At a Glance
- Tasks: Lead content marketing for trading and investing, creating impactful campaigns across various channels.
- Company: Join a dynamic fintech company focused on innovation and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Work in a creative environment with a focus on AI-driven content strategies.
- Why this job: Shape the future of trading content and engage with a diverse audience.
- Qualifications: Senior experience in content marketing, strong writing skills, and knowledge of financial markets.
The predicted salary is between 36900 - 45100 £ per year.
Head of Content Marketing - Trading & Investing
The opportunity
We're looking for a senior, hands-on content leader to shape how CMC brings its trading and investing products to market.
As Head of Content Marketing - Trading & Investing, you'll create commercially effective content and campaigns across the website, CRM, social, video and paid channels.
Combining strong knowledge of trading and investing with exceptional writing and campaign skills, you'll develop lead-generation initiatives, support product launches and improve conversion.
You’ll also manage a small team, collaborate closely across Marketing and Product, and use the latest AI tools to deliver high-quality work with greater speed and impact.
What you'll do
- Own the content marketing strategy and integrated campaign plan across CMC's trading and investing products, aligned to commercial priorities, target audiences and brand direction.
- Develop campaign concepts, propositions and priority copy, while setting direction for colleagues and external partners.
- Create and edit content across website and landing pages, CRM and email, paid and organic social, video, product explainers and educational materials.
- Translate complex products, platform capabilities and market themes into authoritative, clear content for sophisticated traders and accessible content for active investors.
- Develop content-led acquisition campaigns and lead magnets, partnering with CRM on landing pages, nurture journeys and retargeting to generate qualified interest, leads, account applications and funded accounts.
- Partner with the Head of Product Marketing to turn positioning, launches and platform capabilities into effective, customer-focused campaigns.
- Apply strong knowledge of trading, investing and financial markets to understand experienced and higher-value traders, identify timely opportunities and maintain content authority and accuracy.
- Manage and develop a direct report and external partners while remaining hands-on in priority work.
- Collaborate across Product Marketing, CRM, Social, Performance Marketing, SEO, Brand, Design, Product, Analytics and Compliance to deliver joined-up campaigns and customer experiences.
- Involve Compliance and relevant stakeholders early, ensuring content meets brand and financial promotions requirements.
- Use customer insight, testing, analytics and performance data to optimise content and campaigns.
- Embed AI-native ways of working, using the latest AI and creative tools to improve research, ideation, production, versioning and optimisation without compromising quality, accuracy or compliance.
- What you'll bring
- Significant senior experience in content marketing, campaigns, product marketing or commercially focused editorial work - ideally within trading, investing, brokerage, fintech or financial media.
- Strong knowledge of financial markets and active trading products, with the credibility to engage experienced and higher-value traders as well as mass-affluent investors.
- Exceptional writing and editing skills across propositions, landing pages, long-form content, CRM, advertising, social and video scripts.
- A proven record of developing content-led acquisition campaigns, lead magnets and conversion journeys with measurable commercial impact.
- The ability to translate technical features and platform capabilities into differentiated customer benefits and compelling campaign ideas.
- A hands-on leadership style, with experience managing a small team and external partners while personally delivering priority work.
- Experience across website, CRM, paid media, social and video, with strong analytical judgement and the ability to use insight, testing and performance data to improve results.
- A sound understanding of financial promotions requirements and experience working through approvals in a regulated environment.
- A demonstrably AI-native approach, actively using and evaluating the latest AI and creative tools to improve research, ideation, production, personalisation and performance while applying strong editorial judgement.
If you're a confident senior writer and editor with genuine market fluency, commercial instincts and the curiosity to keep improving how content is created and delivered, we'd love to hear from you.
CMC Markets is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.
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Head of Content - Investing & Trading employer: cmcmarkets
At CMC Markets, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. As a Service Delivery Manager, you will have the unique opportunity to shape service delivery frameworks while working alongside diverse teams in a supportive environment that values professional growth and development. Our commitment to employee well-being is reflected in our inclusive policies and the chance to make a meaningful impact within the financial services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Content - Investing & Trading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for cmcmarkets and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like cmcmarkets are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with cmcmarkets on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at cmcmarkets. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Content - Investing & Trading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit cmcmarkets. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of cmcmarkets:Show us that you’ve done your homework! In your application, briefly mention what you admire about cmcmarkets’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at cmcmarkets
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at cmcmarkets will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At cmcmarkets, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
