decision Making
Prepare to showcase your analytical skills by bringing examples of how you've used data to optimise digital performance. Familiarise yourself with Google Analytics and be ready to explain how you've tracked ROI and improved performance in past projects.
✨Showcase Your Stakeholder Management Skills
Think of instances where you've influenced senior stakeholders or collaborated with cross-functional teams. Be prepared to discuss how you built relationships and drove alignment on digital initiatives, as this role requires strong interpersonal skills.
✨Demonstrate Your Proactive Mindset
This role calls for a self-starter attitude, so come prepared with examples that highlight your resourcefulness and ownership mindset. Share stories of how you've tackled challenges in fast-paced environments and managed multiple priorities effectively.
