Head of Content Marketing
All candidates should make sure to read the following job description and information carefully before applying.
- Trading & InvestingThe opportunityWe’re looking for a senior, hands-on content leader to shape how CMC brings its trading and investing products to market.As Head of Content Marketing – Trading & Investing, you’ll create commercially effective content and campaigns across the website, CRM, social, video and paid channels.
Combining strong knowledge of trading and investing with exceptional writing and campaign skills, you’ll develop lead-generation initiatives, support product launches and improve conversion.You’ll also manage a small team, collaborate closely across Marketing and Product, and use the latest AI tools to deliver high-quality work with greater speed and impact.What you’ll doOwn the content marketing strategy and integrated campaign plan across CMC’s trading and investing products, aligned to commercial priorities, target audiences and brand direction.Develop campaign concepts, propositions and priority copy, while setting direction for colleagues and external partners.Create and edit content across website and landing pages, CRM and email, paid and organic social, video, product explainers and educational materials.Translate complex products, platform capabilities and market themes into authoritative, clear content for sophisticated traders and accessible content for active investors.Develop content-led acquisition campaigns and lead magnets, partnering with CRM on landing pages, nurture journeys and retargeting to generate qualified interest, leads,
Head of Content - Investing & Trading in Kennington employer: CMC Markets
CMC Markets is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. As a Senior Project Manager, you will have the opportunity to lead transformative projects in a regulated fintech landscape, supported by a culture that values professional growth and diversity. With a commitment to employee development and a focus on delivering impactful results, CMC Markets stands out as a rewarding place to advance your career.
