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- Tasks: Lead creative marketing campaigns that engage audiences and drive bookings in the travel industry.
- Company: Dynamic travel business with a supportive and passionate team culture.
- Benefits: Hybrid working, competitive salary, travel discounts, and 22 days annual leave plus bank holidays.
- Why this job: Make an impact in the travel sector while enjoying flexibility and growth opportunities.
- Qualifications: Proven marketing experience in travel and strong B2B campaign skills required.
- Other info: Join a friendly team and enjoy educational trips and volunteering days.
The predicted salary is between 28800 - 48000 £ per year.
We are looking for an experienced and creative Marketing Manager to lead and deliver end-to-end marketing activity for a growing travel business. This is a hands-on role where you will combine strategic thinking with practical execution, owning integrated marketing campaigns that build B2B brand awareness, engage audiences, and convert interest into enquiries and bookings. This role will be hybrid either London or Birmingham and offers a salary up to £40,000.
Key Responsibilities- Develop, plan and deliver integrated marketing campaigns across digital, social, email, partnerships, PR, and offline channels within a B2B environment.
- Create best-in-class B2B marketing content, including trade toolkits, campaign assets, destination content, and sales and training collateral.
- Lead content creation across website, blogs, video, email, and social channels.
- Oversee digital performance, working with SEO, PPC, and paid social to improve traffic, conversion, and ROI.
- Relationship management with internal sales teams, external agencies, travel partners and suppliers.
- Analyse campaign performance and translate insights into actionable improvements.
- Proven marketing experience within the travel industry is essential (tour operator, DMC, travel trade or B2B travel brand).
- Strong B2B marketing experience with a focus on travel trade audiences.
- Demonstrated experience delivering multi-channel campaigns.
- Excellent storytelling, copywriting, and content creation skills.
- Solid understanding of digital marketing, including SEO, PPC, paid social, and CRO.
- Confident leader with experience managing or mentoring team members.
- Hybrid working – based in London or Birmingham (1–2 days in office, 3 days remote).
- Salary up to £40,000, depending on experience.
- 22 days annual leave plus bank holidays (increasing to 25 with service).
- Your birthday off.
- 2 paid volunteering days per year.
- Educational trips.
- Travel discounts.
- Contributory pension scheme.
- Supportive, friendly, and passionate team environment.
To apply for the Marketing Manager role, please apply below or send your CV to rachel@candm.co.uk.
Marketing Manager in London employer: CM recruitment
Contact Detail:
CM recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the travel industry and let them know you're on the hunt for a Marketing Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best B2B marketing campaigns, content, and results. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals and how you can help boost their brand awareness in the travel sector.
✨Tip Number 4
Don't forget to apply through our website! We love seeing applications directly from candidates who are passionate about joining our team. Plus, it shows you're proactive and genuinely interested in the role.
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in the travel industry and showcase your skills in B2B marketing. We want to see how you can bring your unique flair to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing in the travel sector and how your strategic thinking can drive our campaigns. Keep it engaging and personal – we love a good story!
Showcase Your Campaign Successes: When detailing your past experiences, focus on specific campaigns you've led. Share metrics and results that demonstrate your impact. We’re all about data-driven decisions, so let’s see those numbers!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at CM recruitment
✨Know Your Marketing Stuff
Make sure you brush up on your marketing knowledge, especially in the travel industry. Be ready to discuss successful campaigns you've led and how they engaged B2B audiences. This shows you're not just a theorist but someone who can execute effectively.
✨Showcase Your Creativity
Prepare examples of your best B2B marketing content. Whether it's trade toolkits or engaging social media posts, be ready to share how your creative approach has driven results. This will highlight your ability to think outside the box.
✨Understand Digital Metrics
Familiarise yourself with key digital marketing metrics like SEO, PPC, and conversion rates. Be prepared to discuss how you've used data to improve campaign performance. This demonstrates your analytical skills and understanding of ROI.
✨Build Relationships
Since relationship management is key, think of examples where you've successfully collaborated with sales teams or external partners. Highlighting your interpersonal skills will show that you can lead and mentor effectively within a team.