At CluePoints, we’re redefining how clinical trials are run. As the premier provider of Risk-Based Quality Management (RBQM) and Data Quality Oversight software, we harness advanced statistics, artificial intelligence, and machine learning to ensure the quality, accuracy, and integrity of clinical trial data, helping life sciences organizations bring safer, more effective treatments to patients faster.
We’re proud to be an ambitious, fast-growing technology scale-up with a dynamic and diverse international team representing more than 20 nationalities. Collaboration, flexibility, and continuous learning are part of our DNA. At CluePoints, you’ll find a culture where you can grow, make an impact, and have fun along the way.
Guided by our values of Care, Passion, and Smart Disruption, we’re united by a shared mission: to create smarter ways to run efficient clinical trials and deliver AI-powered insights that improve human outcomes worldwide.
The Role
We’re looking for an Associate Director of Demand Generation to join our Marketing team and contribute to our mission of transforming clinical research through data-driven insights.
You will report to the VP Marketing and lead our demand generation engine, working closely with Sales, Commercial Operations and our agency partner to build qualified pipeline and new-logo opportunities.
What You’ll Bring
- 8+ years in demand generation or performance marketing, including at least 2 years leading people or programs in B2B SaaS or technology.
- A track record of owning marketing-sourced pipeline and qualified opportunity targets in a sales-assisted environment with complex buying cycles.
- Hands-on experience with HubSpot or Marketo and Salesforce, including workflows, scoring, lead lifecycle and attribution.
- Strong funnel analytics and budget management skills, plus practical examples of using AI or automation to improve results.
- Experience managing digital agencies and coaching marketing team members, with strong stakeholder communication.
Nice to Have
- Experience marketing clinical trial technology, eClinical software, CRO services or life sciences SaaS, and familiarity with RBQM.
- Experience building a demand generation team and running programs across global or regional markets.
- Familiarity with intent, enrichment and sales engagement tools, and sales methodologies such as MEDDPICC.
Associate Director of Demand Generation employer: CluePoints
CluePoints is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for a Senior AI-Driven Test Engineer. With a strong focus on employee growth, you will have the opportunity to mentor others while working with cutting-edge technologies in a supportive environment. Located in the United Kingdom, CluePoints offers a dynamic work atmosphere that encourages creativity and professional development, ensuring that your contributions lead to meaningful advancements in quality engineering.
