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For Companies At a Glance
- Tasks: Lead innovative marketing campaigns and engage with fashion influencers to elevate our brand.
- Company: Lavish Alice, a chic ready-to-wear label focused on unforgettable moments.
- Benefits: Generous leave, flexible hours, staff discounts, and a vibrant work culture.
- Why this job: Join a dynamic team and shape the future of fashion marketing.
- Qualifications: 4+ years in fashion marketing with strong social media and copywriting skills.
- Other info: Enjoy a creative environment with opportunities for growth and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
About Lavish Alice
Lavish Alice is a refined ready-to-wear label where statement dressing takes centre stage. Big occasions are at the heart of everything we do; bridal showers, wedding guest dressing, Ladies Day, we’re here for those unforgettable moments. From initial sketch to final stitch, our pieces are crafted with couture inspired techniques, expert tailoring, and luxurious, artisanal fabrics. Designed to last a lifetime, our garments are heirloom-worthy investments in quiet luxury.
Role Summary
We’re looking for a dynamic, strategic, and hands-on Marketing Manager to support the amplification of Lavish Alice’s brand presence across the digital landscape - blending aspirational storytelling with social, PR, and performance marketing to drive global visibility. This role is perfect for someone who lives and breathes fashion, is plugged into the pulse of pop culture, and knows how to spark meaningful digital conversations that translate into real-world brand engagement. You’ll play a pivotal role in shaping and executing full-funnel marketing strategies, from social and influencer marketing to campaign launches, content planning, and brand partnerships. Reporting into senior leadership, you’ll directly influence Lavish Alice’s growth and global brand impact.
Key Responsibilities
- Marketing Strategy & Campaigns
- Plan and execute integrated marketing campaigns aligned with key product launches, trading goals, and seasonal moments.
- Manage campaign calendars, ensuring cohesive messaging across social, email, paid, influencer, PR, and onsite channels.
- Collaborate cross-functionally with design, creative, and digital teams to align marketing with commercial priorities.
- Track performance and customer behaviour, adapting strategies in real time to drive traffic and conversion.
- Social Media & Content
- Own and execute the social media strategy across Instagram, TikTok, Facebook, Pinterest, and emerging platforms.
- Develop compelling content ideas that reflect our brand DNA and tap into cultural trends.
- Collaborate with the creative team to produce on-brand assets that engage and convert.
- Lead community management and ensure a consistent, engaging brand voice.
- Monitor platform trends, algorithm changes, and competitor activity.
- Manage and support in-house and external content shoots.
- Analyse performance and deliver weekly reports with actionable insights.
- Influencer Marketing & PR
- Own the influencer relationship lifecycle from outreach to gifting and reporting.
- Build and maintain relationships with influencers, stylists, and media contacts aligned with our brand values.
- Manage product seeding and PR gifting campaigns, ensuring timely and impactful execution around key brand moments.
- Coordinate influencer and PR events, ensuring strategic guest lists and maximum coverage.
- Support press and celebrity stylist outreach for red carpet and TV opportunities.
- Assist with crafting press releases and brand-aligned copy for product launches and campaigns.
- Track influencer performance across engagement, conversion, and ROI metrics.
- Copywriting & Digital Support
- Write elevated, on-brand copy for captions, blog posts, product descriptions, and email content.
- Ensure all content reflects Lavish Alice’s sophisticated, confident tone of voice.
- Optimise content for SEO to improve organic visibility and reach.
- Collaborate with the CRM team on targeted, high-performing email campaigns.
- Work with performance marketing teams to align organic and paid strategies.
- Support SEO and digital marketing alignment across all touchpoints.
- Reporting & Insights
- Use performance insights across campaigns, influencers, and channels to inform data-led decisions.
- Monitor campaign KPIs such as traffic, engagement, conversions, and ROI to assess effectiveness.
- Produce weekly and monthly reports for senior leadership with clear, actionable recommendations.
