At a Glance
- Tasks: Drive customer engagement through innovative CRM campaigns across multiple channels.
- Company: Join Club L London, a forward-thinking online fashion retailer.
- Benefits: Enjoy flexible hours, generous leave, and a 40% staff discount.
- Other info: Collaborative environment with exciting career growth opportunities.
- Why this job: Be part of a dynamic team shaping the future of fashion marketing.
- Qualifications: Experience with email marketing platforms and strong analytical skills.
The predicted salary is between 45000 - 55000 £ per year.
About Us
Club L London is the next-generation online fashion retailer for the forward-thinking woman. Conceptualised and crafted in-house and abroad, we specialise in accessible luxury and designs of unrivalled quality that flatter all figures. From prom to occasion, maternity, bridal, and beyond, we deliver an elevated shopping experience that connects our global community of trend-setting consumers, influencers, and content creators with fresh collections dropping weekly.
The Role
We’re looking for an ambitious, detailed CRM executive with experience working in a fast-paced environment to join the team and support the global delivery of CRM campaigns across Email, SMS, Push and WhatsApp. You’ll play a pivotal role in driving channel growth and customer engagement through insight-led, targeted campaigns that showcase brand identity and channel best practice.
Key Responsibilities
- Work closely with eCommerce, Graphics and Creative teams to brief and develop engaging campaign concepts that align with key trading moments, product launches, seasonal trends, localisation and stock availability.
- Support the planning, building and scheduling of Email, SMS, Push and WhatsApp campaigns, ensuring all communications are accurate, relevant and timely.
- Assist with the development and implementation of segmentation strategies to ensure campaigns are suitably targeted and personalised to maximise engagement and conversion.
- Plan and execute A/B testing initiatives across creative, content, messaging and targeting to gather customer insights and improve performance.
- Maintain and optimise customer journeys, including updating flow imagery, creative assets and content to align with seasonal campaigns. This includes welcome, post-purchase, reactivation and abandonment journeys.
- Review campaign and flow performance, reporting key metrics to stakeholders and identifying trends, opportunities and actionable recommendations to drive performance.
- Support the ongoing optimisation of CRM activity by applying campaign learnings and customer insights to future communications.
- Track industry trends and share innovative creative examples that may influence future campaigns.
- Support the wider CRM calendar, ensuring activity is aligned with key trading priorities, customer needs and commercial opportunities.
We're looking for:
- Experience with email marketing platforms such as Klaviyo.
- A balance of creative flair and analytical thinking who has a customer-first mindset.
- Commercially aware, with strong attention to detail and an understanding of how CRM can support wider trading objectives.
- Organised and adaptable, able to manage multiple priorities in a fast-paced and reactive environment.
- Proactive and results-driven, always looking for ways to optimise and improve performance, test new ideas and apply learnings.
- Strong analytical skills, with the ability to understand campaign performance and turn data into clear insights and recommendations.
- A strong team player, able to build effective relationships with stakeholders across the business and maintain good communication.
What's on offer?
- Annual bonus scheme.
- Bi-Annual Dress Allowance.
- 25 days of annual leave (plus bank holidays).
- Extra day off for your birthday.
- Flexible working hours around core hours of 10-4.
- Early Finish Fridays.
- Cycle to work scheme.
- 40% staff discount across Club L and Lavish Alice products.
- Healthcare Cashplan.
- Free onsite gym.
- Enhanced pension contribution.
- Enhanced maternity and sick pay.
- Free snacks, drinks & treats.
- Social events.
CRM Executive in Manchester employer: Club L London
At Club L London, we pride ourselves on being a forward-thinking employer that champions creativity and innovation in the fashion retail industry. Our vibrant work culture fosters collaboration and personal growth, offering employees opportunities to develop their skills while enjoying benefits like flexible working hours, generous annual leave, and a supportive environment that values work-life balance. Join us in our London office and be part of a team that is dedicated to delivering exceptional quality and style, all while enjoying perks such as a bi-annual dress allowance and a 40% staff discount.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Club L London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Club L London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Club L London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Club L London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Executive in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Club L London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Club L London:Show us that you’ve done your homework! In your application, briefly mention what you admire about Club L London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Club L London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Club L London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Club L London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
