At a Glance
- Tasks: Create engaging customer communications across email, SMS, and social media for travel brands.
- Company: Join a growing travel industry business with a dynamic team.
- Benefits: Competitive salary, hybrid working, and exposure to diverse marketing channels.
- Other info: Opportunity for career growth and collaboration with creative teams.
- Why this job: Make an impact in the travel sector while developing your marketing skills.
- Qualifications: 2+ years in digital marketing, especially with email and CRM tools.
The predicted salary is between 31500 - 38500 £ per year.
Marketing Executive,
A growing travel industry business is seeking a commercially focused Marketing Executive to join its team.
This hands-on role will manage customer communications across email, SMS and emerging channels, alongside automated journeys, partner campaigns, website activity, social media and performance analysis across two established travel brands.
£30K-£35K, dependent upon experience. Hybrid Working. London-based.
Marketing Executive Key Responsibilities
- Create and deliver newsletters, promotional emails, SMS and relevant RCS campaigns.
- Build and manage automated customer journeys, including welcome, abandoned browse/basket, renewal and re-engagement activity.
- Develop audience segments based on behaviour, engagement and lifecycle stage.
- Build and troubleshoot HTML email templates, ensuring mobile responsiveness and cross-platform compatibility.
- Test subject lines, creative, send times and channels to improve engagement and conversion.
- Manage partner campaign scheduling, coordinating assets, deadlines and send frequency to avoid over-contacting subscribers.
- Monitor campaign results, identify insights and provide recommendations based on performance.
- Support website promotions, product updates and customer journeys alongside editorial, design and digital teams.
- Assist with social media activity across Instagram, Facebook, X, Linked In, You Tube and Tik Tok.
- Support paid search and social campaigns where required.
- Monitor developments in AI, marketing technology, RCS and digital travel marketing.
Marketing Executive Experience Required
- 2+ years' digital marketing experience, ideally within travel, media or publishing.
- Hands-on experience with email, SMS, CRM or lifecycle marketing.
- Experience using platforms such as Insider One, Braze, Iterable, Klaviyo, Force24, Hub Spot or Mailchimp.
- Confident editing HTML email templates, with knowledge of responsive and email-safe coding.
- Experience with automated journeys, triggered campaigns and audience segmentation.
- Strong organisational and campaign scheduling skills.
- Comfortable analysing campaign data, including deliverability, engagement, CTR, conversion and database growth.
- Familiarity with GA4 and SEO principles.
- Proficiency in Canva or Adobe Express; Cap Cut or Premiere Pro experience is advantageous.
- Interest in emerging channels such as RCS is desirable.
Marketing Executive Additional Info
- Hybrid working
- Monday – Friday
- Opportunity to work across established consumer and B2B travel brands
- Broad exposure to CRM, email, SMS, social, website and paid marketing
If you are interested in this Marketing Executive position and you meet the above criteria, please send your CV ASAP
Marketing Executive in London employer: C&M Travel Recruitment Careers
Join a dynamic and innovative global adventure travel company that values its employees by offering a supportive work culture and numerous growth opportunities. With a hybrid working model based in London, you will enjoy a competitive salary, generous holiday allowance, and unique benefits such as familiarisation trips and wellbeing days, making it an excellent place for those seeking meaningful and rewarding employment.
Contact Details:
C&M Travel Recruitment Careers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for C&M Travel Recruitment Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like C&M Travel Recruitment Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with C&M Travel Recruitment Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at C&M Travel Recruitment Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit C&M Travel Recruitment Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of C&M Travel Recruitment Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about C&M Travel Recruitment Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at C&M Travel Recruitment Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at C&M Travel Recruitment Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At C&M Travel Recruitment Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
