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- Tasks: Lead external communications and craft compelling narratives for CloudPay's global brand.
- Company: CloudPay is a leader in payroll and payments, driving innovation in the industry.
- Benefits: Enjoy flexible hybrid working, 25 days annual leave, and personal development opportunities.
- Why this job: Join a dynamic team to shape brand presence and influence key stakeholders globally.
- Qualifications: Experience in B2B marketing with strong communication and relationship-building skills required.
- Other info: This role offers a chance to drive change and manage exciting PR initiatives.
The predicted salary is between 36000 - 60000 £ per year.
Role Pitch We’re looking for a talented and driven External Communications Manager to lead the way in crafting compelling narratives that elevate CloudPay’s reputation as a global payroll and payments leader. In this high-impact role, you’ll play a key part in defining our voice across external channels—building strong relationships, influencing key stakeholders, and delivering measurable brand impact.
Help shape our global brand presence and tell the story of innovation. If you’re passionate about strategic storytelling and ready to amplify CloudPay’s global influence, we’d love to hear from you.
Key Responsibilities Daily Duties and Main Responsibilities will include:
- Develop and execute proactive campaigns, activities, and announcements that support our corporate message and interest our audiences
- Use your excellent writing skills to create external communications content, from contributed articles to press releases and corporate presentations
- Work closely with content and demand gen marketing colleagues to align messaging and maximise the return on defined content and communications activities
- Liaise with CloudPay subject matter experts and senior executives to organise and prepare for journalist interviews and other external speaking opportunities
- Develop and drive our PR strategy, identify trends that affect our business, and create media opportunities that grow our external profile. Manage our retained PR agency to maximise commercial return.
- Spearhead our analyst relations and industry influencer strategy to build CloudPay’s reputation through briefings, meetings, and initiatives to meet our aim of being recognised as a Leader in key multi-country payroll market assessments
- Set, track, and report KPIs relating to the above areas to ensure all activity is outcome and performance-focused
- Lead our awards program, creating submissions that inspire and win!
Description Attributes and Experience Required:
- Demonstrable experience in a B2B marketing environment in similar External Communication roles that are focused on developing a corporate reputation; a mix of in-house and agency experience is preferable
- Ability to establish and maintain effective working relationships at all levels to Board/ C-suite level, plus develop and manage required agency/supplier relationships to undertake required projects
- Proven ability to drive change through a complex business and deal with multiple demanding stakeholders
- Able to translate business objectives into measurable goals and KPIs
- Clear and precise communicator with excellent copywriting, editing, and verbal communication skills
- Extremely organised with high standards
- Ambitious self-starter with proven ability to be energised by a fast-paced, deadline-driven environment
- Proactive, flexible, creative thinker with problem-solving skills – the ability to anticipate problems and put forward solutions
Benefits Package and Benefits:
- Competitive annual salary
- 25 days annual leave, plus bank holidays
- Flexible Hybrid Working
- Birthday leave
- Flexible pension contribution
- Life assurance x4
- Private medical insurance
- Earned Wage Access (via CloudPay Now app)
- Personal and professional development opportunities
- Friendly working environment
CloudPay is committed to being an equal opportunities employer.
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External Communications Manager employer: CloudPay
Contact Detail:
CloudPay Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land External Communications Manager
✨Tip Number 1
Familiarise yourself with CloudPay's brand and messaging. Understanding their current communications strategy will help you tailor your approach and demonstrate how you can enhance their narrative.
✨Tip Number 2
Network with professionals in the payroll and payments industry. Building relationships with key stakeholders can give you insights into the challenges and opportunities within the sector, which you can leverage in your role.
✨Tip Number 3
Stay updated on the latest trends in external communications and PR strategies. Being knowledgeable about innovative practices will allow you to propose fresh ideas that align with CloudPay's goals.
✨Tip Number 4
Prepare examples of successful campaigns you've led in the past. Highlighting measurable outcomes from your previous work will showcase your ability to drive results and align with CloudPay's performance-focused culture.
We think you need these skills to ace External Communications Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the External Communications Manager position at CloudPay. Understand the key responsibilities and required skills to tailor your application accordingly.
Craft a Compelling Cover Letter: Write a cover letter that highlights your relevant experience in B2B marketing and external communications. Use specific examples to demonstrate your ability to create compelling narratives and manage stakeholder relationships.
Showcase Your Writing Skills: Since excellent writing is crucial for this role, include samples of your previous work, such as press releases or articles. Ensure these samples reflect your ability to communicate clearly and effectively.
Highlight Relevant Experience: In your CV, emphasise your experience in managing PR strategies and working with agencies. Mention any measurable outcomes from your previous roles that align with the KPIs mentioned in the job description.
How to prepare for a job interview at CloudPay
✨Showcase Your Storytelling Skills
As an External Communications Manager, your ability to craft compelling narratives is crucial. Prepare examples of past campaigns or communications you've developed that had a measurable impact. Be ready to discuss how you can elevate CloudPay's brand through strategic storytelling.
✨Understand the Company and Its Audience
Research CloudPay thoroughly before the interview. Understand their corporate message, target audience, and current market position. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Prepare for Stakeholder Engagement
Given the role's emphasis on building relationships with stakeholders, think about how you would approach engaging with different levels of the organisation. Be prepared to discuss your experience in managing relationships and how you would handle challenging conversations.
✨Demonstrate Your Analytical Skills
The job requires setting and tracking KPIs. Be ready to discuss how you've previously measured the success of your communications strategies. Bring examples of how you've used data to inform decisions and improve outcomes in your past roles.
