At a Glance
- Tasks: Lead demand generation efforts to transform clinical research with data-driven insights.
- Company: Join a fast-growing tech scale-up redefining clinical trials with a diverse international team.
- Benefits: Flexible work environment, continuous learning opportunities, and a culture of collaboration.
- Other info: Opportunity to grow your career while working with cutting-edge AI and analytics.
- Why this job: Make a real impact in healthcare by driving innovative marketing strategies.
- Qualifications: 8+ years in demand generation with leadership experience in B2B SaaS or technology.
The predicted salary is between 66150 - 80850 £ per year.
Description
At Clue Points, we’re redefining how clinical trials are run.
As the premier provider of Risk-Based Quality Management (RBQM) and Data Quality Oversight software, we harness advanced statistics, artificial intelligence, and machine learning to ensure the quality, accuracy, and integrity of clinical trial data, helping life sciences organizations bring safer, more effective treatments to patients faster.
We’re proud to be an ambitious, fast-growing technology scale-up with a dynamic and diverse international team representing more than 20 nationalities.
Collaboration, flexibility, and continuous learning are part of our DNA.
At Clue Points, you’ll find a culture where you can grow, make an impact, and have fun along the way.
Guided by our values of Care, Passion, and Smart Disruption, we’re united by a shared mission: to create smarter ways to run efficient clinical trials and deliver AI-powered insights that improve human outcomes worldwide.
The Role
We’re looking for an Associate Director of Demand Generation to join our Marketing team and contribute to our mission of transforming clinical research through data-driven insights.
You will report to the VP Marketing and lead our demand generation engine, working closely with Sales, Commercial Operations and our agency partner to build qualified pipeline and new-logo opportunities.
Requirements
- What You’ll Bring
- 8+ years in demand generation or performance marketing, including at least 2 years leading people or programs in B2B Saa S or technology.
- A track record of owning marketing-sourced pipeline and qualified opportunity targets in a sales-assisted environment with complex buying cycles.
- Hands-on experience with Hub Spot or Marketo and Salesforce, including workflows, scoring, lead lifecycle and attribution.
- Strong funnel analytics and budget management skills, plus practical examples of using AI or automation to improve results.
- Experience managing digital agencies and coaching marketing team members, with strong stakeholder communication.
- Nice to Have
- Experience marketing clinical trial technology, e Clinical software, CRO services or life sciences Saa S, and familiarity with RBQM.
- Experience building a demand generation team and running programs across global or regional markets.
- Familiarity with intent, enrichment and sales engagement tools, and sales methodologies such as MEDDPICC.
Associate Director of Demand Generation employer: CluePoints
CluePoints is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for a Senior AI-Driven Test Engineer. With a strong focus on employee growth, you will have the opportunity to mentor others while working with cutting-edge technologies in a supportive environment. Located in the United Kingdom, CluePoints offers a dynamic work atmosphere that encourages creativity and professional development, ensuring that your contributions lead to meaningful advancements in quality engineering.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director of Demand Generation
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for CluePoints and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like CluePoints are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with CluePoints on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at CluePoints. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Associate Director of Demand Generation
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit CluePoints. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of CluePoints:Show us that you’ve done your homework! In your application, briefly mention what you admire about CluePoints’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at CluePoints
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at CluePoints will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At CluePoints, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
