At a Glance
- Tasks: Own and execute digital growth strategies to drive performance across various channels.
- Company: Join a dynamic team at CMS Distribution, focused on digital innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Be part of a diverse and inclusive workplace that values your unique perspective.
- Why this job: Make a real impact by optimising digital performance and driving commercial success.
- Qualifications: Experience in digital performance, analytics, and strong communication skills required.
The predicted salary is between 45000 - 55000 € per year.
The Digital Performance Manager is responsible for owning and executing the digital growth and performance strategy for the CMS Store and associated digital platforms. This role focuses on driving measurable commercial outcomes across acquisition, conversion, retention, and vendor engagement through data‑led digital channels. Reporting into senior leadership, the role translates strategic objectives into high‑impact digital activity, optimising performance across SEO, paid media, CRM, email, affiliates, marketplaces and onsite conversion. The Digital Performance Manager plays a key role in accelerating digital capability, improving return on investment, and establishing a performance‑driven digital operating model across CMS Distribution.
Role Responsibilities
- Digital Performance & Growth
- Own and execute the digital performance strategy to deliver against agreed commercial targets for revenue, profitability, customer growth and vendor participation.
- Drive measurable improvements across customer acquisition, engagement, conversion, and retention through effective use of digital channels.
- Continuously optimise existing digital activity using performance data, testing and insight‑led decision making.
- Channel Strategy & Execution
- Implement and optimise digital activity across SEO, paid search, paid social, display, affiliates, marketplaces, CRM and email.
- Work closely with e‑commerce, product, sales and channel marketing teams to ensure digital activity supports wider commercial priorities.
- Support the development and execution of vendor‑funded digital initiatives to accelerate growth and deepen vendor engagement.
- Data, Analytics & Reporting
- Own digital performance reporting, creating clear, insight‑driven reports that demonstrate effectiveness, ROI and areas for optimisation.
- Use analytics platforms (including Google Analytics and onsite behavioural tools) to monitor performance, identify trends, and inform strategic decisions.
- Establish consistent performance measurement frameworks and KPIs across digital channels.
- Capability, Process & Transformation
- Develop and embed best practice digital performance processes, tooling and ways of working across the CMS Store.
- Contribute to the evolution of marketing automation and CRM capability, working closely with internal teams to unlock new growth opportunities.
- Act as a subject‑matter expert for digital performance, providing guidance, direction and thought leadership across the business.
- Stakeholder & Vendor Management
- Influence and collaborate with senior stakeholders to drive alignment, prioritisation and delivery of digital initiatives.
- Build strong working relationships with internal teams, vendors and external partners to deliver high‑impact digital activity.
- Ensure digital investment is tracked, optimised and aligned to commercial return.
Additional Responsibilities
- Accelerated performance of existing digital channels
- Increased customer engagement and conversion on CMS digital platforms
- Growth in active vendors trading through the CMS Store
- Increased inbound vendor and customer enquiries via digital channels
- Expansion of vendor‑funded digital activity and performance‑based initiatives
- Improved visibility, credibility and effectiveness of CMS digital performance capability
Skills & Personal Attributes
- Core Skills & Experience
- Strong, hands‑on experience across digital performance disciplines including SEO, paid media, CRM, email, display, affiliates and marketplaces.
- Proven experience driving commercial outcomes through data‑led digital optimisation.
- Strong analytical capability with experience using Google Analytics and related onsite analytics tools.
- Experience working with CRM platforms; HubSpot experience is highly desirable.
- Demonstrated ability to manage digital spend, track ROI and optimise performance.
- Leadership & Influence
- Proven ability to influence senior stakeholders and drive change in complex environments.
- Commercially minded, with a strong focus on accountability, growth and return on investment.
- Confident operating autonomously while collaborating effectively across teams.
- Experience managing vendor relationships and delivering outcomes in demanding, fast‑paced environments.
- Personal Attributes
- Proactive, resourceful self‑starter with energy and ownership mindset.
- Comfortable managing multiple priorities and projects simultaneously.
- Strong attention to detail combined with a results‑oriented approach.
- Team player with the ability to build strong internal and external relationships.
- Adaptable and resilient in a fast‑moving digital and commercial environment.
CMS believes that a diverse and inclusive workforce enriches and is integral to the success of our company. We value diverse opinions and perspectives, and therefore welcome candidates from all backgrounds including but not limited to, ethnicity, gender, age, nationality, culture, religious beliefs, sexual orientation and neuro‑diversity.
Digital Performance Manager in London employer: CMS Distribution Ltd
At CMS Distribution, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Digital Performance Manager, you will have the opportunity to drive impactful digital strategies while collaborating with talented teams in a fast-paced environment. We offer robust professional development opportunities, competitive benefits, and a commitment to diversity, ensuring that every employee can thrive and contribute to our collective success.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Performance Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your digital performance achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s digital strategy. Bring insights and ideas to the table; it shows you’re genuinely interested and ready to contribute from day one.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital Performance Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital performance. We want to see how your skills align with the role of Digital Performance Manager, so don’t hold back on showcasing your achievements!
Show Off Your Data Skills:Since this role is all about data-led decision making, include specific examples of how you've used analytics tools like Google Analytics to drive results. We love numbers, so if you can quantify your impact, even better!
Be Authentic:Let your personality shine through in your application. We’re looking for a proactive and resourceful self-starter, so don’t be afraid to share your unique approach to challenges and how you’ve made a difference in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at CMS Distribution Ltd
✨Know Your Digital Channels
Make sure you’re well-versed in the various digital channels mentioned in the job description, like SEO, paid media, and CRM. Prepare specific examples of how you've successfully driven performance through these channels in your previous roles.
✨Data is Your Best Friend
Familiarise yourself with analytics tools, especially Google Analytics. Be ready to discuss how you've used data to inform decisions and optimise campaigns. Bring along any reports or insights you've generated that showcase your analytical skills.
✨Showcase Your Stakeholder Management Skills
Think of instances where you've influenced senior stakeholders or collaborated with teams to achieve digital goals. Be prepared to share these stories, highlighting your ability to drive alignment and deliver results in a fast-paced environment.
✨Emphasise Your Proactive Mindset
Demonstrate your proactive approach by discussing how you've taken ownership of projects or initiatives in the past. Share examples of how your resourcefulness has led to successful outcomes, especially in challenging situations.
