At a Glance
- Tasks: Lead digital marketing strategies and optimise ecommerce performance for multiple brands.
- Company: Dynamic company in Birmingham with a focus on innovation and collaboration.
- Benefits: Competitive salary, hybrid working, generous holiday, and employee discounts.
- Other info: Ongoing learning opportunities in a supportive culture that celebrates success.
- Why this job: Shape digital strategy and drive growth while leading a passionate team.
- Qualifications: Proven experience in digital marketing and ecommerce with strong leadership skills.
We're looking for an experienced Head of Digital Marketing & Ecommerce to lead our digital growth strategy, optimise the online customer experience, and drive commercial performance across multiple ecommerce brands.
Working closely with the Marketing Director, you'll play a key role in shaping digital strategy while leading the day-to-day delivery of marketing and ecommerce activity. You'll oversee website performance, customer acquisition, conversion optimisation, and digital trading, ensuring every channel delivers measurable results.
Key Responsibilities- Develop and deliver digital marketing strategies across paid, owned and organic channels.
- Lead ecommerce operations, ensuring websites are optimised for performance, usability and conversion.
- Manage website content, merchandising, promotional campaigns and product launches.
- Drive continuous improvement through A/B testing, CRO initiatives and customer journey optimisation.
- Monitor website performance, identifying opportunities to increase traffic, engagement and online sales.
- Analyse digital marketing and ecommerce performance, producing regular reports and actionable insights.
- Manage digital marketing budgets and work closely with external agencies to maximise ROI.
- Oversee marketing technology, reporting tools and platform integrations to improve efficiency.
- Lead, coach and develop the Digital Marketing and Ecommerce teams, fostering collaboration and high performance.
- Work cross-functionally with commercial, product and technology teams to support business objectives and deliver successful campaigns.
- Proven experience in a senior digital marketing and ecommerce role.
- Strong understanding of PPC, SEO, CRO, web analytics and ecommerce best practice.
- A commercial mindset with the ability to use data to drive decisions.
- Experience managing websites, digital campaigns and agency relationships.
- Excellent leadership, communication and project management skills.
- A proactive approach with the ability to balance strategic thinking and hands-on delivery.
- £60,000–£70,000 DOE
- Hybrid working options (3 days a week in the office)
- Generous holiday allowance
- Employee discounts
- Ongoing learning and career development opportunities
- A collaborative, supportive culture where innovation is encouraged and success is celebrated
If you're a data-driven digital leader who thrives on improving online performance and delivering commercial growth, we'd love to hear from you.
Head of Digital Marketing and Ecommerce in Birmingham employer: C&M Travel Recruitment
Join a dynamic team in Birmingham as the Head of Digital Marketing and Ecommerce, where you'll lead innovative strategies to enhance online customer experiences and drive commercial success. With a hybrid working model, generous holiday allowance, and a culture that celebrates collaboration and innovation, this role offers exceptional opportunities for professional growth and development in a supportive environment. If you're passionate about digital marketing and eager to make a significant impact, this is the perfect place for you.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing and Ecommerce in Birmingham
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like C&M Travel Recruitment are looking for when hiring for a Head of Digital Marketing and Ecommerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to C&M Travel Recruitment for the Head of Digital Marketing and Ecommerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at C&M Travel Recruitment as a Head of Digital Marketing and Ecommerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out C&M Travel Recruitment’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Digital Marketing and Ecommerce.
We think you need these skills to ace Head of Digital Marketing and Ecommerce in Birmingham
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at C&M Travel Recruitment, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with C&M Travel Recruitment's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at C&M Travel Recruitment. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at C&M Travel Recruitment
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that C&M Travel Recruitment uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at C&M Travel Recruitment. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
