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- Tasks: Drive user engagement and manage in-app communications while analysing user data.
- Company: Join a fast-growing SaaS company in the fitness and leisure industry.
- Benefits: Enjoy a performance bonus, flexible hybrid work, and clear career progression.
- Why this job: Be part of a supportive team where your creativity and data skills can shine.
- Qualifications: Data-driven, organised, and experienced with customer engagement tools.
- Other info: Ideal for those passionate about personal growth in a dynamic environment.
The predicted salary is between 28000 - 39200 £ per year.
Location: Hybrid (UK)
Reports to: Marketing Manager
Salary: from £28k
We are an ambitious, fast-growing SaaS company in the fitness and leisure industry, dedicated to delivering innovative software solutions that empower businesses to succeed. As we continue to scale, we’re looking for a proactive and adaptable Product Marketing Executive to join our thriving marketing team. This is a varied, hands-on role offering real opportunity for personal and professional development in a collaborative, forward-thinking environment.
Role Overview: As a Product Marketing Executive, you will play a key role in driving user engagement and ensuring an outstanding in-app experience. You’ll manage in-app communications, analyse user data to uncover insights, and report on campaign performance. You will also be responsible for keeping our user help content accurate and up-to-date, helping users get the most out of our platform. This is an exciting opportunity for someone who is both data-oriented and creative, and who is looking to grow their career within a supportive and ambitious team.
Key Responsibilities:
- Plan, create, and manage in-app messaging to users using tools such as Intercom, Userpilot, or similar platforms.
- Monitor, analyse, and report on marketing campaign performance, presenting actionable insights to the wider team.
- Analyse user behaviour and engagement patterns to help inform product and marketing strategies.
- Update, create, and maintain user help articles and support content to ensure clarity, accuracy, and ease of use.
- Collaborate closely with Product, Customer Success, and Sales teams to ensure a consistent and impactful user communication experience.
- Assist the Marketing Manager with broader marketing initiatives as required.
About You:
- Data-driven and analytical, with a strong ability to interpret and act on user behaviour insights.
- Experienced with customer engagement tools such as Intercom, Userpilot, HubSpot, or similar platforms.
- Exceptional attention to detail and strong written communication skills.
- Highly organised, proactive, and comfortable managing multiple projects simultaneously.
- Enthusiastic about learning, developing new skills, and contributing to a growing business.
Desirable Experience:
- Experience working within a SaaS or software business, ideally in the fitness or health industries.
- Understanding of customer journey mapping and lifecycle marketing strategies.
- Familiarity with A/B testing for messaging and user communications.
What We Offer:
- Company performance bonus scheme
- An opportunity to make a real impact within a dynamic and growing company.
- Clear development and progression opportunities.
- Supportive and ambitious team culture.
- Flexible hybrid working arrangement to promote work-life balance.
Product Marketing Executive employer: ClubRight Ltd
Contact Detail:
ClubRight Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Executive
✨Tip Number 1
Familiarise yourself with the tools mentioned in the job description, like Intercom and Userpilot. Having hands-on experience or even a basic understanding of these platforms will show us that you're proactive and ready to hit the ground running.
✨Tip Number 2
Demonstrate your analytical skills by preparing examples of how you've used data to drive marketing decisions in the past. We love candidates who can turn insights into actionable strategies, so be ready to discuss specific instances.
✨Tip Number 3
Showcase your creativity by thinking of innovative ways to engage users through in-app messaging. Consider drafting a few ideas or concepts that could enhance user experience, as this will highlight your enthusiasm for the role.
✨Tip Number 4
Network with professionals in the SaaS and fitness industries. Engaging with others in these fields can provide you with valuable insights and connections that may help you stand out during the selection process.
We think you need these skills to ace Product Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, particularly within SaaS or the fitness industry. Emphasise your analytical skills and any experience with customer engagement tools like Intercom or Userpilot.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention specific examples of how you've driven user engagement or improved in-app experiences in previous roles.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to inform marketing strategies. Discuss any experience you have with A/B testing or analysing user behaviour to demonstrate your data-driven mindset.
Highlight Collaboration Experience: Since the role involves working closely with various teams, mention any past experiences where you've collaborated with product, customer success, or sales teams. This will show your ability to work in a team-oriented environment.
How to prepare for a job interview at ClubRight Ltd
✨Showcase Your Data Skills
As a Product Marketing Executive, you'll need to demonstrate your ability to analyse user data. Be prepared to discuss specific examples of how you've used data to drive marketing decisions or improve user engagement in previous roles.
✨Familiarise Yourself with Tools
Since the role involves using tools like Intercom and Userpilot, make sure you have a good understanding of these platforms. If possible, mention any relevant experience you have with similar customer engagement tools during the interview.
✨Highlight Your Creativity
This position requires a blend of analytical and creative skills. Prepare to share examples of how you've successfully created engaging in-app messaging or marketing campaigns that resonated with users.
✨Demonstrate Team Collaboration
Collaboration is key in this role. Be ready to discuss how you've worked with cross-functional teams in the past, particularly with Product, Customer Success, or Sales, to achieve common goals and enhance user communication.
