At a Glance
- Tasks: Own and optimise lifecycle marketing strategies to drive engagement and conversions.
- Company: Join Smartly, a leading AI-powered advertising technology company.
- Benefits: Enjoy competitive pay, equity options, and a focus on wellbeing.
- Other info: Be part of a diverse team committed to growth and inclusivity.
- Why this job: Make a global impact while developing your career in a dynamic environment.
- Qualifications: 5+ years in lifecycle marketing with strong analytical skills and Marketo experience.
The predicted salary is between 36000 - 60000 £ per year.
Smartly is looking for a performance-driven Lifecycle Marketing Manager to join our Growth Marketing team in London. In this role, you will own the lifecycle roadmap end-to-end - designing, building, and optimizing prospect and customer journeys that drive measurable impact across the funnel. Reporting to the Director of Marketing Operations, you will translate revenue goals into structured lifecycle programs, running a high-velocity test-and-learn agenda with deep expertise in email marketing and Marketo, and a keen eye on data to inform decisions. You will operate at the intersection of growth strategy, operational excellence, and performance marketing - partnering closely with Sales, Events, Brand, Paid Media, and external agencies.
As a Lifecycle Marketing Manager, you will:
- Own and design Smartly's end-to-end email marketing and nurture calendar, building and optimising high-performing programs that increase engagement, improve open rates, and materially lift click-to-open rate (CTOR) and downstream conversion metrics across the lifecycle.
- Drive lifecycle performance from lead to opportunity, building scalable programs that increase conversion to opportunity.
- Lead a structured experimentation roadmap with clear hypotheses, testing emails.
- Manage the external offshore agency to execute campaigns at scale with strong QA and performance oversight.
- Own execution of select integrated cross functional campaigns, by setting clear goals and partnering cross functionally to execute on programs.
- Measure lifecycle and campaign performance using dashboards and custom reports to guide prioritisation and clearly communicate results.
- Build and optimise smart lists, engagement programs, trigger campaigns, tokens, and templates in Marketo.
- Ensure accurate tracking, attribution, and data flow between Marketo and Salesforce.
- Develop dashboards and reporting frameworks to diagnose funnel gaps and guide prioritisation.
- Share insights with leadership and continuously refine lifecycle strategy based on data.
We are looking for you if you have:
- 5+ years of lifecycle or retention marketing experience within B2B environments.
- At least 2 years of hands-on experience with Marketo and Salesforce.
- Proven experience running lifecycle or customer marketing programs that drive measurable growth.
- Strong analytical skills and comfort working in a fast-paced, agile environment.
- Experience collaborating cross-functionally and managing agencies or offshore partners.
- Curiosity around AI and marketing technology, with the ability to apply emerging tools to improve lifecycle efficiency.
Smartly is committed to being the best place for growth-minded individuals to thrive. Join us to build scalable lifecycle programs that directly impact revenue and long-term customer value.
What we offer you:
- Inclusive Culture: Join a team of over 750 Smartlies representing more than 60 nationalities across 24 locations in 13 countries, we foster a culture built on trust, transparency, and open feedback.
- Global Impact: Be part of a company making a global impact, directly influencing our customers and business growth.
- Wellbeing Focus: Enjoy generous healthcare packages, mental health services, and a healthy work-life balance with paid holidays and family leave.
- Total Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and ample career development opportunities.
- Hybrid Workplace: We work in a hybrid model, balancing office and remote work, with the option to work abroad for up to 30 days.
Smartly is committed to being the best place to work for growth-minded individuals to thrive - explore more in our Culture Handbook!
About Smartly: Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.
Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best. Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
Lifecycle Marketing Manager in London employer: Clutch Canada
Clutch Canada is an exceptional employer that fosters a collaborative and innovative work culture, where employees are encouraged to push the boundaries of quantum technology. With a strong focus on professional development, team members have access to continuous learning opportunities and the chance to work on cutting-edge projects that make a real impact. Located in a vibrant tech hub, Clutch Canada offers a dynamic environment that values creativity and teamwork, making it an ideal place for those looking to grow their careers in quantum solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Lifecycle Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past work, especially if you’ve driven measurable growth in lifecycle marketing. This will make you stand out!
✨Tip Number 3
Prepare for interviews by practising common questions and having your own ready. Think about how your experience with Marketo and Salesforce can benefit the role at Smartly.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Lifecycle Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Lifecycle Marketing Manager role. Highlight your experience with email marketing, Marketo, and any relevant B2B lifecycle programs you've managed. We want to see how your skills align with our needs!
Showcase Your Analytical Skills:Since this role involves a lot of data-driven decision-making, don’t forget to mention specific examples where your analytical skills made a difference. Whether it’s improving open rates or optimising conversion metrics, we love seeing numbers that tell a story!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to read through your achievements and experiences. We appreciate clarity and brevity!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Smartly team!
How to prepare for a job interview at Clutch Canada
✨Know Your Lifecycle Marketing Inside Out
Make sure you brush up on your lifecycle marketing knowledge, especially in B2B environments. Be ready to discuss specific strategies you've implemented in the past and how they drove measurable growth. This will show that you understand the role and can hit the ground running.
✨Showcase Your Marketo and Salesforce Skills
Since hands-on experience with Marketo and Salesforce is crucial for this role, prepare to share examples of how you've used these tools effectively. Discuss any campaigns you've managed, focusing on how you optimised performance and tracked results.
✨Bring Data to the Table
Be prepared to talk about how you've used data to inform your decisions in previous roles. Have some metrics or case studies ready that demonstrate your analytical skills and how you've diagnosed funnel gaps to improve lifecycle strategies.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams, so think of examples where you've successfully collaborated across functions. Highlight any experiences managing agencies or offshore partners, as this will show your ability to lead integrated campaigns effectively.
