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For Companies At a Glance
- Tasks: Manage and optimise Google Ads campaigns to drive customer acquisition and sales growth.
- Company: Join Club L London, a forward-thinking online retailer redefining accessible luxury for women.
- Benefits: Enjoy flexible hours, a choice of laptop, generous leave, and a 40% staff discount.
- Why this job: Be part of a dynamic team that values collaboration, creativity, and continuous learning in digital marketing.
- Qualifications: 2-3 years experience in paid search, strong analytical skills, and a passion for fashion retail.
- Other info: Work in a vibrant culture with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
About us
Club L London are the next-generation online retailer refining accessible luxury for forward-thinking women worldwide. Delivering timeless and trend-oriented styles in sizes 4-20 for every life moment, we design proudly in-house in the UK; with premium quality, exceptional fit and affordable style at the forefront.
Collaboration, communication and curiosity drive our extraordinary workforce – an ambitious team of diverse, experienced and up-and-coming talents that we think you\’d fit right into.
A role at Club L is more than a job, it\’s a lifestyle for the innovative, inspired and intuitive thinker.
The Role
The Senior Paid Search Executive will be responsible for delivering and optimising all Google Ads campaigns. Reporting to our Digital Marketing Manager, you will be accountable for managing our paid search channels to an agreed cost of sale, with a focus on driving efficient traffic to acquire new customers which successfully contributes to sales performance and growth.
You will work on multiple accounts across the dedicated territories of sites, supporting the Digital Marketing Manager with the strategy and execution in-platform.
Roles and Responsibilities
- Accountable for delivering and optimising Paid Search campaigns, ensuring they are fully optimised in order to achieve performance targets, within an agreed budget.
- Outline and drive the strategic direction of Paid Search for each account with support from the Digital Marketing Manager.
- Support the building and presentation of incremental spend proposals to highlight opportunities across each account.
- Performance Analysis & Reporting: Track and analyse KPIs (CPC, CPA, CTR, ROAS, etc.) providing weekly and monthly reports with actionable insights and recommendations.
- Contribute to a test and learn environment with your own hypothesis and accurate methodology.
- Budget Management: Oversee daily budgets, ensuring efficient allocation of spend across campaigns to maximise ROI
- Keyword Research: Identify relevant keywords, target audiences to drive conversions.
- Collaborate with the wider marketing team to ensure an integrated digital marketing approach.
- Continue to develop your PPC knowledge to ensure you\’re at the forefront of the industry and always aware of the latest tactics & best practices
About You
- Have 2-3 years of experience within a similar role
- Strong analytical skills and the ability to manipulate data to produce actionable insights.
- Experienced with optimisation, testing, tracking and measurement.
- Highly numerate and commercially aware.
- Good time management with the ability to manage multiple projects at one given time.
- Excellent organisation and communication skills
- Worked previously with third party bidding/optimisation software
- Experience managing campaigns at various budget levels
- Experience working within a retail brand, preferably within the fashion sector (desired)
- Understand the full digital marketing mix.
What\’s on offer?
- Choice of Mac or Windows laptop with dual-screen setup
- Bi-annual bonus scheme
- 25 days of annual leave (plus bank holidays)
- Extra day off for your birthday
- Flexible working hours around core hours of 10-4
- 40% staff discount across Club L and Lavish Alice products
- A collaborative and mission-driven team culture
- Cycle to work scheme
- Healthcare Cashplan
- Free onsite gym
- Enhanced pension contribution
- Enhanced maternity and sick pay
- Free snacks, drinks & treats
- Social events
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Senior Paid Search Executive employer: Club L London
Contact Detail:
Club L London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Search Executive
✨Tip Number 1
Familiarise yourself with the latest trends in paid search and Google Ads. This will not only help you understand the role better but also allow you to discuss innovative strategies during your interview.
✨Tip Number 2
Prepare to showcase your analytical skills by bringing examples of how you've used data to drive campaign performance. Be ready to discuss specific KPIs you've tracked and how your insights led to actionable changes.
✨Tip Number 3
Network with professionals in the digital marketing space, especially those who have experience in retail or fashion. This can provide you with valuable insights and potentially even referrals for the position.
✨Tip Number 4
Demonstrate your understanding of budget management by preparing a mock budget allocation plan for a hypothetical campaign. This shows initiative and gives you a practical topic to discuss during your interview.
We think you need these skills to ace Senior Paid Search Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid search and digital marketing. Emphasise your analytical skills and any specific achievements related to Google Ads campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the fashion industry and how your skills align with Club L's mission. Mention your experience with budget management and performance analysis to demonstrate your fit for the role.
Showcase Your Analytical Skills: Provide examples of how you've used data to drive decisions in previous roles. Highlight specific KPIs you've tracked and how your insights led to improved campaign performance.
Research Club L London: Familiarise yourself with Club L's brand values, target audience, and recent marketing campaigns. This knowledge will help you tailor your application and show your genuine interest in the company.
How to prepare for a job interview at Club L London
✨Showcase Your Analytical Skills
As a Senior Paid Search Executive, you'll need strong analytical skills. Be prepared to discuss how you've used data to drive decisions in previous roles. Bring examples of KPIs you've tracked and how your insights led to improved campaign performance.
✨Demonstrate Your Knowledge of PPC
Make sure you’re up-to-date with the latest PPC trends and best practices. Discuss any recent changes in Google Ads that you’ve implemented or are aware of. This shows your commitment to staying at the forefront of the industry.
✨Prepare for Budget Management Questions
Since budget management is a key responsibility, be ready to talk about your experience overseeing budgets. Share specific examples of how you allocated spend across campaigns to maximise ROI and the results you achieved.
✨Emphasise Collaboration Skills
Collaboration is crucial in this role. Prepare to discuss how you've worked with other teams in the past, particularly in a digital marketing context. Highlight any successful projects where teamwork led to significant outcomes.
