Content & Digital Marketing Manager in Leicester

Content & Digital Marketing Manager in Leicester

Leicester Full-Time No working from home possible
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Location: Office-based in Leicester (with some flexibility after onboarding)
Salary: £32,000 – £42,000 pro rata (dependent on experience) with discretionary bonus
Hours: While this is primarily an office-based role, we offer flexibility in working hours. Part-time options are available, making it ideal for those looking to work around school hours, other commitments, or adjust their hours during term time and school holidays.
Holidays: 25 days
Benefits
Discretionary bonus
Voucher scheme
Staff discount
Employee Assistance Programme
Company events
Parking on site
Overview
Are you a commercially minded marketer with a natural talent for writing and an interest in jewellery? Do you have experience in B2B marketing and enjoy creating engaging content that resonates with customers?
We’re a family‑run jewellery wholesale business looking for a hands‑on Content & Digital Marketing Manager to take ownership of our marketing efforts, shape our brand’s voice, and help drive the company forward. We work with a diverse range of clients, from small independent entrepreneurs to well‑known high street brands.
About the Role
This is a standalone role where you will play a key part in shaping the strategic direction while taking hands‑on responsibility for day‑to‑day execution across digital marketing, content creation, and advertising. While you’ll be the main driver of our marketing efforts, we have an in‑house photographer and there is a small budget for outsourcing or training in areas where additional expertise is needed. You will oversee any outsourced work to ensure consistency and effectiveness.
We’re more stock rooms than catwalks – helping retailers find beautiful jewellery where price and commercial opportunity are key.
Key Responsibilities
Strong Content Creation: Write engaging, accurate, and compelling copy for newsletters, social media, website content, and marketing materials—without relying solely on AI.
Marketing Strategy & Planning: Contribute to the marketing strategy defining the overall direction and develop the plan to deliver. Must be able to assess performance metrics and adjust strategies as needed to optimise results.
Drive organic traffic growth and improve search engine rankings through effective on‑page and off‑page optimisation.
Market & Trend Awareness: Stay up to date with the jewellery market, industry trends, and competitor activity to help shape content and marketing strategies.
Customer Understanding: Register and analyse new customers to refine marketing efforts and measure impact.
Social Media Management: Write, plan, schedule, and post organic content across platforms while managing engagement and interactions. Paid social advertising is not a major focus—this can be outsourced if needed.
Outreach & Engagement: Manage customer communication across all channels.
Email Marketing & Content Creation: Write copy, build, and send email campaigns using MailChimp and the website platform, ensuring alignment with brand messaging and marketing goals.
Visual Content Creation: Work with the in‑house photographer to create engaging visual content. While this is not a design role, the candidate will need to create static and video posts using tools like Canva.
Website updates: Ensure the website is regularly updated with the latest products and imagery, keeping the content fresh and aligned with current offerings.
Performance Analysis: Monitor and analyse key performance indicators across social media, email marketing, and website traffic to inform future strategies (deep data expertise is not required).
Photo Shoots & Visual Content: Contribute to the planning and execution of professional photography to showcase our collections.
Managing Outsourced Work: Where specialist expertise is required, oversee outsourced marketing projects and ensure quality results.
About You
We’re looking for someone with:
3‑5 years of experience in marketing (B2B experience essential).
A natural ability to write clearly, engagingly, and accurately—this is essential.
A strong commercial mindset—understanding what drives sales and engagement.
A genuine interest in jewellery and an understanding of how to communicate effectively with business customers.
A proactive, hands‑on approach—you’ll need to be able to contribute to strategy development and execute it.
Experience with social media management, content creation, and analytics.
Strong ideas and creativity, with basic design and editing skills (Canva or similar) to create marketing assets.
The ability to identify gaps in expertise and manage outsourced work or seek training where needed.
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Contact Details:

CME Jewellery Recruitment Team