Director, Product Marketing
Director, Product Marketing

Director, Product Marketing

Full-Time 43200 - 72000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead product marketing for innovative clinical trial solutions, from research to launch.
  • Company: CluePoints is transforming clinical trials with a focus on patient safety and data quality.
  • Benefits: Enjoy flexible work, team events, and access to training and career growth opportunities.
  • Why this job: Join a dynamic team making a real impact in healthcare innovation and product storytelling.
  • Qualifications: 8-12 years in Product Marketing with leadership experience in B2B SaaS required.
  • Other info: This role can be based in the UK, US, or Belgium.

The predicted salary is between 43200 - 72000 ÂŁ per year.

Are you ready to make a real impact on the future of clinical trials? As our Director of Product Marketing , you’ll be the architect of our new product and feature launch success. You’ll own the full product marketing lifecycle—from market research and positioning to launch execution and post-launch optimization. This is a high-impact role that aligns product, professional services, strategy and consulting, and commercial teams to ensure our solutions resonate with the right audiences and drive measurable growth.

About Us:
CluePoints’ solutions are revolutionizing the way clinical trials are managed. With a strong commitment to patient safety, data quality, and operational excellence, we empower study teams and customers to achieve their goals faster, smarter, and more efficiently. We’re on a mission to transform how innovation reaches the market. Our team is building category-defining products that solve real problems—and we need a strategic, creative, and execution-focused Director of Product Marketing to help us tell that story to the world.

***This position can be located in the UK, US, or Belgium***

Job Description

Are you ready to make a real impact on the future of clinical trials? As our Director of Product Marketing , you’ll be the architect of our new product and feature launch success. You’ll own the full product marketing lifecycle—from market research and positioning to launch execution and post-launch optimization. This is a high-impact role that aligns product, professional services, strategy and consulting, and commercial teams to ensure our solutions resonate with the right audiences and drive measurable growth.

About Us:
CluePoints’ solutions are revolutionizing the way clinical trials are managed. With a strong commitment to patient safety, data quality, and operational excellence, we empower study teams and customers to achieve their goals faster, smarter, and more efficiently. We’re on a mission to transform how innovation reaches the market. Our team is building category-defining products that solve real problems—and we need a strategic, creative, and execution-focused Director of Product Marketing to help us tell that story to the world.

***This position can be located in the UK, US, or Belgium***Job Requirements

  • 8–12+ years in Product Marketing, including leadership experience in B2B SaaS (ideally with complex product suites/platforms)
  • Demonstrated success building or scaling a Product Marketing function from early-stage or mid-growth
  • Proven track record of leading cross-functional GTM initiatives and enterprise-level product launches
  • Strong strategic thinking paired with hands-on execution ability
  • Excellent communicator and influencer across senior stakeholders (Product, Sales, Strategy, Services, C-level)
  • Familiar with modern AI tools (e.g. Gong, ChatGPT, Notion AI) and product launch analytics

Job Responsibilities

  • Design and implement the product launch framework and organizational readiness process across the business.
  • Define and evolve positioning, segmentation, and value proposition frameworks for key markets and solutions that resonate with various target personas.
  • Partner with Product, Strategy, and Marketing to shape GTM plans and launch calendars for 2–4 major releases per year.
  • Build and scale core enablement assets (messaging guides, competitive positioning, customer narratives).
  • Lead and facilitate cross-functional alignment around launch planning and post-launch feedback loops.
  • Champion the voice of the customer and competitive landscape to inform roadmap and messaging.
  • Conduct ongoing market research and competitive analysis to inform product strategy, pricing, and positioning. Maintain a dynamic understanding of buyer needs and market trends
  • Collaborate with Sales Enablement to create and deliver enablement materials—battle cards, pitch decks, case studies, and training content.
  • Pilot and scale the use of AI tools to improve speed and insight across content, feedback, and analytics.
  • Act as the connective tissue between Product, Professional Services, Strategy and Consulting, and Commercial. Champion the voice of the customer and ensure alignment across team

