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- Tasks: Lead social media strategy and manage a creative team to drive brand engagement.
- Company: Join Club L London, a forward-thinking online fashion retailer.
- Benefits: Enjoy flexible hours, 25 days leave, and a generous staff discount.
- Why this job: Be at the forefront of fashion trends and make a real impact on our global community.
- Qualifications: Experience in social media strategy and a passion for fashion and culture.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
About us Club L London is the next-generation online fashion retailer for the forward-thinking woman. Conceptualised and crafted in-house and abroad, we specialise in accessible luxury and unique designs of unrivalled quality to flatter all figures. From prom to occasion, am to pm, maternity, bridal and more, we deliver an engaging customer experience that connects our global community of diverse consumers, international fashion influencers and content creators with new and exciting collections dropping each week.
The Role The Social Media Manager will play a pivotal role in developing and leading Club L London's global campaign and social strategy, managing and overseeing the social and content team. Working closely with the Head of Marketing and Brand Director, you will help define overall strategy while delivering best-in-class campaign rollouts across all social touchpoints, maximising reach, engagement, and impact, and driving the Club L brand vision forward. Immersed in social trends, fashion, and platform innovation, you will continuously develop fresh, creative ideas that keep Club L industry-leading. You will thrive in a fast-paced environment, collaborate cross-functionally, and communicate clearly. With a creative, solution-focused mindset, you will engage in cultural conversations, respond quickly to trends, and use social listening to gain deeper audience insight.
Roles and Responsibilities
- Develop and deliver the brand's social media strategy, setting clear KPIs relevant to each channel aligned to brand and commercial objectives, including follower growth, engagement, and reach.
- Lead social activity across key platforms including Instagram, TikTok, Facebook, Pinterest, YouTube, and Snapchat, while continuously identifying new and emerging opportunities.
- Conceptualise innovative, social-first concepts that complement Club L's wider campaigns, building on the initial concept but giving them a social first approach.
- Mapping out these campaigns across each social channel in line with the brand vision and campaign strategy and managing end to end.
- Monitor, analyse, and report on social performance using tools such as Google Analytics and native platform insights, identifying successes and areas for optimisation.
- Research benchmarks, customer behaviour, platform developments, digital technologies, and competitor activity to inform planning, maximise ROI, and keep the brand at the forefront.
- Identify and implement new ideas and growth initiatives to drive follower growth, develop brand awareness, increase reach among our community and engagement per post.
- Maximise trading and growth opportunities across international territories.
- Lead the creation of reactive, trend-led content in response to cultural and viral moments, ensuring fast and effective execution through internal creation and outreach.
- Source, develop, and deliver commercially driven brand partnerships.
- Work closely with Outreach, Brand, PR, Customer Services, and wider teams to deliver consistent, high-quality content.
- Act as a brand guardian across all social channels, ensuring a consistent tone of voice aligned with brand guidelines.
- Collaborate cross-functionally with Marketing, Creative, Merchandising, and E-commerce teams.
- Lead and develop the social media team, setting clear objectives, development plans, and processes.
More about you
- Proven experience developing and executing social strategies focused on brand awareness, community building, engagement, and follower growth.
- Strong experience delivering high-impact campaign rollouts across multiple social touchpoints.
- Highly creative with a strong aesthetic eye and a clear passion for fashion, culture, and social media.
- Comfortable operating at strategic, tactical, and operational levels.
- Strong project and campaign management skills, underpinned by an analytical approach to performance metrics.
- Excellent editing skills across short-form video, Reels, and production apps.
- Collaborative, proactive, creative thinker with the ability to build strong relationships.
- Experience within premium brands or agency environments preferred.
- Proven experience managing and developing teams, with strong workflow and process implementation.
- Excellent communication skills with an inspiring, inclusive leadership style.
What's on offer?
- Bi-annual bonus scheme
- 25 days of annual leave (plus bank holidays)
- Extra day off for your birthday
- Flexible working hours around core hours of 10-4
- Cycle to work scheme
- 40% staff discount across Club L and Lavish Alice products
- Healthcare Cashplan
- Free onsite gym
- Enhanced pension contribution
- Enhanced maternity and sick pay
- Free snacks, drinks & treats
- Social events
Social Media Manager in Manchester employer: Club L London
Contact Detail:
Club L London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager in Manchester
✨Tip Number 1
Get your social media game on point! Before applying, make sure your own social profiles reflect the creativity and style that Club L London embodies. Show off your skills by sharing content that resonates with their brand vibe.
✨Tip Number 2
Network like a pro! Connect with current employees or industry peers on platforms like LinkedIn. A friendly chat can give you insider info about the company culture and what they’re really looking for in a Social Media Manager.
✨Tip Number 3
Prepare for the interview by diving deep into Club L's recent campaigns. Be ready to discuss how you would elevate their social strategy and bring fresh ideas to the table. Show them you’re not just a fan, but a strategic thinker!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Club L family. Let’s get you that dream job!
We think you need these skills to ace Social Media Manager in Manchester
Some tips for your application 🫡
Show Your Passion for Fashion: When writing your application, let your love for fashion and social media shine through. Share examples of how you've engaged with trends and created content that resonates with audiences. We want to see your unique style and creativity!
Tailor Your Strategy: Make sure to align your experience with the specific responsibilities mentioned in the job description. Highlight your past successes in developing social media strategies and how they contributed to brand growth. This will show us you understand what we're looking for.
Be Data-Driven: Don’t forget to mention your analytical skills! Talk about how you've used tools like Google Analytics to measure campaign performance and optimise strategies. We love candidates who can back up their creative ideas with solid data.
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to maintain professionalism in your application. Share your personality but keep it relevant to the role. And hey, apply through our website to make sure your application gets to us directly!
How to prepare for a job interview at Club L London
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of platforms like Instagram, TikTok, and Facebook. Familiarise yourself with their algorithms and how they impact engagement, as this will show your potential employer that you’re not just a user but a strategist.
✨Showcase Your Creativity
Prepare to discuss innovative social-first concepts you've developed in the past. Bring examples of campaigns that highlight your creative flair and how they aligned with brand objectives. This is your chance to demonstrate your aesthetic eye and passion for fashion!
✨Data-Driven Mindset
Be ready to talk about how you’ve used analytics tools like Google Analytics to monitor social performance. Discuss specific metrics you’ve improved and how you’ve adapted strategies based on data insights. This shows you can blend creativity with analytical thinking.
✨Collaboration is Key
Highlight your experience working cross-functionally with teams like Marketing, PR, and Creative. Share examples of how you’ve built strong relationships and led teams to achieve common goals. This will demonstrate your ability to thrive in a fast-paced environment and your inclusive leadership style.
