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For Companies At a Glance
- Tasks: Drive brand awareness and generate leads for a leading fishing club software.
- Company: Join Clubmate, the top membership management software for fishing enthusiasts.
- Benefits: Earn £30,000 plus performance bonuses, with flexible remote working.
- Why this job: Make a real impact in the angling industry while doing what you love.
- Qualifications: Passion for fishing, strong writing skills, and entrepreneurial mindset required.
- Other info: Opportunity for career growth and potential global expansion.
The predicted salary is between 30000 - 40000 £ per year.
Location: Remote (UK-based) | Salary: £30,000 + performance bonus | Reports to: ClubRight UK Marketing Manager
About Clubmate
Clubmate is the UK's market-leading membership management software for fishing clubs, angling associations, and fisheries. We work with over 350 clubs and fisheries across the UK, helping them manage memberships, process payments, issue permits, and communicate with their members. We're a small, dedicated team—and we're all passionate anglers. That shared love for the sport shapes everything we do, from how we build our product to how we support our customers. It's why our retention rates are exceptional and why clubs trust us to help them grow. Clubmate is part of the ClubRight family, a membership management software business serving gyms, fitness clubs, martial art schools, and sports organisations across the UK and Ireland.
The Opportunity
This is a rare opportunity to own the marketing function for an established, market-leading business in the angling industry. You'll be our first dedicated marketing hire, responsible for increasing brand awareness, expanding our audience, and driving a consistent pipeline of leads. You'll work closely with our Clubmate UK General Manager to ensure messaging is accurate, marketing activity is planned effectively, and leads are delivered. You'll report to the ClubRight UK Marketing Manager, who heads up marketing for our sister company and will provide guidance and support. This is a hands-on role with real autonomy. You'll have access to freelancers where needed, and new marketing initiatives are welcomed, as long as they align with our growth goals. Long-term, there's potential to help Clubmate expand globally as we grow. It's ideal for someone with an entrepreneurial mindset who's on an upward curve in their career and wants to make a tangible impact.
What You'll Do
- Increase brand awareness and drive leads.
- Expand Clubmate's audience through SEO, social media, events, partnerships, and other relevant campaigns.
- Grow and manage partnerships with federations, regional angling bodies, tackle trade contacts, and other key partners.
- Refine our messaging and positioning to sharpen how we communicate our value proposition to the market.
- Own and grow our social channels, creating engaging content that builds credibility and drives traffic back to our site.
- Manage our website and optimise for conversions, improving the visitor journey from landing page to demo request or enquiry.
- Create compelling content, coordinating case studies, success stories, blog posts, and guides.
Who You Are
- You're a passionate angler.
- You're commercially minded and understand that marketing exists to generate business.
- You have an entrepreneurial mindset, spotting opportunities and taking initiative.
- You can write well, producing clear, persuasive copy.
- You're comfortable with WordPress, able to manage and improve a WordPress site day-to-day.
- You're happy to travel occasionally for trade shows, federation meetings, and customer visits.
Nice to Have
- Experience with HubSpot or similar marketing automation and CRM platforms.
- Previous B2B or SaaS marketing experience.
- Existing contacts within angling federations or the tackle trade.
- Experience managing social media for a brand.
- Familiarity with Google Analytics and SEO tools.
What We Offer
- £30,000 base salary with performance bonus tied to lead generation and customer acquisition (OTE £35,000–£40,000).
- Remote working with flexibility—we care about results, not hours at a desk.
- The chance to own marketing for the market leader in fishing club software.
- Real influence, real impact, and room to grow as we scale.
- A product people genuinely love, with exceptional retention rates.
- A team that shares your passion for angling.
- Long-term potential to help take Clubmate global.
How to Apply
Upload your CV and provide a short note explaining why you're the right person for this role. Tell us about your connection to angling and what you'd do in your first 90 days to start generating leads.
Growth Marketing Manager in London employer: Clubmate Limited
Contact Detail:
Clubmate Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager in London
✨Tip Number 1
Get to know the company inside out! Research Clubmate and its mission, values, and products. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own stories. Think about how your skills align with the role and be ready to share specific examples of your past successes.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Growth Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Angling: We want to see your love for fishing shine through in your application. Share your personal experiences and how they connect to the role. This will help us understand why you're a great fit for our team!
Tailor Your CV and Cover Note: Make sure your CV highlights relevant experience, especially in marketing and lead generation. In your cover note, explain why you’re the right person for this role and what you’d do in your first 90 days to start generating leads.
Keep It Clear and Concise: When writing your application, avoid jargon and fluff. We appreciate clear, persuasive copy that gets straight to the point. Remember, we’re looking for someone who can communicate effectively with our audience!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Clubmate Limited
✨Know Your Angling Stuff
Since Clubmate is all about fishing, make sure you brush up on your angling knowledge. Be ready to discuss your personal experiences with fishing and how they relate to the role. This will show your passion and help you connect with the team.
✨Showcase Your Marketing Skills
Prepare specific examples of past marketing campaigns you've worked on, especially those that drove leads or increased brand awareness. Highlight your experience with SEO, social media, and content creation, as these are key for this role.
✨Demonstrate Your Entrepreneurial Mindset
Think about ways you can contribute to Clubmate's growth. Come prepared with ideas for new marketing initiatives or partnerships that could expand their audience. This shows you're proactive and ready to take ownership of the marketing function.
✨Be Ready to Discuss Metrics
Since you'll be measured on leads and revenue, be prepared to talk about how you've tracked and improved marketing performance in the past. Familiarise yourself with relevant metrics and be ready to explain how you can apply this knowledge to Clubmate.
