At a Glance
- Tasks: Lead marketing strategies and build a high-performing team to drive demand and brand presence.
- Company: Fast-growing software company focused on collaboration and innovation.
- Benefits: Private medical insurance, life assurance, enhanced parental leave, and team outings.
- Other info: Modern office in Manchester city centre with excellent facilities.
- Why this job: Shape impactful marketing strategies in a dynamic, supportive environment.
- Qualifications: 10-12+ years in B2B SaaS marketing with strong leadership skills.
The predicted salary is between 80000 - 100000 £ per year.
CMap is a fast-growing software company helping project-based businesses win, deliver, and manage work profitably. At our core, we’re a software company. We’re proud of our product and even prouder of our people. Collaboration, openness, and input from across the business drive both our culture and our success. We keep things friendly and informal, but we’re serious about building something great together.
Something exciting is building and now we’re looking for a commercial, data-driven Director of Marketing to own and accelerate our demand generation, brand presence and go to market strategy. Reporting to the Chief Revenue Officer, you’ll step in as the senior marketing leader, leading a small team and operating as a player manager while building a high performing function that fuels pipeline and revenue across the UK and US.
What You’ll Do
- Build a scalable demand engine
- Architect a modern, multi-channel B2B SaaS marketing strategy
- Use the latest Marketing Tech to deliver personalised, efficient campaigns
- Drive consistent, measurable pipeline and ensure seamless SDR and sales alignment
- Own Brand & Storytelling
- Give CMap a distinctive voice and a compelling market narrative that brings the brand to life for consulting and AEC audiences.
- Craft a compelling company narrative that connects product value to customer outcomes
- Bring brand storytelling to life across campaigns, content and executive communications
- Lead and Develop the Marketing Team
- Act as a genuine people leader who raises the capability of the existing team and elevates how marketing is perceived across the business.
- Coach and develop existing team members to build a stronger, more capable function over time
- Amplify our content & social voice
- Build a standout digital content presence for the brand and leadership
- Create thought leadership, customer stories and sector-specific insights
- Grow customer marketing & advocacy
- Build an engine for upsell, cross sell and customer led growth
- Launch advocacy programmes, case studies and retention driving initiatives
- Run marketing as a commercial function
- Define funnel KPIs, measure impact and optimise continuously
- Ultimately own marketing’s contribution to pipeline and revenue
What you bring
- 10–12+ years in B2B SaaS marketing
- Proven experience leading, coaching and developing a marketing team
- Proven success building demand engines and supporting US market growth
- Strong product marketing and sales enablement experience
- Commercial, analytical and execution focused mindset
- AI-native approach with hands on use of modern AI tools
Why join us!
You’ll be stepping into a high impact role with the autonomy to shape how our services are delivered. You'll work with a passionate, collaborative and forward thinking team committed to creating exceptional client experiences. If you love structure, quality, problem solving and people - this is a role where you will genuinely thrive.
Some of our benefits include:
- Private medical & dental insurance: Supporting your health and wellbeing with access to private care.
- Life assurance: Providing extra financial security for you and your loved ones.
- Help@Hand: 24/7 support for your health and wellbeing.
- Enhanced parental leave: Offering time and support when it matters most.
- Reward Gateway: Access to discounts on a wide range of everyday purchases.
- Team outings and events: Regular chances to connect and unwind.
- EV Salary Sacrifice Scheme: It's like a cycle-to-work scheme, but for electric vehicles. You give up some of your pre-tax salary, and we give you an EV, with lots more you need to get on the road.
- Manchester city-centre office: A brand new modern space with great facilities.
Director of Marketing in Manchester employer: CMap
CMap is an exceptional employer that fosters a collaborative and innovative work culture, where your contributions directly impact the success of our fast-growing software company. With a focus on employee development, we offer numerous growth opportunities, comprehensive benefits including private medical insurance and enhanced parental leave, and a vibrant Manchester city-centre office that promotes both professional and personal well-being. Join us to be part of a passionate team dedicated to delivering outstanding client experiences while enjoying a friendly and informal atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Marketing in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for CMap and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like CMap are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with CMap on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at CMap. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director of Marketing in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit CMap. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of CMap:Show us that you’ve done your homework! In your application, briefly mention what you admire about CMap’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at CMap
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at CMap will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At CMap, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
