At a Glance
- Tasks: Lead digital marketing strategies and optimise ecommerce performance for multiple brands.
- Company: Dynamic company in Birmingham with a collaborative and innovative culture.
- Benefits: Competitive salary, hybrid working, generous holiday, and career development opportunities.
- Other info: Join a supportive team where your ideas are valued and success is celebrated.
- Why this job: Make a real impact on digital growth and customer experience in a thriving environment.
- Qualifications: Proven experience in digital marketing and ecommerce, strong leadership skills.
We're looking for an experienced Head of Digital Marketing & Ecommerce to lead our digital growth strategy, optimise the online customer experience, and drive commercial performance across multiple ecommerce brands.
Working closely with the Marketing Director, you'll play a key role in shaping digital strategy while leading the day-to-day delivery of marketing and ecommerce activity. You'll oversee website performance, customer acquisition, conversion optimisation, and digital trading, ensuring every channel delivers measurable results.
Key Responsibilities- Develop and deliver digital marketing strategies across paid, owned and organic channels.
- Lead ecommerce operations, ensuring websites are optimised for performance, usability and conversion.
- Manage website content, merchandising, promotional campaigns and product launches.
- Drive continuous improvement through A/B testing, CRO initiatives and customer journey optimisation.
- Monitor website performance, identifying opportunities to increase traffic, engagement and online sales.
- Analyse digital marketing and ecommerce performance, producing regular reports and actionable insights.
- Manage digital marketing budgets and work closely with external agencies to maximise ROI.
- Oversee marketing technology, reporting tools and platform integrations to improve efficiency.
- Lead, coach and develop the Digital Marketing and Ecommerce teams, fostering collaboration and high performance.
- Work cross-functionally with commercial, product and technology teams to support business objectives and deliver successful campaigns.
- Proven experience in a senior digital marketing and ecommerce role.
- Strong understanding of PPC, SEO, CRO, web analytics and ecommerce best practice.
- A commercial mindset with the ability to use data to drive decisions.
- Experience managing websites, digital campaigns and agency relationships.
- Excellent leadership, communication and project management skills.
- A proactive approach with the ability to balance strategic thinking and hands-on delivery.
- £60,000–£70,000 DOE
- Hybrid working options (3 days a week in the office)
- Generous holiday allowance
- Employee discounts
- Ongoing learning and career development opportunities
- A collaborative, supportive culture where innovation is encouraged and success is celebrated
If you're a data-driven digital leader who thrives on improving online performance and delivering commercial growth, we'd love to hear from you.
Head of Digital Marketing and Ecommerce in Birmingham employer: C&M Travel Recruitment
C&M Travel Recruitment is an exceptional employer that values flexibility and work-life balance, offering the opportunity to work remotely while leading a dedicated team. With a strong focus on employee development and a supportive culture, you will thrive in an environment that encourages excellence in service delivery. Join us to be part of a friendly, independent team where your expertise in business travel consultancy and Amadeus will be truly valued.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing and Ecommerce in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for C&M Travel Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like C&M Travel Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with C&M Travel Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at C&M Travel Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital Marketing and Ecommerce in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit C&M Travel Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of C&M Travel Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about C&M Travel Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at C&M Travel Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at C&M Travel Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At C&M Travel Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
