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For Companies At a Glance
- Tasks: Lead marketing strategies and drive demand generation for a fast-growing software company.
- Company: Join a dynamic software company with a collaborative and friendly culture.
- Benefits: Enjoy private medical insurance, life assurance, and discounts on everyday purchases.
- Other info: Opportunity for career growth in a modern office located in Manchester city centre.
- Why this job: Shape the future of marketing while working with a passionate and innovative team.
- Qualifications: 8-12+ years in B2B SaaS marketing with a strong focus on demand generation.
The predicted salary is between 60000 - 80000 ÂŁ per year.
CMap is a fast‑growing software company helping project‑based businesses win, deliver, and manage work profitably.
At our core, we’re a software company. We’re proud of our product and even prouder of our people. Collaboration, openness, and input from across the business drive both our culture and our success. We keep things friendly and informal, but we’re serious about building something great together.
Something exciting is building and now we’re looking for a commercial, data‑driven Head of Marketing to own and accelerate our demand generation, brand presence and go‑to‑market strategy. Reporting to the Chief Revenue Officer, you’ll step in as the senior marketing leader, managing a small team and operating as a player‑manager while building a high performing function that fuels pipeline and revenue across the UK and US.
What You’ll Do
- Build a scalable demand engine
- Architect a modern, multi‑channel B2B SaaS marketing strategy
- Use the latest Marketing Tech to deliver personalised, efficient campaigns
- Drive consistent, measurable pipeline and ensure seamless SDR and sales alignment
- Lead US market growth
- Shape and execute our US expansion plan
- Run targeted ABM campaigns and build a strong local presence
- Develop relationships with partners, influencers and industry networks
- Own our events strategy
- Plan and deliver high impact industry conferences, roundtables and partner events
- Integrate events into broader campaigns to maximise ROI and pipeline creation
- Amplify our content & social voice
- Build a standout digital content presence for the brand and leadership
- Create thought leadership, customer stories and sector‑specific insights
- Drive product marketing excellence
- Define clear positioning for consulting and AEC markets
- Build sales enablement assets at scale, supported by AI
- Lead competitive intel, product launches and cross‑functional alignment
- Develop partner & channel marketing
- Activate referral and channel partners, especially in the US
- Create co‑marketing and enablement programmes that scale
- Grow customer marketing & advocacy
- Build an engine for upsell, cross‑sell and customer‑led growth
- Launch advocacy programmes, case studies and retention‑driving initiatives
- Embed AI everywhere
- Champion AI‑driven content, segmentation, intent data and automation
- Continuously test and adopt emerging AI tools to drive competitive advantage
- Run marketing as a commercial function
- Define funnel KPIs, measure impact and optimise continuously
- Ultimately own marketing’s contribution to pipeline and revenue
What you bring
- 8–12+ years in B2B SaaS marketing
- Proven success building demand engines and supporting US market growth
- Strong product marketing and sales enablement experience
- Commercial, analytical and execution focused mindset
- AI‑native approach with hands‑on use of modern AI tools
- Ability to operate as a player‑manager and scale a team
Why join us!
You’ll be stepping into a high impact role with the autonomy to shape how our services are delivered. You'll work with a passionate, collaborative and forward‑thinking team committed to creating exceptional client experiences. If you love structure, quality, problem solving and people — this is a role where you will genuinely thrive.
Benefits
- Private medical & dental insurance: Supporting your health and wellbeing with access to private care.
- Life assurance: Providing extra financial security for you and your loved ones.
- Help@Hand: 24/7 support for your health and wellbeing.
- Enhanced parental leave: Offering time and support when it matters most.
- Reward Gateway: Access to discounts on a wide range of everyday purchases.
- Team outings and events: Regular chances to connect and unwind.
- Manchester city‑centre office: A brand new modern space with great facilities.
Head of Marketing in Manchester employer: CMap
Contact Detail:
CMap Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is your chance to showcase your creativity and data-driven results, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and how your experience aligns with their goals. We want to see you bring your A-game and demonstrate how you can contribute to our success!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at CMap. Don’t miss out on the opportunity to be part of something great!
We think you need these skills to ace Head of Marketing in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in B2B SaaS marketing and any successes you've had in building demand engines. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how you can contribute to our growth. Be sure to mention your experience with AI tools and your approach to driving pipeline and revenue.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've driven results in previous roles. We love seeing numbers that back up your claims!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at CMap
✨Know Your Stuff
Before the interview, dive deep into CMap's products and services. Understand their market position and how they differentiate themselves in the B2B SaaS space. This knowledge will help you articulate how your experience aligns with their goals, especially in demand generation and US market growth.
✨Showcase Your Data-Driven Mindset
Prepare to discuss specific metrics and KPIs you've used in previous roles to measure marketing success. Be ready to share examples of how you've built demand engines or optimised campaigns based on data insights. This will demonstrate your analytical approach and execution focus.
✨Emphasise Collaboration Skills
CMap values collaboration, so highlight your experience working cross-functionally. Share stories about how you've successfully aligned marketing with sales or other departments to drive results. This will show that you can operate effectively as a player-manager and build a high-performing team.
✨Be Ready to Discuss AI Integration
Given the emphasis on AI in the job description, come prepared with examples of how you've leveraged AI tools in your marketing strategies. Discuss any innovative approaches you've taken to enhance content, segmentation, or automation, showcasing your AI-native mindset.