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- Tasks: Craft press releases, manage media relations, and organise impactful events for the Royal British Legion.
- Company: Join the UK's leading Armed Forces charity with a dynamic PR team.
- Benefits: Generous holiday allowance, pension contributions, and flexible working options.
- Why this job: Be a storyteller for veterans and make a real difference in the community.
- Qualifications: Experience in media relations or public relations and strong communication skills.
- Other info: Exciting campaigns ahead, including VE Day and VJ Day anniversaries.
The predicted salary is between 28800 - 43200 £ per year.
Join our dynamic and friendly Public Relations team, where you'll play a crucial role enhancing the profile and support for the Royal British Legion through strategic PR and media activity. We are looking for a talented National Public Relations Officer to become a key part of our press office, reporting directly to the National Public Relations Manager. This exciting role involves developing and implementing a range of PR and media initiatives aimed at increasing awareness and public support for the Royal British Legion. You will collaborate with the PR team to drive the charity's marketing and communication goals, ensuring our mission resonates widely in the media.
Come and be part of the nation's leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.
The role involves:
- Identifying and leveraging opportunities to boost the RBL's public profile.
- Working closely with external stakeholders and regional PR staff, ensuring cohesive and effective communications across all channels.
- Anticipating risks and proactively solving problems to maintain the RBL's positive public image.
- Crafting compelling press releases, articles, and speeches.
- Managing media relations and answering enquiries from journalists.
- Organising events that support our marketing and communications efforts.
- Creating engaging social media content that highlights the RBL's work and achievements.
We are seeking someone with substantial experience in media relations, public relations or journalism within a prominent organisation. You should possess strong IT skills, experience in developing strategic communication plans, and the ability to engage effectively with journalists and media outlets. If you have a passion for the RBL's mission and the skills to drive its public relations efforts forward, we encourage you to apply and contribute to our impactful work.
Here at RBL, we aim to support our people and their wellbeing, with a package including generous paid holiday allowance and pension scheme contributions, and a range of optional benefits and discounts. You will be contracted to our London Hub, Haig House. Under our Future Working framework, there will be some flexibility for working remotely/at home, using our collaboration tools to work with colleagues, but with a minimum expectation of two days/week connecting directly face-to-face with colleagues at the hub.
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
National PR Officer - Royal British Legion, London. Posted 30 Jan employer: clubrugby
Contact Detail:
clubrugby Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National PR Officer - Royal British Legion, London. Posted 30 Jan
✨Tip Number 1
Get to know the Royal British Legion inside out! Research their recent campaigns and understand their mission. This will help you tailor your conversations during interviews and show that you're genuinely interested in making a difference.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn, and don’t hesitate to reach out for an informal chat. They can provide insider tips and might even put in a good word for you!
✨Tip Number 3
Prepare for the interview by practising common PR scenarios. Think about how you would handle media inquiries or craft a press release for a major event. Being ready to showcase your skills will set you apart from the competition.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the RBL team. Don’t wait too long; apply as soon as you can to increase your chances!
We think you need these skills to ace National PR Officer - Royal British Legion, London. Posted 30 Jan
Some tips for your application 🫡
Get to Know Us: Before you start writing, take a moment to really understand the Royal British Legion and what we stand for. Familiarise yourself with our mission and values so you can tailor your application to show how you fit in with our goals.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make it personal and engaging. Highlight your relevant experience in media relations and public relations, and explain why you're passionate about supporting the Armed Forces community. We want to see your personality!
Showcase Your Skills: In your CV, be sure to highlight your skills that are directly relevant to the role. Mention any experience you have with crafting press releases, managing media relations, or organising events. Use specific examples to demonstrate your impact in previous roles.
Apply Early!: Don’t wait until the last minute to submit your application. We may close the vacancy early if we receive enough strong applications. So, get your application in as soon as possible through our website to ensure you don’t miss out on this exciting opportunity!
How to prepare for a job interview at clubrugby
✨Know Your RBL Inside Out
Before the interview, dive deep into the Royal British Legion's mission, values, and recent campaigns. Familiarise yourself with their work, especially around significant events like VE Day and the Poppy Appeal. This will not only show your genuine interest but also help you align your answers with their goals.
✨Craft Your Storytelling Skills
As a National PR Officer, storytelling is key. Prepare examples of how you've successfully crafted compelling narratives in previous roles. Think about specific campaigns or press releases you've worked on and be ready to discuss the impact they had on public perception.
✨Showcase Your Media Relations Experience
Highlight your experience in media relations during the interview. Be prepared to discuss how you've engaged with journalists and managed media inquiries. Share specific instances where your efforts led to positive coverage or enhanced a brand's image.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and ability to handle crises. Think about potential risks the RBL might face and how you would proactively address them. This will demonstrate your strategic thinking and readiness to maintain their positive public image.
