Search Engine Optimization Specialist

Job Description

Are you a data-driven digital marketer with a flair for paid media and a passion for travel? We’re working with a well-established travel brand that’s looking to strengthen its online acquisition strategy through targeted, high-performing campaigns.

This is a fantastic opportunity to join a dynamic team and make a measurable impact in a fast-paced, customer-focused environment. Salary of £35k to £38k, hybrid working.

Role & Responsibilities:

As Performance Marketing Executive, you’ll take ownership of paid media campaigns across multiple platforms, driving traffic, conversions, and ROI. You’ll also play a key role in ensuring SEO best practices are implemented across digital content and web infrastructure to support long-term organic growth.

• Planning, executing, and optimising paid campaigns across Google Ads, Meta Business Suite, and other platforms
• Managing campaign budgets, bidding strategies, and audience targeting
• Writing and testing ad copy, headlines, and creative assets to improve CTR and conversion rates
• Creating and managing landing pages, ensuring alignment with campaign objectives
• Conducting A/B testing and performance analysis to refine campaign effectiveness
• Monitoring KPIs such as ROAS, CPA, CTR, and conversion rates using tools like GA4 and Meta Insights
• Ensuring SEO best practices are applied across web content and landing pages
• Performing technical SEO audits and collaborating with developers to implement fixes
• Producing weekly and monthly performance reports with actionable insights
• Staying up to date with digital advertising trends, platform updates, and competitor activity

Skills & Experience Required:

We’re looking for someone who combines analytical thinking with creative execution and thrives in a results-oriented environment.

• Proven experience managing paid media campaigns, ideally within travel, leisure or e-commerce (minimum of 3 years experience)
• Strong knowledge of Google Ads, Meta Business Suite, and performance tracking tools
• Solid understanding of SEO principles and experience conducting technical audits
• Ability to interpret data and translate insights into actionable strategies
• Excellent written communication and copywriting skills
• Experience with landing page optimisation and A/B testing
• A proactive mindset and ability to manage multiple campaigns simultaneously

Additional Information & Key Benefits:

• Hybrid working model (2–3 days office-based)
• £35k to £38k depending on experience
• Travel industry discounts and perks
• Supportive team culture with room for growth
• Opportunity to shape paid media and SEO strategy in a growing brand

Please apply for the position of Performance Marketing Executive online or email your cv to lisa@candm.co.uk