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- Tasks: Lead a marketing team to create and execute innovative campaigns for luxury travel.
- Company: Join a well-established luxury tour operator known for unique travel experiences worldwide.
- Benefits: Enjoy a competitive salary, bonus, and hybrid working options with flexibility.
- Why this job: Be part of a creative team shaping luxury travel while making impactful partnerships.
- Qualifications: Experience in luxury travel marketing and team leadership is essential.
- Other info: Work in a dynamic environment with opportunities for professional growth.
The predicted salary is between 43200 - 72000 £ per year.
A fantastic opportunity to join this well-established, luxury tour operator that offers its clients truly unique and tailor-made travel experiences worldwide.
Responsibilities:
- Reporting directly to the managing director, you will lead a team of 4, providing mentorship, guidance and setting clear objectives.
- Creating and delivering the strategic marketing plan to achieve targeted levels of repeat and referral business as well as expanding the customer base and developing the brand.
- Undertake market analysis to identify customer preferences, market trends, opportunities and the competitor landscape.
- Oversee the creation and delivery of engaging content across multiple channels such as website, social media, blogs and email.
- Oversee the creation and delivery of digital marketing campaigns, optimising SEO, SEM, paid advertising and email marketing.
- Utilise data analytics and insights to track performance and areas of improvement.
- Lead a PR Manager to execute communications campaigns, enhance brand reputation and maintain relationships with influencers and media partners.
- Identify opportunities for strategic partnerships with other luxury brands to expand the company's reach including co-marketing, promotions and exclusive offers.
- Maintain brand integrity and loyalty.
- Work in close collaboration with sales and product teams to ensure objectives are aligned, communicating commercial, promotional and training opportunities.
Skills Required:
- We are seeking an experienced marketing professional from the luxury travel sector.
- Experience leading and developing a team.
- A strategic thinker with an ability and willingness to roll your sleeves up and get involved with the execution of campaigns.
- Experienced in the use of marketing tools/platforms such as Google Analytics, social media management tools and SEO tools.
- Creative and commercial mindset.
- Excellent communication skills.
Additional Details:
- A competitive basic salary dependent on experience, to be discussed on application + bonus + eligibility for EMI scheme.
- Monday - Friday Hybrid working, 3 days a week in London offices and 2 remote.
Head of Marketing and Partnerships employer: CM recruitment
Contact Detail:
CM recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing and Partnerships
✨Tip Number 1
Network within the luxury travel sector by attending industry events and conferences. This will help you connect with key players and gain insights into current trends, which can be beneficial when discussing your vision for the role.
✨Tip Number 2
Familiarise yourself with the latest marketing tools and platforms relevant to the luxury travel market. Being well-versed in tools like Google Analytics and social media management can set you apart as a candidate who is ready to hit the ground running.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlighting your strategic thinking and hands-on experience will demonstrate your capability to lead a team effectively.
✨Tip Number 4
Research the company’s current partnerships and marketing strategies. Understanding their brand positioning will allow you to propose innovative ideas that align with their goals, showcasing your commitment and insight during discussions.
We think you need these skills to ace Head of Marketing and Partnerships
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in the luxury travel sector and showcases your leadership skills. Emphasise any relevant achievements in marketing strategy, team management, and partnership development.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for luxury travel and your strategic vision for the role. Mention specific examples of how you've successfully led marketing campaigns or developed partnerships in the past.
Showcase Relevant Skills: In your application, clearly outline your proficiency with marketing tools like Google Analytics and SEO platforms. Provide examples of how you've used data analytics to drive marketing decisions and improve performance.
Research the Company: Familiarise yourself with the luxury tour operator's brand, values, and unique offerings. This knowledge will help you tailor your application and demonstrate your genuine interest in contributing to their success.
How to prepare for a job interview at CM recruitment
✨Showcase Your Leadership Skills
As the role involves leading a team, be prepared to discuss your leadership style and experiences. Share specific examples of how you've mentored team members and set clear objectives in previous roles.
✨Demonstrate Strategic Thinking
Highlight your ability to create and deliver strategic marketing plans. Discuss how you have previously identified market trends and customer preferences, and how you used this information to drive business growth.
✨Familiarise Yourself with Digital Marketing Tools
Since the role requires experience with tools like Google Analytics and SEO platforms, make sure you can speak confidently about your proficiency with these tools. Prepare to discuss how you've used data analytics to track performance and improve campaigns.
✨Prepare for Collaboration Questions
The position requires close collaboration with sales and product teams. Be ready to provide examples of how you've successfully worked with other departments to align objectives and enhance brand integrity.
