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- Tasks: Lead and execute CloudPay's event programme across the US and Europe.
- Company: CloudPay is a dynamic company focused on innovative global employee pay solutions.
- Benefits: Enjoy competitive salary, flexible working, wellness resources, and 25 days annual leave.
- Why this job: Join a creative team that values innovation and empowers you to make an impact.
- Qualifications: Bachelor's degree in Marketing or related field; extensive event planning experience required.
- Other info: Experience in B2B tech/SaaS is a plus; strong communication and organisational skills needed.
The predicted salary is between 42000 - 84000 £ per year.
CloudPay Andover, England, United Kingdom
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CloudPay Andover, England, United Kingdom
Join to apply for the Senior Event Marketing Manager role at CloudPay
We\’re committed to providing an excellent employee experience through fulfilling projects, empowerment to make a difference, and an environment that inspires innovation.
The benefits of working at CloudPay include a competitive compensation package, career development opportunities, access to wellness resources, and a vibrant global culture.
We are looking for passionate individuals who maintain a strong desire to succeed.
About This Job Opportunity
CloudPay has a full-time position for a Senior Event Marketing Manager who can lead our event program in the US and Europe. You’ll lead the event planning process, collaborating with key business stakeholders to plan and execute CloudPay’s participation in key industry conferences as well as alliance partner and customer events in the US and Europe.
You’ll bring new ideas and best practices aimed at making an impact – attracting, engaging and delighting event participants while introducing them to our industry-leading global employee pay solutions.
The right person for this role will be a creative self-starter with experience managing events from beginning to end: defining goals and objectives; shaping booth content; organizing ancillary events (dinners, receptions, co-marketing activities, etc.); collaborating on pre- and post-event marketing campaigns; managing budgets; reporting results; and overseeing logistics and outside contractor/vendor management.
Daily Duties and Main Responsibilities will include:
- Manage the successful execution of the annual CloudPay event program, including trade shows, alliance partners and customer events in Europe and the US
- dentify trade show sponsorship opportunities, ensuring selected events align with target audiences and support larger corporate marketing strategy and sales goals; maintain and publish annual event calendar
- Lead the event planning process – in collaboration with Content Marketing, Demand Generation, Alliance Partners, Business Development and Sales – to define clear goals and objectives for each event
- Oversee all aspects of event execution, including messaging, booth design, signage, hand-outs, giveaways, in-booth presentations, multi-media, ancillary events (dinners, receptions), staffing and travel, lead management, onsite logistics (set-up and tear-down), and staff training
- Complete post-reporting of each event to ensure continuous improvement and optimisations, including debriefing sessions, the preparation of reports, insights on ROI, and the closeout of all billing details
- Review and research future events for sales and marketing opportunities, and provide recommendations to management regarding webinar and trade show selection
- Oversee budget allocation for selected events. Ensure event/project budgets are tracked and that we execute initiatives within scope and on budget
- Assist with the lead management process following events to ensure complete visibility of event results and sales pipeline contribution
- Other duties as assigned.
Attributes and Experience Required:
- Bachelor\’s degree in Marketing, Business, Communications, or comparable education/experience.
- Extensive relevant experience in event/meeting planning or similar marketing program management; B2B technology / SaaS organisation a plus
- Comfortable working in a dynamic, fast-paced, high-growth environment
- Strong planning and organisational skills; experience with project management tools such as Monday.com, SmartSheet, Wrike, Trello, Basecamp or similar
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
- Strong interpersonal and collaboration skills with an ability to communicate at all levels of an organisation, both internally and externally.
- Ability to analyse the success of each event and propose creative new improvements to the attendees’ experience. Strong Excel skills preferred.
- Knowledge of event registration and webinar software is helpful, e.g., EventBrite or similar
- Experience with marketing automation platform (Hubspot, Marketo, Pardot) a strong plus
Package and Benefits:
- Competitive annual salary
- 25 days annual leave, plus bank holidays
- Flexible Hybrid Working
- Birthday leave
- Flexible pension contribution
- Life assurance x4
- Private medical insurance
- Earned Wage Access (via CloudPay Now app)
- Personal and professional development opportunities
- Friendly working environment
CloudPay is committed to being an equal opportunities employer.
The CloudPay culture is built upon on five core values, from which we develop our service, our technology and our business strategies. Our fundamental beliefs are a promise to our employees, customers and partners, built on the core values of professionalism, passion, empowerment, innovation, and teamwork.
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Mid-Senior level
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Senior Event Marketing Manager employer: CloudPay
Contact Detail:
CloudPay Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Event Marketing Manager
✨Tip Number 1
Network with professionals in the event marketing industry, especially those who have experience in B2B technology or SaaS. Attend relevant industry conferences and engage with attendees to build connections that could lead to referrals.
✨Tip Number 2
Familiarise yourself with CloudPay's recent events and marketing strategies. Understanding their approach will allow you to tailor your discussions during interviews, showcasing how your ideas can align with their goals.
✨Tip Number 3
Demonstrate your project management skills by discussing specific tools you've used, like Monday.com or Trello. Highlighting your proficiency with these platforms can set you apart as a candidate who can hit the ground running.
✨Tip Number 4
Prepare to discuss metrics and outcomes from past events you've managed. Being able to analyse and present data on ROI and attendee engagement will show your ability to drive results and improve future events.
We think you need these skills to ace Senior Event Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in event marketing and management. Focus on specific achievements that demonstrate your ability to lead successful events, manage budgets, and collaborate with stakeholders.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for event marketing and your understanding of CloudPay's mission. Mention specific events you've managed and how they align with the responsibilities outlined in the job description.
Highlight Relevant Skills: Emphasise skills that are crucial for the role, such as project management, communication, and analytical abilities. Use examples from your past experiences to illustrate how these skills have contributed to successful event outcomes.
Showcase Creativity: Since the role requires a creative self-starter, include examples of innovative ideas you've implemented in previous events. This could be unique themes, engaging attendee experiences, or effective marketing strategies that drove participation.
How to prepare for a job interview at CloudPay
✨Showcase Your Event Management Experience
Be prepared to discuss your previous experience in managing events from start to finish. Highlight specific examples where you defined goals, managed budgets, and executed successful events, especially in a B2B technology or SaaS context.
✨Demonstrate Creativity and Innovation
CloudPay is looking for someone who can bring new ideas to the table. Think of creative ways you've engaged event participants in the past and be ready to share these insights during the interview.
✨Familiarise Yourself with Relevant Tools
Make sure you know your way around project management tools like Monday.com or Trello, as well as marketing automation platforms like Hubspot. Being able to discuss how you've used these tools effectively will show your preparedness for the role.
✨Prepare Questions About Company Culture
CloudPay values professionalism, passion, empowerment, innovation, and teamwork. Prepare thoughtful questions that reflect your interest in their culture and how you can contribute to it, demonstrating that you're not just a fit for the role but also for the company.
