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- Tasks: Lead DACH marketing efforts, driving demand and enhancing brand presence.
- Company: Global online travel business with a dynamic and collaborative culture.
- Benefits: Competitive salary, hybrid work model, and tailored packages.
- Why this job: Join a vibrant team and make a real impact in the travel industry.
- Qualifications: Experience in digital marketing and a passion for travel.
- Other info: Flexible working hours to connect with global teams.
The predicted salary is between 36000 - 60000 £ per year.
A superb opportunity to join this global, online travel business where you will be responsible for spearheading their DACH marketing efforts, building demand and raising the company's profile with DACH travellers. The role will be generalist, albeit with a focus on demand generation, targeted campaigns, affiliates, social media, influencers and strategic partnerships.
Marketing Lead Responsibilities
- Building demand generation across key channels.
- Implement strategies to convert interest into bookings, utilising data to optimise channel performance and campaigns.
- Overseeing the social media strategy, spearheading influencer partnerships and media partners to enhance brand presence.
- Create and manage the DACH affiliate marketing program.
- Championing the organisation's values and brand identity in all marketing efforts whilst ensuring campaigns resonate with the DACH audience's consumer behaviour, lifestyle and mentality.
- Utilise data analytics to track and monitor the effectiveness of campaigns and channel performance.
- Work closely with product teams to ensure they meet DACH demand for specific travel experiences.
Marketing Lead Skills Required
- An alignment in company culture and values is key; we are seeking a tenacious, hard-working individual with a growth mindset.
- Someone who thrives being autonomous and has the ambition to build something great.
- A strong cultural awareness with an ability to engage with individuals from diverse backgrounds and nationalities.
- A generalist marketing background with excellent knowledge of digital marketing, demand generation, affiliates, social media, influencers and strategic partnerships.
- Experience in the travel, leisure or hospitality sectors desirable but similar industry experience will also be considered.
- Flexibility to accommodate calls with global colleagues and partners in different time zones which are likely to fall outside the usual 9-5 at times.
Marketing Lead Additional Details
A competitive package will be tailored to the individual as it's all about finding the right person for this key role! We are ideally looking for this person to be based in Barcelona or London and will be hybrid out of either regional office (3-4 days a week).
Marketing Lead DACH employer: CM recruitment
Contact Detail:
CM recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead DACH
✨Tip Number 1
Network like a pro! Reach out to people in the travel and marketing sectors, especially those who have experience in DACH markets. Attend industry events or webinars to make connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing campaigns, especially those related to demand generation and social media. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies and their presence in the DACH region. Be ready to discuss how you can enhance their brand identity and engage with local audiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Lead DACH
Some tips for your application 🫡
Show Your Passion for Travel: When you're writing your application, let your love for travel shine through! We want to see how your experiences and interests align with the DACH market and how you can bring that enthusiasm to our team.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant skills in digital marketing, demand generation, and social media. We’re looking for someone who understands the DACH audience, so show us how you can connect with them!
Be Data-Driven: Since we value data analytics, include examples of how you've used data to optimise campaigns in your previous roles. This will demonstrate your ability to track performance and make informed decisions, which is key for us.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at CM recruitment
✨Know Your DACH Market
Make sure you research the DACH region thoroughly. Understand the cultural nuances, consumer behaviour, and travel trends specific to Germany, Austria, and Switzerland. This knowledge will help you demonstrate your alignment with the company's goals and show that you're ready to hit the ground running.
✨Showcase Your Digital Marketing Skills
Prepare to discuss your experience with digital marketing strategies, especially in demand generation and social media. Bring examples of successful campaigns you've led, focusing on how you used data analytics to optimise performance. This will highlight your expertise and ability to drive results.
✨Emphasise Your Autonomy and Growth Mindset
The company is looking for someone who thrives in an autonomous environment. Be ready to share instances where you've taken initiative and built something from scratch. Highlight your tenacity and how you embrace challenges as opportunities for growth.
✨Engage with Their Values
Familiarise yourself with the company's values and culture. During the interview, weave these into your responses to show that you resonate with their mission. Discuss how you can champion their brand identity in your marketing efforts, particularly in relation to the DACH audience.
