At a Glance
- Tasks: Shape global marketing strategies for innovative surgical robotics and create compelling content.
- Company: Join CMR Surgical, a leader in minimal access surgery innovation.
- Benefits: Competitive salary, bonus, healthcare, pension, and enhanced parental leave.
- Other info: Collaborative environment with opportunities for professional growth.
- Why this job: Make a real impact in healthcare by revolutionising surgical practices globally.
- Qualifications: Degree in relevant field and experience in medical device marketing.
The predicted salary is between 60000 - 80000 € per year.
About CMR Surgical
At CMR Surgical, we’re revolutionising the future of minimal access surgery with Versius, our next-generation surgical robotic system. We’re growing fast and are on a mission to transform how surgery is delivered globally for the benefit of patients, clinicians, and healthcare systems.
About the Role
The Global Product Marketing Manager plays a pivotal role in shaping the global positioning, messaging and commercial success of CMR Surgical’s soft-tissue robotic surgery portfolio. This role is responsible for developing compelling communication assets including product literature, digital content, and online campaigns while driving portfolio strategy and supporting global commercial readiness. The ideal candidate will combine deep understanding of soft-tissue surgery or robotic-assisted surgery with strong marketing expertise to create differentiated value propositions, support product lifecycle management and ensure consistent global messaging. This role is central to enabling CMR Surgical to scale globally, strengthen market presence, and deliver meaningful value to customers and patients.
Responsibilities
- Product Messaging & Positioning
- Develop clear, differentiated value propositions and messaging frameworks for CMR’s soft-tissue robotic surgery portfolio.
- Ensure consistent global messaging across literature, digital channels, training materials and commercial tools.
- Translate complex clinical and technical information into compelling customer centric narratives.
- Marketing Communication & Content Development
- Lead the creation of product literature, brochures, animations, white papers and digital assets to support commercial readiness.
- Develop online content including website pages, social media posts and digital campaigns aligned with global marketing strategy.
- Ensure all materials meet regulatory, brand and quality standards.
- Maintain a structured global content library for commercial teams.
- Market Research / Customer Feedback
- Conduct market research to identify trends, unmet needs and competitive dynamics in soft-tissue robotic surgery.
- Analyse market data to generate actionable insights for product positioning and roadmap development.
- Gather customer feedback to inform product development, messaging and commercial strategy.
- Go-to-Market Strategy & Launch Excellence
- Develop and execute in conjunction with Product Management and Clinical Marketing global go-to-market strategies for new product introductions and feature releases.
- Create launch toolkits including messaging guides, training materials and digital assets.
- Ensure global markets are fully prepared for launch through coordinated cross-functional planning.
- Training & Commercial Enablement
- Develop and deliver product and messaging training for global commercial teams.
- Create sales enablement tools including pitch decks, objection handling guides and competitive positioning materials.
- Support KOL engagement and clinical education initiatives in collaboration with ProfEd and clinical teams.
- Customer & Visitor Experience Support
- Support the coordination and delivery of high quality customer and VIP visits to CMR Surgical’s headquarters.
- Help manage on site visitor programmes, supporting theatre/OR observation visits and ensuring all guests receive a structured, professional and technically robust experience aligned with commercial objectives.
- Contribute to presenting the company and Versius platform narrative, demonstrating the system where required and supporting hands on sessions.
- Cross-functional Collaboration
- Work closely with Commercial, Clinical, ProfEd, R&D, Regulatory Affairs, and regional marketing teams to ensure product success.
- Coordinate activities with internal stakeholders to ensure alignment on messaging, content and launch readiness.
- Contribute to process improvements that enhance marketing efficiency and scalability.
- Budget Management
- Manage budgets for content creation, digital campaigns, and marketing programmes, ensuring cost-effective execution.
- Oversee external agencies, creative partners and digital vendors to deliver high-quality outputs.
About you
- Degree or equivalent in Biomedical Engineering, Clinical Science, Marketing, Business, or related field.
- Several years of global medical device marketing experience, ideally within soft-tissue surgery or surgical robotics.
- Proven ability to create high-quality product literature and digital content using professional publishing tools.
- Experience developing value propositions, messaging frameworks, and go to market strategies.
- Strong analytical skills with the ability to convert insights into actionable marketing direction.
- Excellent interpersonal, advocacy and influencing skills to collaborate with internal stakeholders and global markets.
- Ability to manage multiple projects simultaneously and adapt to shifting priorities.
It would also be helpful if you have:
- Clinical experience in the operating room, minimally invasive surgery, or robotic-assisted surgery.
- Medical device sales or clinical consulting experience.
- Knowledge of surgical robotic systems, workflows and competitive landscape.
- Understanding of global regulatory and quality requirements for marketing materials.
Why Join Us?
We offer a competitive salary and a great benefits package including a bonus, pension, healthcare and enhanced global parental leave pay. This role requires candidates to have eligibility to work within the UK.
Global Product Marketing Manager in Cambridge employer: Cmr Surgical
At CMR Surgical, we pride ourselves on being an innovative employer dedicated to transforming the landscape of minimal access surgery. Our collaborative work culture fosters creativity and professional growth, offering employees the chance to make a significant impact in the healthcare sector while enjoying competitive benefits such as a bonus scheme, comprehensive healthcare, and enhanced parental leave. Located in the UK, we provide a dynamic environment where your contributions directly influence the future of surgical technology.
StudySmarter Expert Advice🤫
We think this is how you could land Global Product Marketing Manager in Cambridge
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products thoroughly. Understand their mission and how your skills can contribute to their goals. This will help you stand out and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience and how it relates to the Global Product Marketing Manager role. Tailor your stories to highlight your marketing expertise and understanding of soft-tissue surgery.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our mission at CMR Surgical.
We think you need these skills to ace Global Product Marketing Manager in Cambridge
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Global Product Marketing Manager role. Highlight your experience in soft-tissue surgery or robotic-assisted surgery, and show us how your marketing expertise aligns with our mission at CMR Surgical.
Showcase Your Creativity:We want to see your flair for creating compelling communication assets! Include examples of product literature, digital content, or campaigns you've developed in the past. This will help us understand your style and how you can contribute to our marketing efforts.
Be Data-Driven:Demonstrate your analytical skills by sharing how you've used market research and customer feedback to inform your marketing strategies. We love candidates who can turn insights into actionable plans that drive success!
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at CMR Surgical.
How to prepare for a job interview at Cmr Surgical
✨Know Your Product Inside Out
Before the interview, dive deep into CMR Surgical's Versius system and its role in soft-tissue robotic surgery. Understand its features, benefits, and how it stands out from competitors. This knowledge will help you articulate compelling value propositions during your interview.
✨Showcase Your Marketing Expertise
Prepare examples of your previous marketing campaigns, especially those related to medical devices or surgical products. Be ready to discuss how you developed messaging frameworks and content that resonated with target audiences. This will demonstrate your ability to create impactful marketing strategies.
✨Demonstrate Analytical Skills
Be prepared to discuss how you've used market research and customer feedback to inform product positioning. Bring examples of how you've turned insights into actionable marketing direction. This will show that you can contribute to CMR's goal of understanding market dynamics.
✨Emphasise Cross-Functional Collaboration
Highlight your experience working with diverse teams, such as R&D, Clinical, and Sales. Share specific instances where your collaboration led to successful product launches or improved marketing efficiency. This will illustrate your ability to work effectively within CMR's cross-functional environment.