Ready to Lead the Market?
If you’re eager to innovate, tell our story and revolutionize the industry, we’d love to hear from you!
Job Benefits REASONS TO JOIN US

  • Flexibility is part of our DNA
  • Many activities are organized during the year such as team lunches, happy hours, team buildings, holiday parties and many other celebrations!
  • At CluePoints, learning, training and personal growth are part of the game: you’ll have access to online training materials, certifications sponsored by the company, personal growth plans, and career paths to explore new opportunities.
  • You’ll work with a fast-growing, multi-disciplinary and international team representing over 20 different nationalities, in an English-speaking working environment.
  • You’ll have a challenging and rewarding job in an ambitious and fast-paced technology scale-up that has received many national and international awards including “Scale-Up of the year 2019”!
  • Competitive salary & benefits

Seniority level

  • Seniority level

    Director

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Product Management

  • Industries

    Pharmaceutical Manufacturing and Software Development

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Director, Product Marketing employer: CluePoints

At CluePoints, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. Our commitment to employee growth is evident through our extensive training resources and career development opportunities, all while working in a dynamic, international environment. With a focus on flexibility and team engagement, we ensure that our employees not only thrive professionally but also enjoy a fulfilling work-life balance.
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Contact Detail:

CluePoints Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Director, Product Marketing

✨Tip Number 1

Familiarise yourself with CluePoints' products and the clinical trial landscape. Understanding their solutions and how they revolutionise clinical trials will help you articulate your vision for product marketing during discussions.

✨Tip Number 2

Network with professionals in the B2B SaaS space, especially those with experience in product marketing. Engaging with industry peers can provide insights into best practices and trends that you can leverage in your role.

✨Tip Number 3

Showcase your leadership skills by discussing past experiences where you've successfully led cross-functional teams. Highlighting your ability to align various departments will demonstrate your fit for this high-impact role.

✨Tip Number 4

Stay updated on modern AI tools and analytics relevant to product marketing. Being knowledgeable about these technologies will not only enhance your application but also show your readiness to innovate within the role.

We think you need these skills to ace Director, Product Marketing

Product Marketing Expertise
Leadership in B2B SaaS
Cross-Functional Collaboration
Go-To-Market Strategy Development
Market Research and Competitive Analysis
Positioning and Value Proposition Design
Excellent Communication Skills
Stakeholder Management
AI Tools Familiarity (e.g. Gong, ChatGPT, Notion AI)
Project Management
Customer-Centric Approach
Analytical Skills
Content Creation and Enablement
Strategic Thinking
Execution Focus

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially in B2B SaaS. Emphasise leadership roles and any successful product launches you've been part of.

Craft a Compelling Cover Letter: Your cover letter should tell a story about your passion for product marketing and how your skills align with the role. Mention specific achievements that demonstrate your ability to drive growth and innovation.

Showcase Strategic Thinking: In your application, provide examples of how you've successfully developed go-to-market strategies or positioned products in competitive markets. This will show your strategic mindset and hands-on execution ability.

Highlight Communication Skills: Since this role requires excellent communication across various teams, include examples of how you've influenced stakeholders or led cross-functional initiatives in your previous roles.

How to prepare for a job interview at CluePoints

✨Showcase Your Strategic Thinking

As a Director of Product Marketing, you'll need to demonstrate your ability to think strategically. Prepare examples of how you've successfully developed and executed go-to-market strategies in previous roles, especially in B2B SaaS environments.

✨Highlight Cross-Functional Collaboration

This role requires working closely with various teams. Be ready to discuss your experience in leading cross-functional initiatives and how you’ve aligned different departments towards common goals, particularly during product launches.

✨Familiarise Yourself with AI Tools

Since the company values modern AI tools, make sure to mention any experience you have with tools like Gong, ChatGPT, or Notion AI. Discuss how you've used these tools to enhance product marketing efforts or improve analytics.

✨Prepare for Market Research Discussions

Conduct thorough research on current trends in clinical trials and the competitive landscape. Be prepared to discuss how you would approach market research and how it informs product positioning and messaging.

Director, Product Marketing
CluePoints

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