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- Tasks: Lead innovative marketing strategies and campaigns for a luxury fashion brand.
- Company: Lavish Alice, a chic ready-to-wear label focused on unforgettable moments.
- Benefits: Generous leave, flexible hours, staff discounts, and wellness perks.
- Why this job: Join a dynamic team and shape the future of fashion marketing.
- Qualifications: 4+ years in fashion marketing with strong social media and influencer skills.
- Other info: Exciting opportunities for creativity and collaboration in a vibrant environment.
The predicted salary is between 36000 - 60000 £ per year.
About Lavish Alice
Lavish Alice is a refined ready-to-wear label where statement dressing takes centre stage. Big occasions are at the heart of everything we do; bridal showers, wedding guest dressing, Ladies Day, we’re here for those unforgettable moments. From initial sketch to final stitch, our pieces are crafted with couture inspired techniques, expert tailoring, and luxurious, artisanal fabrics. Designed to last a lifetime, our garments are heirloom-worthy investments in quiet luxury.
Role Summary
We’re looking for a dynamic, strategic, and hands-on Marketing Manager to support the amplification of Lavish Alice’s brand presence across the digital landscape - blending aspirational storytelling with social, PR, and performance marketing to drive global visibility. This role is perfect for someone who lives and breathes fashion, is plugged into the pulse of pop culture, and knows how to spark meaningful digital conversations that translate into real-world brand engagement. You’ll play a pivotal role in shaping and executing full-funnel marketing strategies, from social and influencer marketing to campaign launches, content planning, and brand partnerships. Reporting into senior leadership, you’ll directly influence Lavish Alice’s growth and global brand impact.
Marketing Strategy & Campaigns
- Plan and execute integrated marketing campaigns aligned with key product launches, trading goals, and seasonal moments.
- Manage campaign calendars, ensuring cohesive messaging across social, email, paid, influencer, PR, and onsite channels.
- Collaborate cross-functionally with design, creative, and digital teams to align marketing with commercial priorities.
- Track performance and customer behaviour, adapting strategies in real time to drive traffic and conversion.
Social Media & Content
- Own and execute the social media strategy across Instagram, TikTok, Facebook, Pinterest, and emerging platforms.
- Develop compelling content ideas that reflect our brand DNA and tap into cultural trends.
- Collaborate with the creative team to produce on-brand assets that engage and convert.
- Lead community management and ensure a consistent, engaging brand voice.
- Monitor platform trends, algorithm changes, and competitor activity.
- Manage and support in-house and external content shoots.
- Analyse performance and deliver weekly reports with actionable insights.
Influencer Marketing & PR
- Own the influencer relationship lifecycle from outreach to gifting and reporting.
- Build and maintain relationships with influencers, stylists, and media contacts aligned with our brand values.
- Manage product seeding and PR gifting campaigns, ensuring timely and impactful execution around key brand moments.
- Coordinate influencer and PR events, ensuring strategic guest lists and maximum coverage.
- Support press and celebrity stylist outreach for red carpet and TV opportunities.
- Assist with crafting press releases and brand-aligned copy for product launches and campaigns.
- Track influencer performance across engagement, conversion, and ROI metrics.
Copywriting & Digital Support
- Write elevated, on-brand copy for captions, blog posts, product descriptions, and email content.
- Ensure all content reflects Lavish Alice’s sophisticated, confident tone of voice.
- Optimise content for SEO to improve organic visibility and reach.
- Collaborate with the CRM team on targeted, high-performing email campaigns.
- Work with performance marketing teams to align organic and paid strategies.
- Support SEO and digital marketing alignment across all touchpoints.
Reporting & Insights
- Use performance insights across campaigns, influencers, and channels to inform data-led decisions.
- Monitor campaign KPIs such as traffic, engagement, conversions, and ROI to assess effectiveness.
- Produce weekly and monthly reports for senior leadership with clear, actionable recommendations.
Who You Are
- 4+ years’ experience in a fashion marketing role.
- Background in e-commerce or DTC, ideally with Shopify experience.
- Ability to set, monitor, and achieve clear KPIs that align marketing efforts with business objectives.
- Deep understanding of fashion, social media trends, and influencer culture.
- Experience managing campaigns end-to-end from ideation to execution and performance tracking.
- Highly creative with a strong eye for aesthetics and detail.
- Excellent copywriting and storytelling skills with a confident, refined tone.
- Commercially minded with a strong understanding of ROI, working to clear KPIs to drive marketing decisions that balance creativity with measurable business impact.
- Strong communicator, collaborating cross-functionally across design, creative, merch & e-comm.
What’s on offer
- Bi-annual bonus scheme.
- Extra day off for your birthday.
- 25 days of annual leave (plus bank holidays).
- Flexible working hours around core hours of 10-4.
- 40% staff discount across Club L London and Lavish Alice products.
- Enhanced pension contribution.
- Sick pay.
- Enhanced maternity policy.
- Healthcare Cashplan.
- Free onsite gym.
- Free snacks, drinks & treats.
- Social events.
Marketing Manager - Lavish Alice in Manchester employer: Club L London
Contact Detail:
Club L London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Lavish Alice in Manchester
✨Tip Number 1
Get your networking game on! Connect with people in the fashion industry, especially those who work at Lavish Alice or similar brands. Attend events, join online forums, and don’t be shy to slide into DMs on social media. You never know who might help you land that interview!
✨Tip Number 2
Show off your passion for fashion! When you get the chance to chat with someone from Lavish Alice, make sure to share your insights on current trends and how they relate to the brand. This will show them you’re not just another candidate, but someone who truly understands their vibe.
✨Tip Number 3
Prepare for interviews like a pro! Research Lavish Alice’s recent campaigns and think about how you can contribute to their marketing strategies. Bring fresh ideas to the table and be ready to discuss how you can amplify their brand presence across digital platforms.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Lavish Alice family. Let’s make it happen!
We think you need these skills to ace Marketing Manager - Lavish Alice in Manchester
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for fashion shine through! Share your experiences and how they connect to Lavish Alice's ethos of statement dressing and unforgettable moments. We want to see that you live and breathe the industry!
Tailor Your Application: Just like our garments, your application should be tailored to fit the role perfectly. Highlight your relevant experience in marketing, especially in e-commerce or DTC, and make sure to align your skills with the key responsibilities mentioned in the job description.
Be Creative with Your Copy: Since this role involves a lot of copywriting, show us your flair for words! Craft engaging and on-brand content in your application that reflects Lavish Alice's sophisticated tone. This is your chance to demonstrate your storytelling skills right from the start!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on being part of the Lavish Alice family!
How to prepare for a job interview at Club L London
✨Know Your Fashion
Make sure you’re up to speed with the latest fashion trends and Lavish Alice's unique style. Familiarise yourself with their recent collections and think about how you can contribute to their brand narrative. This will show your passion for the industry and your understanding of what makes Lavish Alice stand out.
✨Prepare Your Marketing Strategies
Come prepared with specific marketing strategies that align with Lavish Alice’s goals. Think about how you would approach social media campaigns, influencer partnerships, and content creation. Be ready to discuss how you would measure success and adapt strategies based on performance data.
✨Showcase Your Creativity
Since this role requires a strong creative flair, be ready to share examples of your past work that highlight your creativity and attention to detail. Whether it’s a campaign you’ve led or content you’ve created, having tangible examples will help demonstrate your capabilities.
✨Engage in Meaningful Conversations
During the interview, engage in discussions about pop culture and current events in the fashion world. Show that you can spark meaningful conversations that resonate with the brand’s audience. This will illustrate your ability to connect with customers and drive engagement through storytelling.
