At a Glance
- Tasks: Lead and coordinate product marketing campaigns for commercial growth.
- Company: Join CMP, a dynamic company focused on innovative product marketing.
- Benefits: Enjoy a 9-day fortnight schedule for better work/life balance.
- Why this job: Shape product messaging and collaborate with diverse teams in a creative environment.
- Qualifications: Proven product marketing experience and strong project coordination skills required.
- Other info: Opportunity to lead a small team and support colleagues' growth.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a Lead Product Marketing Coordinator to support the planning and delivery of product marketing campaigns that drive commercial growth. This role is perfect for someone with solid product marketing experience who’s ready to take on a more active role in coordinating a small team and shaping how product marketing is delivered across the business.
Working closely with colleagues across marketing, sales, R&D, and product management, you’ll help shape product messaging, support go-to-market strategies, and ensure that campaigns are aligned with wider business goals. You’ll also support the day-to-day development of the Product Marketing Team - providing guidance, sharing knowledge, and encouraging collaboration.
To enhance work/life balance, CMP operates on a 9-day fortnight (9/10) schedule, allowing staff employees to enjoy compressed working hours and have every other Friday off.
What you’ll be doing:
- Coordinate day-to-day tasks and priorities within the Product Marketing Team, ensuring smooth delivery of projects and campaigns.
- Coordinate the planning and execution of product launch campaigns with internal teams including marketing, sales, and R&D.
- Assist in developing clear and effective product messaging and positioning strategies.
- Help create and maintain key marketing assets such as brochures, animations, sample boards, and installation guides.
- Contribute to market research activities to support product development and go-to-market decisions.
- Work closely with the Marketing Communications team to ensure product messaging is consistent across all platforms.
- Manage timelines and tasks for product marketing projects, helping keep campaigns on track.
- Maintain up-to-date product content across digital channels and marketing platforms.
- Monitor the performance of product marketing initiatives and suggest improvements where needed.
- Support product-focused events and exhibitions, ensuring consistent messaging and branding.
- Contribute to internal communications relating to new product launches and updates.
- Assist with improving marketing processes and campaign delivery methods.
- Provide day-to-day support to the Product Marketing Team, offering feedback and development support.
- Lead regular team check-ins and 1:1s to keep work aligned and encourage continuous improvement.
We ask that you have proven experience in product marketing and delivering successful product campaigns, ideally within technical or B2B environments. You’ll have strong project coordination skills, an eye for detail, and the ability to balance multiple tasks and deadlines. Importantly, you’ll have experience managing or supervising others - formally or informally. You may have led a small team or played a key role in supporting colleagues in previous roles, and you’ll feel confident providing guidance, giving feedback, and helping others grow.
Lead Product Marketing Coordinator employer: CMP Products
Contact Detail:
CMP Products Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Product Marketing Coordinator
✨Tip Number 1
Familiarise yourself with our product offerings and recent marketing campaigns. Understanding our products inside out will help you articulate how your experience aligns with our needs during discussions.
✨Tip Number 2
Network with current employees on platforms like LinkedIn. Engaging with our team can provide insights into our company culture and the specific challenges we face in product marketing, which you can address in your conversations.
✨Tip Number 3
Prepare to discuss your previous experiences in leading teams or projects. Highlight specific examples where you coordinated successful marketing campaigns, as this will demonstrate your capability to manage and inspire a team effectively.
✨Tip Number 4
Stay updated on industry trends and best practices in product marketing. Being knowledgeable about the latest strategies will not only impress us but also show that you're proactive and ready to contribute to our growth.
We think you need these skills to ace Lead Product Marketing Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your product marketing experience, especially any roles where you coordinated teams or projects. Use specific examples that demonstrate your ability to drive commercial growth and manage multiple tasks.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with the responsibilities listed in the job description, particularly your experience in developing product messaging and coordinating campaigns.
Showcase Leadership Skills: Since the role involves managing a team, be sure to include examples of your leadership experience. Highlight instances where you've provided guidance, feedback, or support to colleagues, and how this has contributed to successful outcomes.
Highlight Relevant Achievements: Include specific achievements related to product marketing campaigns you've led or contributed to. Quantify your successes where possible, such as increased sales figures or improved campaign performance metrics, to make your application stand out.
How to prepare for a job interview at CMP Products
✨Showcase Your Product Marketing Experience
Be prepared to discuss your previous product marketing campaigns in detail. Highlight specific examples where you successfully coordinated teams and delivered results, especially in technical or B2B environments.
✨Demonstrate Leadership Skills
Since this role involves managing a small team, share experiences where you've led or supported colleagues. Talk about how you provided guidance and feedback, and how you fostered collaboration within your team.
✨Understand the Company’s Goals
Research the company’s mission and recent product launches. Be ready to discuss how your skills and experiences align with their business objectives and how you can contribute to their product marketing strategies.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and project management skills. Think of scenarios where you had to manage multiple tasks or deadlines, and be ready to explain how you prioritised and executed effectively.