At a Glance
- Tasks: Lead and redefine the Club L London brand across all consumer touchpoints.
- Company: Join a rapidly growing fashion brand with a strong international presence.
- Benefits: Competitive salary, creative freedom, and opportunities for impactful brand leadership.
- Other info: Dynamic role with a focus on creativity and fast-paced decision-making.
- Why this job: Be the guardian of a vibrant brand and shape its identity in the fashion world.
- Qualifications: Proven experience in brand management, social media strategy, and PR.
The predicted salary is between 80000 - 100000 £ per year.
Brand Director, Club L London Club L London has grown rapidly across product range, storefronts and international markets, but its brand identity has not kept pace – the vision has become diluted and is not consistently landing with customers or the business.
This role exists to fix that.
The Brand Director owns the Club L London brand outright – strategy, identity, and final approval over how it is expressed everywhere it shows up: product, campaigns, imagery, tone of voice, packaging, social media, PR and events.
This is not an advisory or strategy‑only role.
The Brand Director is the brand's guardian and final sign‑off authority across every consumer‑facing touch‑point, including brand partners and press.
The Creative Director and studio team execute under their direction, as a Creative Director/Head of Design would report into a Brand Director at a comparable premium fashion business.
Brand Ownership once approved, hold full authority for day‑to‑day delivery.
Own the brand guidelines (tone of voice, visual identity, brand world, do's and don'ts) as the single reference point for every team touching the brand.
Creative Guardianship set and protect the vision, while the Creative Director's team executes under their sign‑off.
Have authority to stop or send back any creative output that does not meet the brand standard, and be accountable for explaining why.
Run a simple, fast approval process (clear checkpoints, no unnecessary bureaucracy) so brand guardianship speeds work up rather than slows it down.
Social Media, PR, Events comfortable being the final word on creative output and giving direct feedback to senior creative talent.
Track record owning social media strategy and PR/press relationships for a consumer brand, alongside product and campaign work – this is a brand role with a communications remit, not a pure design/creative one.
Experience working across international/multi‑storefront e‑commerce businesses (desirable: Shopify).
Desirable experience in womenswear, contemporary fashion, or a brand with a strong social/digital‑led customer base.
Experience presenting brand strategy to board or executive level.
Existing press/media contacts and experience planning brand events or activations.
Exposure to premium wholesale partnerships and international market nuance (EU, US, GCC).
Benefits
Brand Director employer: Club L London
CLUB L LONDON in Manchester is an exceptional employer, offering a dynamic work culture that prioritises flexibility and employee well-being. With attractive benefits and opportunities for professional growth, the company fosters an environment where innovative ideas are encouraged, making it an ideal place for those looking to make a meaningful impact in procurement.
