At a Glance
- Tasks: Drive innovative marketing strategies to boost demand for our cutting-edge surgical robots.
- Company: Join CMR Surgical, a trailblazer in minimal access surgery technology.
- Benefits: Enjoy a competitive salary, bonus, healthcare, and global parental leave.
- Other info: Be part of a diverse, inclusive workplace with exciting growth opportunities.
- Why this job: Make a real impact in healthcare while working with a passionate team.
- Qualifications: Experience in marketing and a passion for healthcare innovation.
The predicted salary is between 50000 - 65000 £ per year.
About CMR Surgical
At CMR Surgical, we're revolutionising the future of minimal access surgery with Versius, our next-generation surgical robotic system. We're growing fast, and we’re on a mission to transform how surgery is delivered globally for the benefit of patients, clinicians, and healthcare systems. Our values—Ambitious, Humble, People-Focused, and Fair & Responsible define our approach to innovation, partnership, and growth. If you believe in making a meaningful difference in healthcare and want to be part of a purpose-driven company with bold ambitions, now is the time to join us.
About the Role
Working closely with Sales, Clinical Sales, Professional Education, Government Affairs and Global Marketing, you'll develop and execute marketing initiatives that create demand, generate high-quality leads and strengthen CMR's position as the partner of choice for surgeons and healthcare organisations across the UK. While your primary focus will be the UK, you'll also support our distributor partner in Ireland with aligned marketing activities and strategic initiatives. You'll spend as much time understanding customers and supporting commercial activities as you will planning campaigns. Success in this role isn't measured by the number of events delivered or brochures produced, it's measured by the opportunities you help create and the impact you have on the growth of the UK business.
Responsibilities
- Marketing Strategy & Commercial Growth
- Develop and deliver the UK marketing strategy aligned to the commercial objectives of the business.
- Design and execute campaigns that generate qualified commercial opportunities and support pipeline growth.
- Work closely with the sales leadership team to identify priority markets, accounts and specialties.
- Develop account-based marketing initiatives that support strategic NHS and private healthcare opportunities.
- Support marketing activities in Ireland by collaborating with our distributor partner to deliver aligned campaigns, events and customer engagement initiatives.
- Track campaign performance and continually optimise marketing activity based on measurable outcomes.
- Brand & Product Positioning
- Position Versius as the robotic surgical platform of choice across our strategic focus areas.
- Adapt global messaging for the UK market while ensuring consistency with the CMR brand.
- Gather customer and market insights to continually strengthen our value proposition.
- Monitor competitor activity and recommend opportunities to strengthen CMR's market position.
- Customer Engagement & Events
- Plan and deliver impactful customer events, workshops, congresses and educational programmes.
- Maximise the commercial return from every event through effective customer engagement, lead capture and follow-up.
- Support product launches and key commercial initiatives across the UK and, where appropriate, Ireland.
- Key Opinion Leader Engagement
- Support the identification, development and activation of key opinion leaders across our priority specialties.
- Work alongside Clinical, Commercial and Professional Education teams to maximise the impact of KOL engagement.
- Develop relationships with relevant surgical societies and professional organisations.
- Cross-Functional Collaboration
- Partner closely with Sales, Clinical Sales, Professional Education, Government Affairs and Global Marketing.
- Work collaboratively with our distributor partner in Ireland to share best practice, marketing resources and campaign execution.
- Ensure marketing activity supports the wider commercial strategy and delivers measurable business impact.
- Act as the UK marketing voice within the global organisation, ensuring local market needs are represented.
About you
To be successful in this role, you’ll need to have/be: Use this section to detail what knowledge, skills and abilities are required to perform the daily tasks and responsibilities bulleted above. Tie in any relevant competencies from the competency framework, so we can see a clear distinction between grades / levels. At CMR we’re building a diverse, inclusive, and authentic workplace; what matters most to us is that you identify with our values and are passionate about making a difference.
Why Join Us?
We offer a competitive salary and a great benefits package including a bonus, pension, healthcare and enhanced global parental leave pay.
Interested? We’d love to hear from you! This role requires candidates to have eligibility to work within the UK. Strictly no agencies.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager UK
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cmr Surgical and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cmr Surgical are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cmr Surgical on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cmr Surgical. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager UK
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cmr Surgical. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cmr Surgical:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cmr Surgical’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cmr Surgical
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cmr Surgical will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cmr Surgical, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
