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- Tasks: Lead marketing and sales for a stunning hospitality complex on the Cornish coastline.
- Company: High-end hospitality complex with a hotel, spa, and restaurant.
- Benefits: Up to £70k salary, bonus, 25 days holiday, and health club membership.
- Other info: Opportunity for professional development and continuous improvement in a dynamic environment.
- Why this job: Shape a meaningful lifestyle brand and drive customer engagement in a beautiful setting.
- Qualifications: Proven experience in marketing leadership, preferably in hospitality or B2C sectors.
The predicted salary is between 70000 - 70000 £ per year.
A fantastic opportunity to join this beautiful hospitality complex comprising of a hotel, self-catering accommodation, renowned spa and restaurant on the stunning Cornish coastline. This newly defined role will be responsible for leading the marketing team, sales, reservations and revenue management function. Please note this is a fully on-site role.
Responsibilities:
- Develop and execute the brand strategy, utilising storytelling to build a meaningful lifestyle brand.
- Ownership of the marketing budget and ensuring ROI opportunities are maximised.
- Overseeing and managing third party agencies including PR and Digital / PPC, continually monitoring their performance.
- Enhance in-house capabilities around ecommerce, digital marketing and the utilisation of the latest technologies.
- Develop CRM capabilities to enhance customer engagement and maximise commercial opportunities with enquiries, new and lapsed customers.
- Work with cross-functional teams to develop products and services to meet customer demands and drive occupancy.
- Ensure revenue management are yielding the best possible rates for their rooms.
- Reviewing team structure and functional effectiveness, driving continuous improvements and delivering change where necessary.
- Define brand identity and drive consistently internally throughout the resort and externally with any campaigns and communications.
Skills Required:
- A solid track record working at a Marketing Director or Head of Marketing level, preferably in the hospitality/leisure sector but similar B2C sectors such as travel and retail will also be considered.
- Broad marketing skill set including brand, CRM, PR, Ecommerce, Digital.
- Experience overseeing sales/reservations and revenue management.
- Experience leading on brand projects.
- Experience of creating and delivery the marketing strategy, owning budgets and managing third party agencies.
- Experience leading teams.
Additional Details:
- A basic salary up to c£70,000 per annum plus bonus.
- 25 days holiday + bank holidays.
- Pension.
- Health Club Membership.
- Professional development opportunities.
Marketing and Sales Director in Cornwall employer: C&M Travel Recruitment
Contact Detail:
C&M Travel Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Sales Director in Cornwall
✨Tip Number 1
Network like a pro! Get out there and connect with people in the hospitality industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements, especially those related to brand strategy and revenue management. This is your chance to showcase how you can drive results in a high-end hospitality setting.
✨Tip Number 3
Prepare for interviews by researching the company’s brand identity and recent campaigns. Be ready to discuss how you can enhance their marketing efforts and improve customer engagement. Tailor your responses to show you understand their unique challenges and opportunities.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you land that dream role. Plus, applying directly shows your enthusiasm and commitment to joining our team in Cornwall’s stunning hospitality scene.
We think you need these skills to ace Marketing and Sales Director in Cornwall
Some tips for your application 🫡
Show Your Passion for Hospitality: When you're writing your application, let your love for the hospitality industry shine through. We want to see how your experiences and enthusiasm align with our beautiful Cornish complex and the high-end services we offer.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in marketing and sales, especially in the hospitality sector. We’re looking for someone who can develop and execute a brand strategy that resonates with our guests.
Quantify Your Achievements: Use numbers to back up your successes! Whether it’s increasing revenue, improving customer engagement, or managing budgets, we love to see concrete examples of how you’ve made an impact in previous roles.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at C&M Travel Recruitment
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand strategy and values. Understand how they position themselves in the high-end hospitality market and be ready to discuss how your vision aligns with theirs. This will show that you’re not just interested in the role, but also passionate about their brand.
✨Showcase Your Success Stories
Prepare specific examples from your past experiences where you've successfully led marketing initiatives or improved sales performance. Use metrics to back up your claims, like increased revenue percentages or successful campaigns. This will demonstrate your capability and give them confidence in your skills.
✨Be Ready to Discuss Budget Management
Since you'll be responsible for the marketing budget, come prepared to discuss how you've managed budgets in the past. Talk about how you maximised ROI and any strategies you implemented to ensure financial success. This shows you understand the financial side of marketing, which is crucial for this role.
✨Engage with Cross-Functional Collaboration
Highlight your experience working with different teams, such as sales, reservations, and digital marketing. Be ready to discuss how you’ve collaborated to develop products or services that meet customer demands. This will illustrate your ability to work effectively across departments, a key aspect of the role.