Agency Development Lead

Agency Development Lead

London Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead strategic agency partnerships and drive business growth in the digital marketing space.
  • Company: Join Smartly, a global leader in AI-powered advertising technology.
  • Benefits: Enjoy competitive pay, equity options, and a focus on wellbeing.
  • Why this job: Make a real impact by shaping the future of digital marketing.
  • Qualifications: 5+ years in marketing or media sales with strong presentation skills.
  • Other info: Hybrid work model with opportunities for career development and global collaboration.

The predicted salary is between 36000 - 60000 £ per year.

Are you motivated by building strategic partnerships with key agencies? Do you thrive on driving scalable business growth and becoming a trusted advisor in the dynamic digital marketing space? At Smartly, we value a culture where every voice is heard, every perspective is considered, and individuals can make a significant impact. We are committed to building diverse teams and an environment where everyone can thrive.

As an Agency Partner at Smartly, you will lead our most strategic agency partnerships across EMEA, with a focus on the UK market. You\\\’ll work with executive teams, operations, social teams, and activation specialists, helping to position Smartly as a preferred partner. This role involves strategic collaboration, consultative selling, and cross-functional leadership. Success will be measured by agency growth, new revenue, and increased adoption of Smartly solutions by new clients.

As an Agency Partner at Smartly, you will…

  • Develop Growth Strategies: Create and execute a comprehensive agency growth strategy to increase spend and platform usage.

  • Identify Opportunities: Proactively identify, present, and close new client opportunities, expanding our reach.

  • Manage Commercials: Negotiate and manage commercial agreements that support mutual growth.

  • Build Relationships: Establish and maintain strong relationships with key agency stakeholders, including leadership and social teams.

  • Foster Advocacy: Develop and deliver programs that build understanding and support for Smartly solutions within agencies.

  • Serve as Primary Contact: Act as the main point of contact for agency leadership, fostering long-term collaborative partnerships.

  • Drive Pipeline: Engage regularly with agencies (e.g., 5x weekly meetings) to identify new client opportunities.

  • Present Solutions: Articulate Smartly\\\’s full suite of solutions, including media, intelligence, and creative offerings.

  • Collaborate with Partners: Maintain positive and productive relationships with our platform partners.

  • Drive Revenue Growth: Achieve revenue growth through strategic agency partnerships, measured by increased sales, market share, and spend share.

  • Achieve Targets: Consistently meet or exceed sales targets, building a strong pipeline that leads to successful deal closures.

  • Strengthen Partnerships: Provide clear examples of partnership success, such as co-developing custom solutions or inspiring agency advocacy.

We\\\’re looking for a leader who brings…

  • Relevant Experience: At least 5 years of experience in marketing, advertising, consulting, or media sales, with a track record in customer acquisition and growth.

  • Agency Account Experience: Proven success managing agency-led performance marketing accounts and delivering measurable business outcomes.

  • Strong Presentation Skills: Excellent communication and presentation skills, with the ability to distill insights, incorporate feedback, and adapt strategies effectively.

  • Business Acumen: Strong business and financial understanding, including a nuanced understanding of the agency landscape, competitive dynamics, and growth drivers.

  • Collaborative Mindset: A collaborative approach and a history of influencing cross-functional teams to align on strategic initiatives.

  • Tech Familiarity: Familiarity with digital advertising technologies, platforms, and performance measurement methodologies.

  • Strategic Vision: The ability to articulate how you\\\’ve driven growth through agencies and your vision for Smartly\\\’s role in this area.

  • Hybrid Work spirit: The ability to work from our London Smartly office 3 days a week, as part of our hybrid structure.

What we offer you…

At Smartly, we offer a place where you can advance your career. Here, you\\\’ll find:

  • An Inclusive Global Culture: Join a team of over 750 Smartlies, representing more than 60 nationalities across 24 locations in 13 countries. We cultivate a culture built on trust, transparency, and open feedback, where diverse perspectives are valued and encouraged.