Who You Are
- 4+ years’ experience in a fashion marketing role.
- Background in e-commerce or DTC, ideally with Shopify experience.
- Ability to set, monitor, and achieve clear KPIs that align marketing efforts with business objectives.
- Deep understanding of fashion, social media trends, and influencer culture.
- Experience managing campaigns end-to-end from ideation to execution and performance tracking.
- Highly creative with a strong eye for aesthetics and detail.
- Excellent copywriting and storytelling skills with a confident, refined tone.
- Commercially minded with a strong understanding of ROI, working to clear KPIs to drive marketing decisions that balance creativity with measurable business impact.
- Strong communicator, collaborating cross-functionally across design, creative, merch & e-comm.
What’s on offer?
- Bi-annual bonus scheme.
- Extra day off for your birthday.
- 25 days of annual leave (plus bank holidays).
- Flexible working hours around core hours of 10-4.
- 40% staff discount across Club L London and Lavish Alice products.
- Enhanced pension contribution.
- Sick pay.
- Enhanced maternity policy.
- Healthcare Cashplan.
- Free onsite gym.
- Free snacks, drinks & treats.
- Social events.
Marketing Manager - Lavish Alice in Stretford employer: Club L London
Contact Detail:
Club L London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Lavish Alice in Stretford
✨Tip Number 1
Get your networking game on! Connect with people in the fashion industry, especially those who work at Lavish Alice or similar brands. Attend events, join online forums, and don’t be shy to slide into DMs on LinkedIn. You never know who might help you land that interview!
✨Tip Number 2
Show off your passion for fashion! When you get the chance to chat with someone from Lavish Alice, make sure to share your insights on current trends and how they relate to the brand. This will show them you’re not just another candidate, but someone who truly gets their vibe.
✨Tip Number 3
Prepare for interviews like a pro! Research Lavish Alice’s recent campaigns and think about how you can contribute to their marketing strategies. Bring fresh ideas to the table and be ready to discuss how you can amplify their brand presence across digital platforms.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Lavish Alice team. Let’s make it happen!
We think you need these skills to ace Marketing Manager - Lavish Alice in Stretford
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for fashion shine through! We want to see how you connect with our brand and the moments we celebrate. Share your thoughts on current trends or your favourite Lavish Alice pieces to make your application stand out.
Tailor Your Experience: Make sure to highlight your relevant experience in fashion marketing. We’re looking for someone who can manage campaigns from start to finish, so give us examples of your past successes and how they align with what we do at Lavish Alice.
Be Creative with Your Copy: Since this role involves a lot of copywriting, show off your skills! Use engaging language that reflects our sophisticated tone. Whether it’s your email content or social media strategy, let your creativity flow and demonstrate how you can elevate our brand voice.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, it shows you’re keen to be part of the Lavish Alice family!
How to prepare for a job interview at Club L London
✨Know Your Brand Inside Out
Before the interview, dive deep into Lavish Alice's brand ethos, their latest collections, and their target audience. Understanding their unique selling points and how they position themselves in the fashion market will help you articulate how your marketing strategies can amplify their presence.
✨Showcase Your Campaign Successes
Prepare to discuss specific marketing campaigns you've managed in the past. Highlight your role, the strategies you implemented, and the measurable outcomes. This will demonstrate your ability to drive results and align with Lavish Alice’s goals of increasing visibility and engagement.
✨Be Trend-Savvy
Stay updated on current fashion trends, social media dynamics, and influencer culture. Bring examples of how you've leveraged these trends in previous roles to create impactful marketing strategies. This shows that you’re not just a marketer but someone who lives and breathes fashion.
✨Prepare Thoughtful Questions
At the end of the interview, have a few insightful questions ready about Lavish Alice’s future marketing plans or how they measure campaign success. This not only shows your genuine interest in the role but also your strategic thinking and desire to contribute meaningfully.