At a Glance
- Tasks: Lead and protect the Club L London brand across all consumer touchpoints.
- Company: Join a next-gen online fashion retailer focused on accessible luxury.
- Benefits: Enjoy flexible hours, generous leave, and a 40% staff discount.
- Other info: Dynamic role with opportunities for creativity and leadership.
- Why this job: Shape the brand's identity and make a real impact in the fashion industry.
- Qualifications: Proven experience in brand management and social media strategy.
The predicted salary is between 70000 - 90000 £ per year.
About Us Club L London is the next-generation online fashion retailer for the forward-thinking woman.
Conceptualised and crafted in-house and abroad, we specialise in accessible luxury and designs of unrivalled quality that flatter all figures.
From prom to occasion, maternity, bridal, and beyond, we deliver an elevated shopping experience that connects our global community of trend-setting consumers, influencers, and content creators with fresh collections dropping weekly.
The Role Club L London has grown rapidly across product range, storefronts and international markets, but brand identity has not kept pace - the vision has become diluted and is not consistently landing with customers or the business.
This role exists to fix that.
The Brand Director owns the Club L London brand outright: the strategy, the identity, and final approval over how it is expressed everywhere it shows up - product, campaigns, imagery, tone of voice, packaging, social media, PR and events.
This is not an advisory or strategy-only role.
The Brand Director is the brand's guardian and final sign-off authority across every consumer-facing touchpoint, including who the brand partners with and how it shows up in the press and in person; the Creative Director and studio team execute under their direction, in the way a Creative Director/Head of Design would report into a Brand Director at a comparable premium fashion business.
Key Responsibilities Brand Ownership once approved, hold full authority for how it is delivered day-to-day.
Own the brand guideline (tone of voice, visual identity, brand world, do's and don'ts) as the single reference point for every team touching the brand.
Creative Guardianship the Brand Director sets and protects the vision, the Creative Director's team executes it under their sign-off.
Have the authority to stop or send back any creative output that doesn't meet the brand standard, and the accountability for explaining why.
Run a simple, fast approval process (clear checkpoints, no unnecessary bureaucracy) so brand guardianship speeds work up rather than slowing it down.
Social Media, PR, Events comfortable being the final word on creative output and giving direct feedback to senior creative talent.
Track record owning social media strategy and PR/press relationships for a consumer brand, alongside product and campaign work — this is a brand role with a communications remit, not a pure design/creative one.
Experience working across international/multi‑storefront ecommerce businesses (desirable: Shopify).
Desirable Experience in womenswear, contemporary fashion, or a brand with a strong social/digital‑led customer base.
Experience presenting brand strategy to board or executive level.
Existing press/media contacts and experience planning brand events or activations.
Exposure to premium wholesale partnerships and international market nuance (EU, US, GCC).
What's on offer?
Annual bonus scheme Bi‑Annual Dress Allowance 25 days of annual leave (plus bank holidays) Extra day off for your birthday Flexible working hours around core hours of 10-4 Early Finish Fridays Cycle to work scheme 40% staff discount across Club L and Lavish Alice products Healthcare Cashplan Free onsite gym Enhanced pension contribution Enhanced maternity and sick pay Free snacks, drinks