  • Global Impact: Contribute to a company making a global impact, directly influencing our customers\\\’ success and business growth.

  • Focus on Wellbeing: We prioritize your health with healthcare packages, mental health services, and a commitment to work-life balance through paid holidays and family leave.

  • Comprehensive Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and career development opportunities.

  • Flexible Hybrid Workplace: Experience a hybrid work model, balancing office collaboration with remote work, and the option to work abroad for up to 30 days annually.

Smartly is committed to being a great place for growth-minded individuals to thrive. Explore more in our Culture Handbook!

Apply Now and Build Your Future with Smartly!

#LI-JL #LI-HYBRID

About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best. Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

Visit Smartly to learn more.

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Agency Development Lead employer: Clutch Canada

Smartly is an exceptional employer that fosters a vibrant and inclusive culture, where every voice is valued and employees can make a significant impact. With a strong focus on employee wellbeing, comprehensive rewards, and career development opportunities, Smartly provides a dynamic environment for growth-minded individuals. Located in London, the hybrid work model allows for flexibility while contributing to a global impact in the digital marketing space.
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Contact Detail:

Clutch Canada Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Agency Development Lead

✨Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. Building relationships can open doors to opportunities you might not find on job boards.

✨Tip Number 2

Show your passion! When you get that interview, let your enthusiasm for the role shine through. Talk about why you love digital marketing and how you can contribute to Smartly's mission. A genuine connection can make all the difference.

✨Tip Number 3

Prepare for those tricky questions! Research common interview questions for agency roles and practice your answers. Think about your past experiences and how they relate to the job at Smartly. Confidence is key!

✨Tip Number 4

Don’t forget to follow up! After your interview, send a thank-you email to express your appreciation for the opportunity. It shows professionalism and keeps you fresh in their minds. Plus, it’s a great chance to reiterate your interest in the role!

We think you need these skills to ace Agency Development Lead

Strategic Partnership Development
Consultative Selling
Cross-Functional Leadership
Growth Strategy Creation
Client Opportunity Identification
Commercial Negotiation
Relationship Management
Advocacy Program Development
Presentation Skills
Business Acumen
Collaborative Mindset
Digital Advertising Technology Familiarity
Revenue Growth Achievement
Sales Target Achievement
Performance Marketing Account Management

Some tips for your application 🫡

Tailor Your Application: Make sure to customise your CV and cover letter for the Agency Development Lead role. Highlight your relevant experience in building strategic partnerships and driving business growth, as this is what we’re really looking for!

Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve successfully managed agency accounts or driven revenue growth. We love seeing quantifiable results that demonstrate your impact!

Be Authentic: Let your personality shine through in your application. We value diverse perspectives and want to get a sense of who you are beyond your professional achievements. Be genuine and let us know what excites you about this role!

Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This way, your application will be seen by the right people, and you’ll be one step closer to joining our amazing team at Smartly!

How to prepare for a job interview at Clutch Canada

✨Know Your Agency Landscape

Before the interview, dive deep into understanding the agency landscape in the UK. Familiarise yourself with key players, trends, and challenges they face. This knowledge will help you articulate how Smartly can be a game-changer for them.

✨Showcase Your Strategic Vision

Prepare to discuss specific examples of how you've driven growth through agency partnerships in the past. Be ready to share your vision for how you would approach this at Smartly, focusing on measurable outcomes and innovative strategies.

✨Master the Art of Consultative Selling

Brush up on your consultative selling skills. Think about how you can position Smartly as a trusted advisor rather than just a vendor. Practice articulating solutions that address the unique needs of agencies and their clients.

✨Build Rapport with Key Stakeholders

During the interview, demonstrate your ability to build relationships. Share anecdotes that highlight your experience working with executive teams and cross-functional groups. Show that you can foster collaboration and trust, which are crucial for long-term partnerships.

Agency Development Lead
Clutch Canada
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  • Agency Development Lead

    London
    Full-Time
    36000 - 60000 £ / year (est.)

    Application deadline: 2027-09-20

  • C

    Clutch Canada

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